Packaging and display box

1. A packaging and display box adapted for retaining at least one primary package, the box comprising a base and a lid,

the base having a retaining wall adjacent a section of its perimeter for retaining the at least one primary package and further having a removable perimeter wall having two edge flaps attached to the lid wherein the lid is adapted to be separated from the base along a cut line and the removable perimeter wall is attached to the base only by two attachment points at the ends of the cut line, and wherein the lid extends between two portions of the base, the lid covering at least a part of the at least one primary package, and wherein the lid is attached to the removable perimeter wall such that removal of the lid from the base causes detachment of the removable perimeter wall from the base.

2. A packaging and display box according to claim 1 , wherein the retaining wall adjacent to a section of the perimeter of the base is not removed from the base.

3. A packaging and display box according to claim 1 , wherein the base of the box is formed from a sheet of material such as a sheet of card, thickened paper or cardboard.

4. A packaging and display box according to claim 3 , wherein the retaining wall is formed by folding an edge of the sheet inwards.

5. A packaging and display box according to claim 1 , wherein the removable perimeter wall is attached to the lid by a flap extending from said removable perimeter wall.

6. A packaging and display box according to claim 5 , wherein the flap is glued to the lid.

7. A packaging and display box according to claim 1 , wherein the box contains a plurality of primary packages.

8. A packaging and display box adapted to contain at least one primary package, the said box comprising a lid and a base having a plurality of edges defining a perimeter, said perimeter comprising a retained perimeter wall extending about a part of the base, and a removable perimeter wall extending about a different part of the base, wherein a part of the removable perimeter wall is separated from the base by a cut line therebetween and the removable perimeter wall is only attached to the base section by two or more attachment points, and wherein the removable perimeter wall is attached to the lid, wherein the lid which extends between two portions of the base and covers at least a part of the primary package, such that separation of the lid from the packaging and display box causes detachment of the removable perimeter wall from the base only at the attachment points.

9. A packaging and display box according to claim 8 , wherein the removable perimeter wall is directly attached to a portion of the lid.

10. A packaging and display box according to claim 8 , wherein the removable perimeter wall is attached to the lid by one or more flaps extending from the removable perimeter wall.

11. A packaging and display box according to claim 10 wherein the one or more flaps extending from the removable perimeter wall attached to the lid and which are spaced part from the retained perimeter wall when the lid and base are assembled to retain a primary package.

12. A packaging and display box according to claim 1 , wherein the removable perimeter wall is attached to the lid and is spaced part from the retained perimeter wall when the lid and base are assembled to retain a primary package.

13. A packaging and display box according to claim 12 , wherein the removable perimeter wall further comprises one or more flaps depending from the removable perimeter wall which are separated from the base, which flaps are attached to the lid, and which are spaced part from the retained perimeter wall when the lid and base are assembled to retain a primary package.