Automated integration of partner products

1. A computer implemented method for integrating at least one partner application in a web analytics application, comprising:

displaying, via a graphical user interface of a web analytics application executed by a computer, a listing of web analytics partner applications available for integration with other web analytics partner applications via the web analytics application, wherein each of the web analytics partner applications is associated with at least one web marketing service, and wherein the web analytics application includes information on a plurality of data metrics, wherein displaying the listing comprises:

displaying, in a first display portion of the graphical user interface, a repository comprising the listing of available web analytics partner applications, and

displaying, in a second display portion of the graphical user interface, an integrations area comprising web analytics partner applications already selected for integration;

receiving, via the web analytics application, user selection of at least one web analytics partner application of the listing of web analytics partner applications, wherein the at least one web analytics partner application tracks web analytics data and provides the web analytics data from a corresponding data source, wherein receiving the user selection of the at least one displayed web analytics partner application comprises receiving user input dragging a representation of one or more of the at least one displayed web analytics partner applications from the repository and dropping the representation in the integrations area;

configuring, by the web analytics application, the at least one web analytics partner application by:

receiving, via the graphical user interface, a first input describing the web analytics data to be imported from the at least one web analytics partner application,

receiving, via the graphical user interface, a second input selecting one or more data metrics of the plurality of data metrics from the web analytics application to be integrated with the web analytics data, the one or more data metrics stored in corresponding data structures of the web analytics application, and

applying one or more data dimensions to the one or more data metrics specified by the second input prior to integrating the corresponding elements of the web analytics data into the corresponding data structures of the web analytics application, the one or more data dimensions specified by a third input and applied to analyze the one or more data metrics;

integrating, by the web analytics application, corresponding elements of the web analytics data described by the first input from the data source into the corresponding data structures of the one or more data metrics selected by the second input, wherein integrating the corresponding elements of the web analytics data into the corresponding data structures causes a bidirectional flow of the web analytics data between the corresponding data source of the at least one web analytics partner application and the corresponding data structures of the web analytics application; and

generating, by the web analytics application, output indicating that the corresponding elements of the web analytics data have been successfully integrated.

2. The method of claim 1 , wherein the repository comprises the listing of web analytics partner applications available for integration by a current user.

3. The method of claim 1 , wherein the method further comprises providing a web-based form for recommending the addition of a web analytics partner application.

4. The method of claim 1 , further comprising, prior to receiving user selection of the at least one web analytics partner application, receiving input specifying associations between the available web analytics partner applications and data sources.

5. The method of claim 1 , wherein applying the one or more data dimensions to the one or more data metrics specified by the second input comprises:

receiving a data dimension description provided by the user; and

receiving a mapping of the data dimension description to a data dimension of the one or more data dimensions specified by the third input.

6. A non-transitory computer readable storage medium comprising program instruction stored thereon, wherein the program instructions are executable by a computer to cause:

displaying, via a graphical user interface of a web analytics application, a listing of web analytics partner applications available for integration with other web analytics partner applications via a web analytics application, wherein each of the web analytics partner applications is associated with at least one web marketing service, and wherein the web analytics application includes information on a plurality of data metrics wherein displaying the listing comprises:

displaying, in a first display portion of the graphical user interface, a repository comprising the listing of available web analytics partner applications, and

displaying, in a second display portion of the graphical user interface, an integrations area comprising web analytics partner applications already selected for integration;

receiving, via the web analytics application, user selection of at least one web analytics partner application of the listing of web analytics partner applications, wherein the at least one web analytics partner application tracks web analytics data and provides the web analytics data from a corresponding data source, wherein receiving the user selection of the at least one displayed web analytics partner application comprises receiving user input dragging a representation of one or more of the at least one displayed web analytics partner applications from the repository and dropping the representation in the integrations area;

configuring, by the web analytics application, the at least one web analytics partner application by:

receiving, via the graphical user interface, a first input describing the web analytics data to be imported from the at least one web analytics partner application,

receiving, via the graphical user interface, a second input selecting one or more data metrics of the plurality of data metrics from the web analytics application to be integrated with the web analytics data, the one or more data metrics stored in corresponding data structures of the web analytics application, and

applying one or more data dimensions to the one or more data metrics specified by the second input prior to integrating the corresponding elements of the web analytics data into the corresponding data structures of the web analytics application, the one or more data dimensions specified by a third input and applied to analyze the one or more data metrics;

integrating, by the web analytics application, the corresponding elements of the web analytics data described by the first input from the data source into the corresponding data structures of the one or more data metrics selected by the second input, wherein integrating the corresponding elements of the web analytics data into the corresponding data structures causes a bidirectional flow of the web analytics data between the corresponding data source of the at least one web analytics partner application and the corresponding data structures of the web analytics application; and

generating, by the web analytics application, output indicating that the corresponding elements of the web analytics data have been successfully integrated.

7. The computer program product of claim 6 , wherein the repository comprises the listing of web analytics partner applications available for integration by a current user.

8. The computer program product of claim 6 , further comprising, prior to receiving the user selection of the at least one web analytics partner application, receiving input specifying associations between the available web analytics partner applications and data sources.

9. The computer program product of claim 6 , wherein applying the one or more data dimensions to the one or more data metrics specified by the second input comprises:

receiving a data dimension description provided by the user; and

receiving a mapping of the data dimension description to a data dimension of the one or more data dimensions specified by the third input.

10. A system for integrating at least one partner application in a web analytics application, comprising:

a display device, for displaying, via a graphical user interface of a web analytics application, a listing of web analytics partner applications available for integration with other web analytics partner applications via the web analytics application, wherein each of the web analytics partner applications is associated with at least one web marketing service, and wherein the web analytics application includes information on a plurality of data metrics, wherein displaying the listing comprises:

displaying, in a first display portion of the graphical user interface, a repository comprising the listing of available web analytics partner applications, and

displaying, in a second display portion of the graphical user interface, an integrations area comprising web analytics partner applications already selected for integration;

an input device for:

receiving user selection of at least one web analytics partner application of the listing of web analytics partner products, wherein the at least one web analytics partner application tracks web analytics data and provides the web analytics data from a corresponding data source, wherein receiving the user selection of the at least one displayed web analytics partner application comprises receiving user input dragging a representation of one or more of the at least one displayed web analytics partner applications from the repository and dropping the representation in the integrations area; and

receiving first input and a second input indicating a desired configuration for the at least one web analytics partner application, wherein the first input describes the web analytics data to be imported from the at least one web analytics partner application and the second input selects one or more data metrics of the plurality of data metrics from the web analytics application to be integrated with the web analytics data, the one or more data metrics stored in corresponding data structures of the web analytics application;

a partner product configuration module of the web analytics application, for (i) applying one or more data dimensions to the one or more data metrics specified by the second input prior to integrating the corresponding elements of the web analytics data into the corresponding data structures of the web analytics application, the one or more data dimensions specified by a third input and applied to analyze the one or more data metrics and (ii) configuring the at least one web analytics partner application according to the first input and the second input;

an integration module of the web analytics application, for integrating, by the web analytics application, corresponding elements of the web analytics data described by the first input from the data source into the corresponding data structures of the one or more data metrics selected by the second input, wherein integrating the corresponding elements of the web analytics data into the corresponding data structures causes a bidirectional flow of the web analytics data between the corresponding data source of the at least one web analytics partner application and the corresponding data structures of the web analytics application; and

wherein the display device generates output indicating that the corresponding elements of the web analytics data have been successfully integrated.

11. The system of claim 10 , wherein the repository comprises the listing of web analytics partner applications available for integration by a current user.

12. The system of claim 10 , further comprising a back-end tool for receiving input specifying associations between available web analytics partner applications and data sources.

13. The system of claim 10 , wherein applying the one or more data dimensions to the one or more data metrics specified by the second input comprises:

receiving a data dimension description provided by the user; and

receiving a mapping of the data dimension description to a data dimension of the one or more data dimensions specified by the third input.

14. The method of claim 1 , further comprising:

receiving a request to set up a custom data source for a web analytics partner application not included in the listing; and

configuring the custom data source for integration by identifying a specific set of data of the custom data source.