Method and system for generating row advertising in a program guide
View Patent ↗A system includes a content processing system receiving row ad metadata for a row ad, communicating the row ad to a user device and communicating program guide information to a user device. The program guide information defines a plurality of rows. The user device populates a row from the plurality of rows in response to the metadata and displays the row ad and the program guide on a display associated with the user device.
1. A method comprising:
receiving row ad metadata for a row ad including a material identification for video content related to the row ad at a content processing system;
communicating the row ad and the metadata including the material identification to a user device from the content processing system;
communicating program guide information to the user device, said program guide information defining a plurality of rows;
populating a row from the plurality of rows in response to the metadata;
displaying the row ad and the program guide on a display associated with the user device;
selecting a row ad using a user interface of the user device;
communicating the material identification to the content processing system located separate from the user device; and
in response to communicating the material identification, communicating video content corresponding to the material identification to the user device through a communication network or a satellite.
2. A method as recited in claim 1 wherein receiving the row ad metadata comprises receiving the row ad metadata from a content provider.
3. A method as recited in claim 1 further comprising selecting a row ad using a user interface and changing the display in response to selecting.
4. A method as recited in claim 3 wherein changing the display comprises displaying help menu.
5. A method as recited in claim 3 wherein changing the display comprises displaying an order menu.
6. A method as recited in claim 3 wherein changing the display comprises displaying text and graphics associated with the row ad.
7. A method as recited in claim 1 wherein communicating the row ad metadata to a user device comprises communicating the row ad metadata through a satellite.
8. A method as recited in claim 1 wherein communicating the row ad metadata to a user device comprises communicating the row ad metadata through a terrestrial system.
9. A method as recited in claim 1 wherein communicating the row ad metadata to a user device comprises communicating the row ad metadata through a broadband system.
10. A method as recited in claim 1 further comprising receiving row ad graphics for a row ad.
11. A method as recited in claim 10 wherein populating a row comprises populating a row in response to the row ad graphics.
12. A system comprising:
a content processing system receiving row ad metadata for a row ad including a material identification for video content, communicating the row ad and metadata to a user device, communicating program guide information to the user device, said program guide information defining a plurality of rows;
said user device located separately from the content processing system populating a row from the plurality of rows in response to the metadata, displaying the row ad and the program guide on a display associated with the user device, forming a row ad selection and communicating the material identification to the content processing system; and
the content processing system communicates video content corresponding to the material identification to the user device through a communication network or satellite in response to the material identification.
13. A system as recited in claim 12 further comprising a provider communicating the row ad metadata to the content processing system.
14. A system as recited in claim 12 further comprising a user interface associated with the user device selecting a row ad, and the user device changing a display in response to selecting.
15. A system as recited in claim 14 wherein the display displays a help menu.
16. A system as recited in claim 14 wherein the display displays an order menu.
17. A system as recited in claim 14 wherein the display displays text and graphics associated with the row ad.
18. A system as recited in claim 12 further comprising the satellite communicating the row ad metadata to the user device.
19. A system as recited in claim 12 further comprising a terrestrial system communicating the row ad metadata to the user device.
20. A system as recited in claim 12 further comprising a broadband system communicating the row ad metadata to the user device.