Patent Application

App. No. 11/737,975

Abstract

Claims (38)

1 . A method, comprising:

assigning a reference to an advertisement, the reference to be used to request for a connection for real time communications;

presenting, to a customer in a virtual reality world, the advertisement including the reference;

receiving a request for a connection via the reference embedded in the advertisement presented to the customer in the virtual reality world; and

in response to the request, connecting the customer to an advertiser of the advertisement for real time communications;

wherein the advertiser is charged an advertisement fee based on the connecting of the customer and the advertiser for real time communications via the advertisement presented in the virtual reality world.

2 . The method of claim 1 , wherein the advertisement fee is specified by the advertiser prior to the connecting of the customer to the advertiser; and the advertisement is independent of a length of a connection between the customer and the advertiser for real time communications.

3 . The method of claim 1 , wherein the reference comprises a telephone number of a connection provider without an extension, a telephone number with an extension of a connection provider, a session initiation protocol (SIP) uniform resource identifier (URI), or a voice over Internet protocol (VoIP) user identifier.

4 . The method of claim 3 , wherein the advertisement includes an indication of availability of the advertiser to communicate in real time with the customer at a time the advertisement is presented in the virtual reality world.

5 . The method of claim 1 , wherein the virtual reality world comprises a three dimensional model of one or more virtual objects; and the advertisement is presented in the virtual reality world based on a view point of the customer in the virtual reality world.

6 . The method of claim 5 , wherein the customer is represented in the virtual reality world as a customer avatar.

7 . The method of claim 6 , wherein the virtual reality world further includes one or more avatars visible to the customer and representing one or more residents of the virtual reality world.

8 . The method of claim 6 , wherein the advertiser is represented in the virtual reality world as an advertiser avatar; and at least one of the advertiser avatar and the customer avatar is teleported for a virtual meeting in the virtual reality world in response to the request.

9 . The method of claim 6 , further comprising:

receiving interaction of the customer avatar with a virtual object;

wherein the advertisement is presented based on the interaction of the customer avatar with the virtual object.

10 . The method of claim 1 , wherein the advertisement presented on a virtual object to the customer is different from a second advertisement presented concurrently on the virtual object to a second customer.

11 . The method of claim 10 , wherein the second advertisement is presented privately to the second customer while the virtual object is publicly viewable in the virtual world.

12 . The method of claim 11 , wherein the second advertisement is selected according to information specific to the second customer.

13 . The method of claim 1 , wherein the virtual reality world comprises an augmented reality.

14 . The method of claim 13 , wherein the augmented reality is based on image morphing or view morphing of video images captured from two or more video cameras.

15 . The method of claim 1 , wherein the advertisement advertises a virtual service of the advertiser in the virtual reality world; and the request is received via an instant messaging facility integrated with the virtual reality world.

16 . The method of claim 1 , wherein the advertiser has no presence in the virtual reality world; and the request for a connection is received via a use of the reference outside the virtual reality world.

17 . The method of claim 1 , further comprising:

monitoring a chat in the virtual world; and

selecting the advertisement based on a content of the chat.

18 . The method of claim 17 , wherein the chat is monitored via a virtual object in the virtual world which receives public conversations based on a distance to the virtual object in the virtual world.

19 . A machine readable media embodying instructions, the instructions causing a machine to perform a method, the method comprising:

assigning a reference to an advertisement, the reference to be used to request for a connection for real time communications;

presenting, to a customer in a virtual reality world, the advertisement including the reference;

receiving a request for a connection via the reference embedded in the advertisement presented to the customer in the virtual reality world; and

in response to the request, connecting the customer to an advertiser of the advertisement for real time communications;

wherein the advertiser is charged an advertisement fee based on the connecting of the customer and the advertiser for real time communications via the advertisement presented in the virtual reality world.

20 . A system, comprising:

a virtual reality server to host a virtual reality world and to present, to a customer in the virtual reality world, an advertisement including a reference assigned to the advertisement, the reference to be used to request for a connection for real time communications;

a session border controller to interface with a packet switched network; and

one or more telecommunication servers coupled to the session border controller to connect the customer to an advertiser of the advertisement for real time communications in response to a request for a connection, the request received via the reference embedded in the advertisement and presented to the customer in the virtual reality world;

wherein the advertiser is charged an advertisement fee based on connecting the customer and the advertiser for real time communications via the advertisement presented in the virtual reality world.

Assignments (32)