IP Library Granted Patent US 8,191,713
Granted Patent B2
US 8,191,713 · App. 11/776,283 · Granted Jun 5, 2012

Interactive display packaging for a toy figure

View Patent ↗
Loading inventors, assignments & file history…
Monitor This Case
Get email alerts when status or documents change.
Order Certified Copies
Most orders are placed with the USPTO same day — all within 24 business hours.
Order via The Patent Place →
Pre-filled with this patent's details
Quick Facts
Patent No.
US 8,191,713
App. No.
11/776,283
Granted
Jun 5, 2012
Kind
B2
Abstract

The present invention is directed to a display package for a toy product (e.g., a toy figure), the package facilitating demonstration of the toy's animated features, or provides animation features to a toy that otherwise would not otherwise not be animated. The display package of the present invention defines an enclosure that houses the toy. The display package includes a manually-manipulated animation mechanism that repositions the toy within the enclosure and/or moves a portion of the toy from a first display position to a second display position (and vice versa). For example, the display package may include a movable segment to which the toy is connected. An actuator drives the movable segment, which, in turn, generates motion in the toy (motion which simulates animation of the toy).

Claims (61)

1. A try-me display package for removably housing a toy figure having an animation feature, the display package comprising:

an enclosure comprising: a rear package portion, a front package portion, and a bottom package portion extending between the rear and front package portions, wherein the package portions define a toy figure housing area;

a toy figure housed within the toy figure housing area of the enclosure, the toy figure having a movable portion that defines an animation feature of the toy figure; and

an animation mechanism to engage the animation feature of the toy figure, the animation mechanism comprising:

a movable plate configured to move along the rear package portion from a first plate position to a second plate position, and

an actuator configured to selectively move the movable plate from the first plate position to the second plate position, wherein the movable portion of the toy figure is connected to the movable plate such that movement of the plate from the first plate position to the second plate position moves the movable portion of the toy figure from a first display position to a second display position,

wherein the toy figure is removable from the display package and the animation mechanism demonstrates the animation feature of the toy figure while the toy figure is housed within the display package.

2. The try-me display package of claim 1 , wherein the actuator is mounted to one of the front package portion and the rear package portion.

3. The try-me display package of claim 1 , wherein the enclosure further includes a first side package portion and a second side package portion, the side package portions extending from the rear package portion to the front package portion to further define the toy figure housing area.

4. The try-me display package of claim 1 , wherein:

the actuator comprises a receptacle configured to receive a finger of a user therein; and

movement of the actuator by the finger moves the figure movable portion from the first display position to the second display position.

5. The try-me display package of claim 1 , wherein:

the toy figure is housed within the toy housing area of the enclosure such that a user does not have access to the figure; and

the actuator is accessible from an exterior of the enclosure to enable a user to reposition the movable portion of the figure while the toy figure is enclosed in the display package.

6. The try-me display package of claim 1 , wherein the toy figure comprises a humanoid figure including arms and legs, and wherein the movable portion is at least one of an arm and a leg.

7. The try-me display package of claim 1 , wherein:

the actuator comprises a pivoting actuator that is in communication with the movable plate;

the movable plate is configured to translate with respect to the rear package portion; and

pivoting the actuator translates the plate along the rear package portion to move the movable portion of the toy figure from the first display position to the second display position.

8. A display package for removably housing a toy figure including an animation feature, the display package comprising:

an enclosure comprising a rear package portion, a front package portion, and a bottom package portion extending between the rear and front package portions, wherein the package portions define a toy housing area;

a toy figure housed within the toy housing area such that the toy is at least partially enclosed by the display package, the toy figure including a moveable portion that defines an animation feature;

a guide slot formed in the enclosure, wherein the guide slot is disposed within the toy housing area, and wherein the guide slot defines a pathway along which the moveable portion of the toy figure travels; and

a handle assembly operable to engage the animation feature of the toy figure, the handle assembly comprising:

a handle coupled to the display package, and

a plate configured to translate within the enclosure, wherein the handle is operably coupled to the plate such that motion of the handle results in translating motion of the plate,

wherein the movable portion of the toy figure is coupled to the plate via the guide slot such that moving the handle from a first handle position to a second handle position moves the movable portion of the toy figure along the pathway defined by the guide slot from a first display to a second display position, wherein the toy is removable from the display package, and wherein handle assembly permits demonstration of the animation feature while the toy figure is housed within the display package.

9. The display package of claim 8 , wherein:

the handle assembly further comprises a biasing member operable to bias the plate toward a first plate position, and

the plate is disposed in the first plate position when the handle is in the first handle position.

10. The display package of claim 8 , wherein:

the guide slot is formed in the rear package portion; and

the handle is coupled to the bottom package portion.

11. The display package of claim 8 , wherein the guide slot defines a generally linear pathway.

12. The display package of claim 8 , wherein:

the movable portion of the toy figure is a first movable portion defining a first animation feature;

the toy figure further includes a second movable portion defining a second animation feature;

the guide slot is a first guide slot defining a first pathway along which the first movable portion travels;

the enclosure includes a second guide slot defining a second pathway along which the second movable portion travels;

the second movable portion is coupled to the plate via the second guide slot; and

moving the handle moves the first movable portion along the first pathway and moves the second movable portion along the second pathway to demonstrate the animation features while the toy figure is housed within the display package.

13. The display package of claim 12 , wherein the guide slots comprise elongated slots formed into the rear package portion.

14. The display package of claim 12 , wherein the guide slots define generally linear pathways.

15. The try-me display package of claim 1 , wherein:

the actuator comprises a handle pivotally coupled to the display package;

the display package further comprises a guide slot that defines the pathway of the movable portion; and

the movable portion of the toy figure is connected to the movable plate via the guide slot such that driving the movable plate from the first plate position to the second plate position moves the movable portion of the toy figure along the guide slot from the first display position to the second display position.

16. The try-me display package of claim 1 further comprising a biasing member to bias the movable plate toward the first plate position.

17. The try-me display package of claim 16 , wherein the biasing member is connected to each of the rear package portion and the movable plate.

18. The try-me display package of claim 1 , wherein:

the rear package portion comprises a first wall and a second wall; and

the movable plate is slidably captured between the first and second walls of the rear package portion.

19. The try-me display package of claim 1 , wherein:

the movable portion of the toy figure is a first movable portion defining a first animation feature;

the toy figure further comprises a second movable portion defining a second animation feature;

the movable portions are connected to the movable plate such that engaging the actuator drives the first and second movable portions of the toy figure from the first display position to the second display position to demonstrate the first and second animation features while the toy is housed within the display package.

20. The try-me display package of claim 1 , wherein the toy figure is housed within the toy figure housing area such that the toy is at least partially enclosed by the enclosure.

21. The try-me display package of claim 1 , wherein the toy figure possesses a first motion capability within the package and a second motion capability when separated from the display package.

22. The try-me display package of claim 1 , wherein the toy figure is a plush toy figure.

23. The display package of claim 8 , wherein the display package is a try-me display package that permits the demonstration of the animation feature of the toy figure without compromising the integrity of the display package.

Assignments (5)
RELEASE OF GRANT OF SECURITY INTEREST IN INTELLECTUAL PROPERTY RIGHTS Recorded Oct 10, 2023
From: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
To: MATTEL, INC.
Reel/Frame 065266/0778 →
PATENT SECURITY AGREEMENT Recorded Sep 16, 2022
From: MATTEL, INC.
To: BANK OF AMERICA, N.A. AS ADMINISTRATIVE AGENT
Reel/Frame 061451/0850 →
RELEASE OF GRANT OF SECURITY INTEREST IN INTELLECTUAL PROPERTY RIGHTS Recorded Sep 16, 2022
From: BANK OF AMERICA, N.A., AS AGENT
To: MATTEL, INC.
Reel/Frame 061462/0537 →
SECURITY INTEREST Recorded Dec 21, 2017
From: MATTEL, INC.
To: BANK OF AMERICA, N.A., AS COLLATERAL AGENT FOR SECURED CREDITORS
Reel/Frame 044941/0241 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Oct 26, 2007
From: CALENDRILLE, JOHN, JR.
To: MATTEL, INC.
Reel/Frame 020019/0265 →