Retroreflective film

1. A retroreflective article having flat areas and raised areas, the article comprising a substrate and a retroreflective film having a rear surface adhered to a front surface of the substrate; wherein:

the substrate has a flat area corresponding to the flat area and raised areas corresponding to the raised areas;

the retroreflective film has a flat area corresponding to the flat area to enhance the visibility of the retroreflective article, and raised areas corresponding to the raised areas; the raised areas have a height in the range of about 0.3 mm to about 3 mm relative to the flat areas,

the retroreflective film comprises a prismatic layer having retroreflective prism elements formed on its rear surface;

the retroreflective film comprises a reflective layer positioned adjacent the rear surface of the prismatic layer and a cover layer, the cover layer is the frontmost layer positioned in front of the prismatic layer to protect the reflective layer and the prismatic layer;

the retroreflective film has an elongation of at least 20%; and

the substrate has a visible light transmission of less than 30% and/or wherein a layer of the film positioned rear of the prismatic layer has a visible light transmission of less than 30%.

2. A retroreflective article as set forth in claim 1 , wherein the retroreflective film has an elongation of at least 50%.

3. A retroreflective article as set forth in claim 1 , wherein the flat area forms a background and the raised areas form indicia.

4. A retroreflective article as set forth in claim 3 , wherein the indicia comprises alphanumeric characters.

5. A retroreflective article as set forth in claim 1 , wherein the substrate is made of metal.

6. A retroreflective article as set forth in claim 1 , wherein the substrate has a thickness in the range of 0.05 mm to 5 mm.

7. A retroreflective article as set forth in claim 1 , wherein the substrate is made of an essentially opaque material.

8. A retroreflective article as set forth in claim 1 , wherein the substrate is an essentially opaque aluminum plate.

9. A retroreflective article as set forth in claim 1 , wherein the retroreflective film has a non-transparent pattern preprinted on a surface of the prismatic layer to increase daytime brightness.

10. A retroreflective article as set forth in claim 1 , wherein the pattern is printed on the front surface of the prismatic layer.

11. A retroreflective article as set forth in claim 2 , wherein the retroreflective film has a non-transparent pattern preprinted on a surface of the cover layer to increase daytime brightness.

12. A retroreflective article as set forth in the claim 10 , wherein the pattern is preprinted on the rear surface of the cover layer.

13. A method of making the retroreflective article as set forth in claim 1 , comprising the step of simultaneously forming the raised areas in the substrate and the raised areas in the retroreflective film to thereby form the raised areas in the article and wherein the retroreflective film is composed of a material compatible with the forming, the retroreflective film having a background portion that enhances visibility of the retroreflective article.

14. A method as set forth in claim 13 , wherein the simultaneously forming step comprises:

compiling the substrate, prior to formation of its raised areas, and the retroreflective film, prior to formation of its raised areas, so that the front surface of the substrate is adhered to the rear surface of the retroreflective film; and

cold-work deforming the substrate/film compilation to form the raised areas.

15. A method as set forth in claim 14 , wherein said cold-work deforming step comprises stamping, embossing, or pressing.

16. A license plate comprising the retroreflective article set forth in claim 1 .

17. A retroreflective article having flat areas and raised areas, the article comprising;

a substrate and a retroreflective film having a rear surface adhered to a front surface of the substrate; wherein:

the substrate has a flat area corresponding to the flat area and raised areas corresponding to the raised areas;

the retroreflective film has a flat area corresponding to the flat area and raised areas corresponding to the raised areas; the raised areas have a height in the range of about 0.3 mm to about 3 mm relative to the flat areas,

the retroreflective film comprises a prismatic layer having retroreflective prism elements formed on its rear surface;

the retroreflective film comprises a reflective layer positioned adjacent the rear surface of the prismatic layer and a cover layer, the cover layer is the front most layer positioned in front of the prismatic layer to protect the reflective layer and the prismatic layer;

the retroreflective film has an elongation of at least 20%;

the substrate has a visible light transmission of less than 30% and/or wherein a layer of the film positioned rear of the prismatic layer has a visible light transmission of less than 30%;

wherein the flat area forms a background to enhance the visibility of the retroreflective article and the raised areas form indicia; and

wherein paint is applied to the raised areas.

18. A retroreflective article as set forth in claim 17 , wherein the paint renders the raised areas non-reflective.

19. A retroreflective article as set forth in claim 17 wherein the article is a license plate.

20. The license plate set forth in claim 19 , wherein paint renders the raised areas non-reflective.