IP Library Patent Application 11775713
Patent Application
App. No. 11/775,713

Media Player With Customizable Advertisement

Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US None
App. No.
11/775,713
Abstract

A media clip which has open areas therein that can be personalized using auxiliary information. The auxiliary information can be customized to age group, time of year, advertisers, or the like.

Claims (29)

1 . A media playing device, comprising:

a player, obtaining both media information and separate auxiliary media information that is separate from said media information, said media information having at least one portion that is customizable in a way such that the media information that is played has a customized portion that is customized based on said auxiliary media information, and such that media information played with a first customized information is different than media played with a second customized information based on the same media information, said player operating to insert said auxiliary information into said at least one portion to customize said media information and to play said media information with said auxiliary media information included therein.

2 . A device as in claim 1 , further comprising a memory, associated with the player, storing individual information, said player customizing based on auxiliary information, said customizing being based on the individual information, wherein at least one aspect of the auxiliary information played with the media information is different for a first individual information than it is for a second individual information.

3 . A device as in claim 2 , wherein said auxiliary information is a first information for a first age group as determined from said individual information, and comprises a second information for a second age group, said second information being different than said first information, and said player providing different output, based on the same media information, for said first age group than for said second age group.

4 . A method as in claim 3 , wherein said first information comprises a first brand of products appropriate for said first age group, and said second information comprises a second brand of products appropriate for said second age group, and wherein said second brand of products is different than said first brand of products.

5 . A method as in claim 2 , wherein said auxiliary information is a first information for a first geographical area, and a second information for a second geographical area, said second information being different than said first information, and said player providing different output, based on the same media information, for said first geographical area than for said second geographical area.

6 . A method, comprising:

obtaining auxiliary media information;

obtaining media information which is capable of being played, separate from said auxiliary media information, and which media information has at least one portion that is customizable in a way such that the media information that is played has a customized portion, and such that media information played with a first customized information is different than media played with a second customized information based on the same media information which is obtained; and

adding said auxiliary information into said at least one portion to customize said media information and to play said media information with said auxiliary media information included therein.

7 . A method as in claim 6 , wherein said obtaining auxiliary media information and obtaining media information is carried out in a first media player, and further comprising, in a second media player, obtaining said media information which is the same as that obtained in said first player, and obtaining different auxiliary media information and said second player, wherein said second player plays the same media information as said first player, but with a different auxiliary media information included therein.

8 . A method as in claim 7 , wherein said auxiliary media information is information indicative of branding information of an item within media information.

9 . A method as in claim 6 , further comprising accessing individual information from a media playing device; and

customizing the auxiliary information based on the user's personal information, wherein at least one aspect of the auxiliary information is different for a first using Of having a first set of personal information than it is for a second user having a second set of personal information.

10 . A method as in claim 9 , wherein said auxiliary information is a first information for a first age group as determined from said user's personal information, and comprises a second information for a second age group, said second information being different than said first information, and further comprising playing different information based on the same media information to the first age group than to the second age group.

11 . A method as in claim 10 , wherein said first information comprises a first brand of products appropriate for said first age group, and said second information comprises a second brand of products appropriate for said second age group, and wherein said second brand of products is different than said first brand of products.

12 . A method as in claim 9 , wherein said auxiliary information is a first information for a first geographical area, and a second information for a second geographical area, said second information being different than said first information, and further comprising playing different information based on the same media information to the first geographical area than to the second geographical area.

13 . A method as in claim 6 , wherein said media information includes a frame of viewable information with open in areas therein having tags associated with said open areas, and said auxiliary media information is included within the tag.

14 . A method as in claim 10 , wherein said auxiliary media information represents branding information of an item within the viewable information.

15 . A method, comprising:

providing a video clip which is capable of being played, but which includes tagged areas therein, said tagged areas being replaceable with other parts within the video clip;

obtaining first information for insertion into the tagged areas;

playing said video clip at a first time with said first information inserted into the tagged areas;

obtaining second information for insertion into the tagged areas;

playing said video clip at a second time with said second information inserted into the tagged areas during the playing.

16 . A method as in claim 15 , wherein said first information comprises advertising information for the first time, and said second information comprises advertising information for the second time.

17 . A method as in claim 15 , wherein said first and second information represent branding information of an item within the video clip.

18 . A method as in claim 15 , wherein the first and second times represent different times of year, and said first information represents seasonal information for the first time, and said second information represents seasonal information for the second time.

19 . A method as in claim 15 , wherein said first and second information represent a color scheme of at least one item within the video clip.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 2, 2009
From: HARRIS, SCOTT C
To: HARRIS TECHNOLOGY, LLC
Reel/Frame 022050/0298 →