System and method for providing program-related content in a multi-services distribution system

1. A system for delivery of program related content (PRC) to a subscriber device comprising:

a video termination device (VTD) connected to a multi-service distribution network and to a display device, comprising:

a video display system; and

a VTD processor coupled to the video display system and configured with processor executable instructions to cause the VTD processor to perform operations comprising:

receiving via a first communication service over the multi-service distribution network a video programming stream including a PRC cue, the PRC cue comprising:

a communication service identifier identifying a second communication service for transport of the PRC;

interactive visual elements that do not convey program related content; and

view-by data comprising a link to a status identifier, wherein the status identifier is indicative of whether the PRC is available for delivery to the subscriber device;

acquiring the view-by data from the PRC cue;

determining from the view-by data if the PRC has expired;

disregarding the PRC cue in response to determining that the PRC has expired;

displaying a PRC object on the display device based on the PRC cue to indicate-an availability of the PRC in response to determining that the PRC has not expired;

receiving a user input selecting the displayed PRC object;

sending a PRC request signal including the communication service identifier identifying the second communication service for the transport of the PRC contained in the PRC cue in response to receiving the user input selecting the displayed PRC object;

calculating a fee invoice payable by a provider of the displayed PRC object in response to receiving the user input selecting the displayed PRC object; and

a PRC server device, including a server processor configured with processor executable instructions to cause the server processor to perform operations comprising:

obtaining from a datastore unique subscriber data related to the second communication service based on the PRC request signal; and

transporting the PRC based on the unique subscriber data for delivery via the second communication service over the multi-service distribution network.

2. The system of claim 1 , wherein the VTD processor is configured with processor executable instructions to cause the VTD processor to perform operations such that receiving user input selecting the displayed PRC object comprises receiving a selection of the PRC object from a subscriber selection device.

3. The system of claim 1 , wherein the second communication service is selected from the group consisting of: an e-mail service, a text-messaging service, a cellular telephone service, and a digital telephone service.

4. The system of claim 1 , wherein the PRC request signal includes a MAC address and a VTD identifier, and wherein the server processor is configured with, server executable instructions to cause the server processor to perform operations further comprising:

detecting the VTD identifier;

acquiring subscriber identifying data associated with the VII) identifier; and

determining when a subscriber is entitled to receive the PRC based on the subscriber identifying data.

5. The system of claim 4 , wherein the PRC request signal that includes the MAC address of the VTR.

6. The system of claim 1 , wherein the video programming stream is selected from the group consisting of a sporting event, a theatrical event, a movie, a live performance, a commercial, a home shopping program, a news program, and a musical performance.

7. The system of claim 1 , wherein the is VTD selected from the group consisting of a set-top box, a cable-ready television operating with a cable card, and a personal computer.

8. The system of claim 1 , wherein the VTD processor is further configured with processor executable instructions to cause the VTD processor to perform operations comprising:

receiving configuration data, wherein the configuration data are selected from the group consisting, of a PRC object display interval, a PRC object opacity, a PRC object size, and a PRC object display location; and

using the configuration data to create the PRC object.

9. The system of claim 8 , wherein the VTD processor is configured with processor executable instructions to cause the VTD processor to perform operations such that receiving the configuration data comprises receiving data from a subscriber input device through a user interface of the VTD.

10. The system of claim 8 , wherein the configuration data includes a disable-PRC-objects function that is selectable by a subscriber, and wherein the VTD processor is configured with processor executable instructions to cause the VTD processor to perform operations further comprising:

receiving user input selecting the disable-PRC-objects function; and

ceasing PRC cue detection and PRC object generation in response to receiving the user input selecting the disable-PRC-objects function.

11. The system of claim 1 , further comprising a PRC cue injection device having an injection processor configured with processor executable instructions to cause the PRC cue injection device to perform operations comprising injecting the PRC cue into the video programming stream.

12. A method for delivering program related content (PRC) to a subscriber device, the method comprising:

receiving in a processor of a video termination device (VTD) via a first communication service over a multi-service distribution network a video programming stream including a PRC cue, the PRC cue comprising:

a communication service identifier identifying a second communication service for transport of the PRC;

interactive visual elements, that do not convey program related content; and

view-by data comprising a link to a status identifier, wherein the status identifier is indicative of whether the PRC is available for delivery to the subscriber device;

acquiring the view-by data from the PRC cue;

determining from the view-by data if the PRC has expired;

disregarding the PRC cue in response to determining that the PRC has expired;

displaying a PRC object on an electronic display based on the PRC cue to indicate an availability of the PRC on a PRC server device in response to determining that the PRC has not expired;

receiving a user input selecting the displayed PRC object;

sending a PRC request signal including the communication service identifier identifying the second communication service for the transport of the PRC contained in the PRC cue in response to receiving the user input selecting the displayed PRC object;

calculating a fee invoice payable by a provider of the displayed PRC object in response to receiving the user input selecting the displayed PRC object;

obtaining by the PRC server device from a datastore unique subscriber data related to the second communication service based on the PRC request signal; and

transporting the PRC based on the unique subscriber data for delivery via the second communication service over the multi-service distribution network.

13. The method of claim 12 , wherein receiving user input selecting the displayed PRC object comprises receiving selection of the PRC object from a subscriber selection device.

14. The method of claim 12 , wherein the second communication service is selected from the group consisting of an e-mail service, a text-messaging service, a cell phone service and a digital telephone service.

15. The method of claim 12 , wherein the PRC request signal comprises a video termination device (VTD) identifier and the method further comprises:

detecting by the PRC server device the VTD identifier;

acquiring by the PRC server device subscriber identifying data associated with the VTD identifier; and

determining by the PRC server device from the subscriber identifying data when the subscriber device is entitled to receive the PRC based on the subscriber identifying data.

16. The method of claim 12 , wherein the PRC request signal includes a MAC address of the VTD.

17. The method of claim 12 , wherein the video programming stream is selected from the group consisting of a sporting event, a theatrical event, a movie, a live performance, a commercial, a home shopping program, a news program, and a musical performance.

18. The method of claim 12 , wherein the VTD is selected from the group consisting of a set-top box, a cable-ready television operating with a cable card, and a personal computer.

19. The method of claim 12 , further comprising:

receiving by the VTD configuration data, wherein, the configuration, data are selected from the group consisting of a PRC object display interval, a PRC object opacity, a PRC object size, and a PRC object display location; and

operating by the VTD on the configuration data to create the PRC object.

20. The method of claim 19 , wherein the configuration data are provided by a subscriber input device through a user interface to the VTD.

21. The method of claim 20 , wherein the configuration data further comprises a disable-PRC-objects function that is selectable by a subscriber, the method further comprising:

receiving user input selecting the disable-PRC-objects function; and

ceasing PRC cue detection and PRC object generation in response to receiving the user input selecting the disable-PRC-objects function.

22. The method of claim 12 , further comprising injecting by a PRC cue injection device the PRC cue into a video program stream.

23. A video termination device (VTD) for receiving program related content (PRC), wherein the VTD is

connected to a multi-service distribution network and to a subscriber device, wherein the VTD comprises:

a video display system; and

a VTD processor coupled to the video display system and configured with processor executable instructions to cause the VTD processor to perform operations comprising:

receiving a video programming stream from a video programming resource via the multi-service distribution network, wherein the video programming stream comprises a PRC cue and wherein the PRC cue further comprises a communication service identifier identifying a communication service for transport of the PRC, and view-by data that includes a status identifier, wherein the status identifier is indicative of whether the PRC is available for delivery to the subscriber device;

detecting the presence of the PRC cue in the video programming stream;

acquiring the view-by data from the PRC cue;

determining from the view-by data if the PRC has expired;

disregarding the PRC cue in response to determining that the PRC has expired;

generating a PRC object in response to determining that the PRC has not expired, wherein the PRC object is indicative of an availability of the PRC on a PRC server device and wherein the displayed PRC object is selectable by the subscriber device;

displaying the PRC object on the subscriber device in response to determining that the PRC has not expired;

receiving a user input selecting the displayed PRC object; and

calculating a fee invoice payable by a provider of the displayed PRC object in response to receiving the user input selecting the displayed PRC object.