IP Library Granted Patent US 8,468,556
Granted Patent B2
US 8,468,556 · App. 11/820,688 · Granted Jun 18, 2013

Methods, systems, and products for evaluating performance of viewers

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Quick Facts
Patent No.
US 8,468,556
App. No.
11/820,688
Granted
Jun 18, 2013
Kind
B2
Abstract

Methods, systems, and products are disclosed for evaluating the performance of a viewer watching media programming. The media programming is received and includes at least one of a live media program and a recorded media program. Display is caused of the media programming and a cue. The cue prompts the viewer during presentation of the media programming to provide a response to the cue within a time period. Upon receiving the response to the cue within the time period, then the response is detected and a response time of the response is measured. The response time is a time between occurrence of the cue and receipt of the response. The viewer's performance is evaluated by comparing the response time to a reference response time.

Claims (47)

1. A method, comprising:

receiving media programming at a media delivery device;

generating prompts by a processor in the media delivery device;

simultaneously displaying multiple ones of the prompts during the media programming to prompt a viewer to provide responses;

simultaneously receiving multiple responses as sequences of actions in response to the multiple ones of the prompts;

determining a time when each action occurs in the sequences of actions;

comparing the sequences of actions to events;

determining an action in the sequences of actions matches one of the events;

determining a latency between the time of the one of the events and the time of the action; and

evaluating a performance of the viewer by comparing the latency to a reference response time.

2. The method of claim 1 , further comprising providing an incentive to the viewer based on evaluation of the performance of the viewer.

3. The method of claim 1 , further comprising communicating the sequences of actions to a server.

4. The method of claim 1 , further comprising disregarding the action when the latency exceeds the reference response time.

5. The method of claim 1 , further comprising inserting the prompts into the media programming.

6. The method of claim 1 , further comprising awarding an award based on the latency.

7. The method of claim 1 , further comprising receiving a personal identification number associated with the viewer that distinguishes the viewer from another viewer.

8. A system, comprising:

a processor; and

memory for storing code that when executed causes the processor to perform operations, the operations comprising:

receiving media programming;

generating prompts;

simultaneously displaying multiple ones of the prompts during the media programming to prompt a viewer to provide responses;

simultaneously receiving multiple responses as sequences of actions in response to the multiple ones of the prompts;

determining a time when each action occurs in the sequences of actions;

comparing the sequences of actions to events;

determining an action in the sequences of actions matches one of the events;

determining a latency between the time of the one of the events and the time of the action; and

evaluating a performance of the viewer by comparing the latency to a reference response time.

9. The system of claim 8 , wherein the operations further comprise providing an incentive to the viewer based on the performance of the viewer.

10. The system of claim 8 , wherein the operations further comprise sending the latency to a server.

11. The system of claim 8 , wherein the operations further comprise sending the action to a destination.

12. The system of claim 8 , wherein the operations further comprise prompting the viewer to push a button.

13. The system of claim 8 , wherein the operations further comprise awarding an award based on the latency.

14. A computer readable memory storing instructions that when executed cause a processor to perform operations, the operations comprising:

receiving media programming;

generating prompts;

simultaneously displaying multiple ones of the prompts during the media programming to prompt a viewer to provide responses;

simultaneously receiving multiple responses as sequences of actions in response to the multiple ones of the prompts;

determining a time when each action occurs in the sequences of actions;

comparing the sequences of actions to events;

determining an action in the sequences of actions matches one of the events;

determining a latency between the time of the one of the events and the time of the action; and

evaluating a performance of the viewer by comparing the latency to a reference response time.

15. The computer readable memory of claim 14 , wherein the operations further comprise providing an incentive to the viewer based on the performance of the viewer.

16. The computer readable memory of claim 14 , wherein the operations further comprise sending the latency to a server.

17. The computer readable memory of claim 14 , wherein the operations further comprise sending the action to a destination.

18. The computer readable memory of claim 14 , wherein the operations further comprise prompting the viewer to push a button.

Assignments (10)
RELEASE OF SECURITY INTEREST Recorded Mar 12, 2024
From: TREMOR VIDEO, INC.
To: ALPHONSO INC.
Reel/Frame 066794/0274 →
SECURITY INTEREST Recorded Mar 30, 2021
From: ALPHONSO INC.
To: TREMOR VIDEO, INC.
Reel/Frame 055776/0102 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 18, 2018
From: HAT TRICK, SERIES 83 OF ALLIED SECURITY TRUST
To: ALPHONSO INC.
Reel/Frame 046376/0592 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 28, 2016
From: AT&T INTELLECTUAL PROPERTY I, L.P.
To: HAT TRICK, SERIES 83 OF ALLIED SECURITY TRUST
Reel/Frame 040169/0863 →
CHANGE OF NAME Recorded Sep 8, 2016
From: AT&T INTELLECTUAL PROPERTY, INC.
To: AT&T BLS INTELLECTUAL PROPERTY, INC.
Reel/Frame 039950/0588 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 8, 2016
From: AT&T DELAWARE INTELLECTUAL PROPERTY, INC.
To: AT&T INTELLECTUAL PROPERTY I, L.P.
Reel/Frame 039671/0065 →
CHANGE OF NAME Recorded Sep 8, 2016
From: BELLSOUTH INTELLECTUAL PROPERTY CORPORATION
To: AT&T INTELLECTUAL PROPERTY, INC.
Reel/Frame 039950/0585 →
CHANGE OF NAME Recorded Sep 8, 2016
From: AT&T BLS INTELLECTUAL PROPERTY, INC.
To: AT&T DELAWARE INTELLECTUAL PROPERTY, INC.
Reel/Frame 039950/0621 →
CORRECTIVE ASSIGNMENT TO CORRECT THE ASSIGNEE NAME PREVIOUSLY RECORDED AT REEL: 019517 FRAME: 0059. ASSIGNOR(S) HEREBY CONFIRMS THE ASSIGNMENT. Recorded Sep 2, 2016
From: SWIX, SCOTT R.; MATZ, WILLIAM R.
To: BELLSOUTH INTELLECTUAL PROPERTY CORPORATION
Reel/Frame 039903/0141 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 20, 2007
From: SWIX, SCOTT R.; MATZ, WILLIAM R.
To: AT&T INTELLECTUAL PROPERTY, INC.
Reel/Frame 019517/0059 →