System and method of generating a media item recommendation message with recommender presence information

1. A system comprising:

a central server comprising:

a communication interface;

at least one processor in communication with the communication interface;

memory storing software executable by the at least one processor, whereby the central server is adapted to:

receive a media item recommendation message from a first device; and

send the media item recommendation message to a second device; and

the first device comprising:

a first communication interface;

at least one first processor in communication with the first communication interface;

first memory storing software executable by the at least one first processor, whereby the first device is adapted to:

include a media item identifier of a media item in a media item recommendation message;

include presence information of a recommender of the media item in the media item recommendation message, wherein the presence information is associated with the media item identifier and wherein the presence information comprises a plurality of announcement tracks each having an associated metadata; and

send the media item recommendation message to the central server; and

the second device comprising;

a second communication interface;

at least one second processor in communication with the second communication interface;

second memory storing software executable by the at least one second processor, whereby the second device is adapted to

receive the media item recommendation message from the central server;

compare the metadata of a currently playing media item on the second device with the associated metadata of the plurality of announcement tracks of the presence information of the media item recommendation message;

select an announcement track based on the comparison; and

play the announcement track.

2. The system of claim 1 , wherein the metadata comprises a uniform resource locator.

3. The system of claim 1 , wherein to include the media item identifier, the first device is adapted to select the media item to recommend from a media item playlist.

4. The system of claim 1 , wherein to include presence information, the first device is adapted to select the presence information from a media item playlist.

5. The system of claim 1 , wherein the presence information comprises an image component.

6. The system of claim 1 , wherein at least one of the plurality of announcement tracks comprises certain characteristics based on tempo, genre, artist, or album.

7. The system of claim 1 , wherein the presence information comprises the presence information of a plurality of recommenders of the media item.

8. The system of claim 1 wherein the first device is further adapted to include a media item annotation in the media item recommendation message in association with the media item identifier.

9. The system of claim 8 , wherein the media item annotation comprises associated metadata.

10. The system of claim 9 , wherein the metadata associated with the media item annotation comprises a uniform resource locator.

11. The system of claim 8 , wherein the control to include the media item annotation, the first device is adapted to select the media item annotation from a media item playlist.

12. The system of claim 8 , wherein the media item annotation comprises one or more components comprised from a group consisting of: an audio component, an image component, and a text component.

13. The system of claim 8 , wherein the media item annotation comprises associated metadata.

14. The system of claim 8 , wherein to include the media item annotation, the first device is adapted to select the media item annotation from a media item playlist.

15. The system of claim 8 , wherein the media item annotation comprises one or more components comprised from a group consisting of: an audio component, an image component, and a text component.

16. A system comprising:

a first device comprising:

a first communication interface;

at least one first processor in communication with the first communication interface;

first memory storing software executable by the at least one first processor, whereby the first device is adapted to:

include a media item identifier of a media item in a media item recommendation message;

include presence information of a recommender of the media item in the media item recommendation message, wherein the presence information is associated with the media item identifier and wherein the presence information comprises a plurality of announcement tracks each having an associated metadata; and

send the media item recommendation message to a second device; and

the second device comprising;

a second communication interface;

at least one second processor in communication with the second communication interface;

second memory storing software executable by the at least one second processor, whereby the second device is adapted to

receive the media item recommendation message;

compare the metadata of a currently playing media item on the second device with the associated metadata of the plurality of announcement tracks of the presence information of the media item recommendation message;

select an announcement track based on the comparison; and

play the announcement track.

17. The system of claim 16 further comprising:

a central server comprising:

a communication interface;

at least one processor in communication with the communication interface;

memory storing software executable by the at least one processor, whereby the central server is adapted to:

receive the media item recommendation message from a first device; and

send the media item recommendation message to the second device.

18. The system of claim 16 , wherein the metadata comprises a uniform resource locator.

19. The system of claim 16 , wherein to include the media item identifier, the first device is adapted to select the media item to recommend from a media item playlist.

20. The system of claim 16 , wherein to include presence information, the first device is adapted to select the presence information from a media item playlist.

21. The system of claim 16 , wherein the presence information comprises an image component.

22. The system of claim 16 , wherein at least one of the plurality of announcement tracks comprises certain characteristics based on tempo, genre, artist, or album.

23. The system of claim 16 , wherein the presence information comprises the presence information of a plurality of recommenders of the media item.

24. The system of claim 16 wherein the first device is further adapted to include a media item annotation in the media item recommendation message in association with the media item identifier.

25. The system of claim 13 , wherein the metadata associated with the media item annotation comprises a uniform resource locator.