IP Library Patent Application 11838767
Patent Application
App. No. 11/838,767

Method and System For Tracking and Optimizing Advertisements on a Decentralized Network

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Quick Facts
Patent No.
US None
App. No.
11/838,767
Abstract

A method and system for tracking and optimizing advertisements on a decentralized network. In one embodiment, the method comprises receiving a request for a user from a user on a network. The method further comprises responding to the request by transmitting the file to the user, the file containing an identifier. The identifier is used to track the user's treatment of the file.

Claims (42)

1 . A computer-implemented method, comprising:

receiving a request for a user from a user on a network;

responding to the request by transmitting the file to the user, the file containing an identifier; and

using the identifier to track the user's treatment of the file.

2 . The computer-implemented method of claim 1 , wherein the identifier is used to determine if a sale was made as a result of the user's treatment of the file.

3 . The computer-implemented method of claim 1 , wherein the identifier is used to determine if a website was browsed as a result of the user's treatment of the file.

4 . The computer-implemented method of claim 1 , wherein the identifier is used to determine if the user executed the file.

5 . The computer-implemented method of claim 1 , wherein the identifier is used at a later time to determine if the user has deleted the file from a shared folder.

6 . The computer-implemented method of claim 1 , further comprising targeting the user with advertising based on the user's treatment of the file.

7 . The computer-implemented method of claim 1 , wherein the identifier is unique to the user and the request.

8 . The computer-implemented method of claim 1 , wherein the identifier comprises a query provided by the user to request the file.

9 . The computer-implemented method of claim 1 , wherein the file transmitted to the user redirects the user to a link containing the parameters of a query provided by the user to request the file.

10 . The computer-implemented method of claim 1 , wherein the file transmitted to the user further comprises the user's nickname.

11 . A computer-readable medium having stored thereon a plurality of instructions, said plurality of instructions when executed by a computer, cause said computer to perform:

receiving a request for a user from a user on a network;

responding to the request by transmitting the file to the user, the file containing an identifier; and

using the identifier to track the user's treatment of the file.

12 . The computer-readable medium of claim 1 , wherein the identifier is used to determine if a sale was made as a result of the user's treatment of the file.

13 . The computer-readable medium of claim 11 , wherein the identifier is used to determine if a website was browsed as a result of the user's treatment of the file.

14 . The computer-readable medium of claim 11 , wherein the identifier is used to determine if the user executed the file.

15 . The computer-readable medium of claim 11 , wherein the identifier is used at a later time to determine if the user has deleted the file from a shared folder.

16 . The computer-readable medium of claim 11 , wherein the computer further performs targeting the user with advertising based on the user's treatment of the file.

17 . The computer-readable medium of claim 1 , wherein the identifier is unique to the user and the request.

18 . The computer-readable medium of claim 1 , wherein the identifier comprises a query provided by the user to request the file.

19 . The computer-readable medium of claim 11 , wherein the file transmitted to the user redirects the user to a link containing the parameters of a query provided by the user to request the file.

20 . The computer-readable medium of claim 1 , wherein the file transmitted to the user further comprises the user's nickname.

21 . A computer system, comprising:

a processor; and

memory coupled to the processor, the memory storing instructions;

wherein the instructions when executed by the processor cause the processor to:

receive a request for a user from a user on a network;

respond to the request by transmitting the file to the user, the file containing an identifier; and

use the identifier to track the user's treatment of the file.

22 . The computer system of claim 21 , wherein the identifier is used to determine if a sale was made as a result of the user's treatment of the file.

23 . The computer system of claim 21 , wherein the identifier is used to determine if a website was browsed as a result of the user's treatment of the file.

24 . The computer system of claim 21 , wherein the identifier is used to determine if the user executed the file.

25 . The computer system of claim 21 , wherein the identifier is used at a later time to determine if the user has deleted the file from a shared folder.

26 . The computer system of claim 21 , wherein the instructions when executed by the processor further cause the processor to target the user with advertising based on the user's treatment of the file.

27 . The computer system of claim 21 , wherein the identifier is unique to the user and the request.

28 . The computer system of claim 21 , wherein the identifier comprises a query provided by the user to request the file.

29 . The computer system of claim 21 , wherein the file transmitted to the user redirects the user to a link containing the parameters of a query provided by the user to request the file.

30 . The computer system of claim 21 , wherein the file transmitted to the user further comprises the user's nickname.

Assignments (6)
PATENT RELEASE Recorded Jul 24, 2014
From: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
To: ALL MEDIA GUIDE, LLC; APTIV DIGITAL, INC.; GEMSTAR DEVELOPMENT CORPORATION; INDEX SYSTEMS INC.; ROVI CORPORATION; ROVI GUIDES, INC.; ROVI SOLUTIONS CORPORATION; ROVI TECHNOLOGIES CORPORATION; STARSIGHT TELECAST, INC.; TV GUIDE INTERNATIONAL, INC.; UNITED VIDEO PROPERTIES, INC.
Reel/Frame 033396/0001 →
SECURITY INTEREST Recorded Sep 13, 2011
From: APTIV DIGITAL, INC., A DELAWARE CORPORATION; GEMSTAR DEVELOPMENT CORPORATION, A CALIFORNIA CORPORATION; INDEX SYSTEMS INC, A BRITISH VIRGIN ISLANDS COMPANY; ROVI CORPORATION, A DELAWARE CORPORATION; ROVI GUIDES, INC., A DELAWARE CORPORATION; ROVI SOLUTIONS CORPORATION, A DELAWARE CORPORATION; ROVI TECHNOLOGIES CORPORATION, A DELAWARE CORPORATION; STARSIGHT TELECAST, INC., A CALIFORNIA CORPORATION; UNITED VIDEO PROPERTIES, INC., A DELAWARE CORPORATION
To: JPMORGAN CHASE BANK, N.A., AS COLLATERAL AGENT
Reel/Frame 027039/0168 →
CHANGE OF NAME Recorded Jun 9, 2011
From: MACROVISION CORPORATION
To: ROVI SOLUTIONS CORPORATION
Reel/Frame 026423/0210 →
RELEASE OF SECURITY INTEREST Recorded Oct 29, 2010
From: JPMORGAN CHASE BANK, N.A. (A NATIONAL ASSOCIATION)
To: ALL MEDIA GUIDE, LLC; APTIV DIGITAL, INC.; GEMSTAR DEVELOPMENT CORPORATION; INDEX SYSTEMS INC.; ODS PROPERTIES, INC.; ROVI DATA SOLUTIONS, INC. (FORMERLY KNOWN AS TV GUIDE DATA SOLUTIONS, INC.); ROVI GUIDES, INC. (FORMERLY KNOWN AS GEMSTAR-TV GUIDE INTERNATIONAL, INC.); ROVI SOLUTIONS CORPORATION (FORMERLY KNOWN AS MACROVISION CORPORATION); ROVI SOLUTIONS LIMITED (FORMERLY KNOWN AS MACROVISION EUROPE LIMITED); ROVI TECHNOLOGIES CORPORATION; STARSIGHT TELECAST, INC.; TV GUIDE, INC.; TV GUIDE ONLINE, LLC; UNITED VIDEO PROPERTIES, INC.
Reel/Frame 025222/0731 →
SECURITY AGREEMENT Recorded May 15, 2008
From: APTIV DIGITAL, INC.; GEMSTAR DEVELOPMENT CORPORATION; GEMSTAR-TV GUIDE INTERNATIONAL, INC.; INDEX SYSTEMS INC; MACROVISION CORPORATION; ODS PROPERTIES, INC.; STARSIGHT TELECAST, INC.; TV GUIDE ONLINE, LLC; UNITED VIDEO PROPERTIES, INC.
To: JPMORGAN CHASE BANK, N.A.
Reel/Frame 020986/0074 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 14, 2007
From: MOORE, JAMES E.
To: MACROVISION CORPORATION
Reel/Frame 019693/0758 →