Digital media exchange
A method for facilitating the trading of media space includes collecting, by a server node, an offer of an ad avail from a seller and a request for an ad avail by a buyer. The offer is in effect for a fixed time period and includes a first price at the commencement of the fixed time period and a second price at the end of the fixed time period. A price-time relationship for the ad avail is specified by the seller such that the price of the ad avail varies over the fixed time period. The server node matches the request to the offer at time t 1 during the fixed time period and the server node computes a price for the ad avail based on t 1 using the price-time function.
1 . A method for facilitating the trading of media space, comprising the steps of:
collecting, by a server node, an offer of an ad avail from a seller, the offer being in effect for a fixed time period and including a first price at the commencement of the fixed time period and a second price at the end of the fixed time period;
collecting, by the server node, a request for an ad avail from a buyer;
specifying, by the seller, a price-time relationship for the ad avail such that the price of the ad avail varies over the fixed time period;
matching, by the server node, the request to the offer at time t 1 during the fixed time period; and
computing, by the server node, a price for the ad avail based on t 1 using the price-time function.
2 . The method of claim 1 , further comprising the step of executing a trade between the buyer and the seller upon receiving a signal indicating acceptance of the ad avail from the buyer.
3 . The method of claim 2 , further comprising the step of facilitating delivery of an ad creative from the buyer to the seller based on the computed price.
4 . The method of claim 1 , wherein said step of matching is based on the computed price of the offer, the price entering an acceptable range of the buyer at the time t 1 .
5 . The method of claim 1 , wherein the server node collects multiple offers from a plurality of seller and multiple requests from a plurality of buyers, said step of matching comprising matching at least a portion of two different ones of the offers from two different ones of the sellers to fulfill a single buyer's request.
6 . The method of claim 1 , wherein the server node collects multiple offers from a plurality of seller and multiple requests from a plurality of buyers, said step of matching comprising matching at least a portion of two different ones of the requests from two different ones of the buyers to fill a single seller's offer.
7 . The method of claim 1 , further comprising the step of automatically binding, by the server node, the seller and the buyer to a contract upon performance of said step of matching.
8 . The method of claim 7 , wherein the request includes an upper spending limit, said method further comprising performing said steps of matching and binding for the buyer until the upper spending limit is reached.
9 . The method of claim 1 , further comprising the step of displaying the computed price to the buyer for acceptance.
10 . The method of claim 1 , wherein the price-time relationship comprises a price that decreases from the commencement of the fixed time period to the end of the fixed time period.