Displaying financial information based on location
View Patent ↗According to various embodiments of the present invention, geographic information about the location of a user is utilized to select a grouping of additional securities to display to the user. When the user navigates to a portion of a web site related to displaying financial information, a listing of securities that might be interesting to the user may be displayed. As a result, the user is more likely to find out more information relating to one or more of these additional securities, and therefore generate more page views on the system.
1. A computer-implemented method comprising:
receiving geographic information regarding a location of a user who is accessing financial information;
determining, using a processor, a selected set of financial securities that is additional to the financial information accessed by the user and is based upon the received geographic information, wherein determining includes selecting the selected set of financial securities from a plurality of sets of financial securities, and wherein the selected set of financial securities is determined to interest users within the received geographical information;
wherein the selected set of financial securities is determined from a database, which stores information linking specific geographic regions to specific financial securities that are likely to be of interest to users in such specific geographic regions;
wherein the database also stores information linking one or more sets of financial securities to one or more contractual agreements that each limit displaying certain financial securities from being displayed to users in one or more restricted geographical regions and determining is further based on such one or more contractual agreements; and
delivering the selected set of financial securities to a web browser operated by the user so that the selected set of financial securities is displayed to the user on a web page.
2. The method of claim 1 , wherein the geographic information is obtained from a cookie saved on the user's computer.
3. The method of claim 2 , wherein the geographic information was initially saved on the user's computer by a location manager with reference to the user's zip code.
4. The method of claim 2 , wherein the geographic information was initially saved on the user's computer by a location manager with reference to the user's Internet Protocol (IP) address.
5. The method of claim 1 , wherein the set of securities includes the most popular securities in a geographic area including the location indicated by the geographic information.
6. The method of claim 1 , wherein the determining is based also on at least one factor other than the geographic information.
7. The method of claim 6 , wherein the at least one factor includes user profile information.
8. The method of claim 1 , further comprising:
providing code to be placed on web sites, wherein the code is executable to receive input relating to geographic information from users and forward the input to a centralized location for aggregation.
9. The method of claim 8 , wherein the delivering includes delivering a customized set of financial securities to the web browser based upon the input received from web sites containing the code.
10. An apparatus comprising at least a processor and a memory, wherein the at least one processor and memory are configured to:
receive geographic information regarding a location of a user who is accessing financial information;
determine a selected set of financial securities that is additional to the financial information accessed by the user and is based upon the received geographic information, wherein determining includes selecting the selected set of financial securities from a plurality of sets of financial securities, and wherein the selected set of financial securities is determined to interest users within the received geographical information;
wherein the selected set of financial securities is determined from a database, which stores information linking specific geographic regions to specific financial securities that are likely to be of interest to users in such specific geographic regions;
wherein the database also stores information linking one or more sets of financial securities to one or more contractual agreements that each limit displaying certain financial securities from being displayed to users in one or more restricted geographical regions and determining is further based on such one or more contractual agreements; and
deliver the selected set of financial securities to a web browser operated by the user so that the selected set of financial securities is displayed to the user on a web page.
11. The apparatus of claim 10 , wherein the geographic information is obtained from a cookie saved on the user's computer.
12. The apparatus of claim 11 , wherein the geographic information was initially saved on the user's computer by a location manager contained on the apparatus, with reference to the user's zip code.
13. The apparatus of claim 11 , wherein the geographic information was initially saved on the user's computer by a location manager contained on the apparatus, with reference to the user's Internet Protocol (IP) address.
14. A server comprising:
an interface coupled to a database, wherein the database stores information linking geographic regions to financial securities likely to be of interest to users in the geographic regions;
a processor configured to:
receive geographic information regarding a location of a user who is accessing financial information;
determine a selected set of financial securities that is additional to the financial information accessed by the user and is based upon the received geographic information, wherein determining includes selecting the selected set of financial securities from a plurality of sets of financial securities, and wherein the selected set of financial securities is determined to interest users within the received geographical information;
wherein the selected set of financial securities is determined from a database, which stores information linking specific geographic regions to specific financial securities that are likely to be of interest to users in such specific geographic regions;
wherein the database also stores information linking one or more sets of financial securities to one or more contractual agreements that each limit displaying certain financial securities from being displayed to users in one or more restricted geographical regions and determining is further based on such one or more contractual agreements; and
deliver the selected set of financial securities to a web browser operated by the user so that the selected set of financial securities is displayed to the user on a web page.
15. The server of claim 14 , wherein the geographic information was initially saved on the user's computer by a location manager with reference to the user's zip code.
16. The server of claim 14 , wherein the geographic information was initially saved on the user's computer by a location manager with reference to the user's Internet Protocol (IP) address.