Composite magnetic advertising mailing cards

1. A composite magnetic card for bearing printed data comprising

(a) a first planar sheet of paper cardstock having a first face and second face;

(b) a second planar sheet having a magnetic first face and a second face and defining at least one detachable portion defined by a die cut while having suitably located portions integrally retained to non-detachable magnetic material of said second planar sheet;

wherein said first sheet first face is sufficiently and suitably adhered with an adhesive to said second sheet first face to retain said detachable portion of said second sheet to said first sheet but wherein said adhesive is not disposed at first selected locations between said first sheet and said second sheet within said card, such that when the detachable portion is removed, a portion of the first sheet first face that was previously covered by the detachable portion remains with the first planar sheet and is visible,

wherein said magnetic first face is of a selected pole configuration and magnetic strength and said first sheet is of a thickness that provides no more than 20% magnetic field outwardly of said first sheet such that when at least a pair of the composite magnetic cards are in stacked relation, the stacked composite magnetic cards can be moved easily with respect to each other.

2. A card as claimed in claim 1 wherein said first sheet first face bears printed designations thereon.

3. A card as claimed in claim 1 wherein said first sheet second face bears printed designations thereon.

4. A card as claimed in claim 1 wherein said second sheet second face bears printed designations thereon.

5. A card as claimed in claim 1 wherein at least one portion of said second sheet is detachable from said first sheet.

6. A card as claimed in claim 1 wherein each of said first and second sheets comprise a laminate with a clear polymer film upon or under which said printed designations are printed.

7. A card as claimed in claim 1 being an advertising postcard.

8. A postcard as claimed in claim 7 wherein said magnetic first face is of a selected pole configuration and magnetic strength and said first sheet is of a thickness that provides essentially zero magnetic field outwardly of said first sheet.

9. A process of making a composite magnetic card comprising:

(a) feeding

(i) a sheet of first material having a first printable face and a second printable face and comprising paper cardstock; and

(ii) a sheet of a second material having a first printable face and a second face comprising a magnetic material, to a printing press;

(b) printing desired designations on said first material first printable face and on said second material first printable face by said press;

(c) registering said sheet of first material with said sheet of second material in juxtaposition with each of said second faces facing each other;

(d) selectively applying an adhesive to effect adhesive bonding of said sheet of first material to said sheet of second material at said second faces to produce said composite magnetic card but not at first selected locations between said first sheet and said second sheet within said card so that a portion of said sheet of second material may be detached from said sheet of first material enabling a portion of the second face of the first material to be visible, and

(e) ensuring that said magnetic second face is of a selected pole configuration and magnetic strength and said sheet of first material is of a thickness that provides no more than 20% magnetic field outwardly of said sheet of first material such that when at least a pair of the composite magnetic cards are in stacked relation, the stacked composite magnetic cards can be moved easily with respect to each other.

10. A process as claimed in claim 9 further comprising cutting an outline on said card through said second material to define a desired shape of a magnetic material portion detachable from said first material.

11. A process as defined in claim 10 comprising cutting a plurality of outlines defining a plurality of desired shapes to produce a plurality of detachable magnetic material portions.

12. A process as defined in claim 9 further comprising printing desired designations on said first material second face.

13. A process as defined in claim 9 further comprising cutting said composite magnetic sheet into a plurality of cards of smaller dimension.

14. A composite magnetic card for bearing printed data comprising:

(a) a first planar sheet of paper cardstock having a first face and second face; and

(b) a second planar sheet having a magnetic first face and a second face and defining at least one detachable portion defined by a die cut while having suitably located portions integrally retained to non-detachable magnetic material of said second planar sheet;

wherein said first sheet first face is sufficiently and suitably adhered with an adhesive to said second sheet first face to retain said detachable portion of said second sheet to said first sheet but wherein said adhesive is not disposed at first selected locations between said first sheet and said second sheet within said card, such that when the detachable portion is removed, a portion of the first sheet first face that was previously covered by the detachable portion remains with the first planar sheet and is visible,

wherein said magnetic first face is of a selected pole configuration and magnetic strength and said first sheet is of a thickness that provides essentially zero magnetic field outwardly of said first sheet such that when at least a pair of the composite magnetic cards are in stacked relation, the stacked composite magnetic cards can be moved easily with respect to each other.