System and method for payment on call in a networked environment

1. A method comprising:

receiving a peer-to-peer (P2P) voice call associated with a purchase transaction from a consumer at a consumer system, wherein the P2P voice call is communicated from a consumer P2P call application at the consumer system via a P2P network and received by a merchant P2P call application at a merchant site, the consumer P2P call application being used to create and maintain a P2P voice call communication connection with the merchant P2P call application, the merchant P2P call application being used to create and maintain a P2P voice call communication connection with the consumer P2P call application, the merchant site creating a consumer transaction record associated with the P2P voice call;

using information automatically retrieved from data associated with the P2P voice call to create the consumer transaction record;

automatically associating the consumer transaction record with the purchase transaction from the consumer;

initiating a payment request from the merchant site to the consumer system, the payment request corresponding to the consumer transaction record in response to receiving the P2P voice call,

the payment request to the consumer system causing the consumer system to subsequently initiate a login operation at a payment site; and

receiving confirmation from the payment site at the merchant site that payment for the consumer purchase transaction has been received.

2. The method of claim 1 including initiating an e-commerce transaction with the consumer.

3. The method of claim 2 including associating the P2P voice call with the e-commerce transaction.

4. The method of claim 1 including storing information associated with the consumer transaction record in a data repository.

5. The method of claim 1 including initiating the payment request from the merchant site to the payment site, the payment request corresponding to the consumer transaction record in response to receiving the P2P voice call.

6. An article of manufacture comprising a non-transitory machine-readable medium having machine executable instructions embedded thereon, which when executed by a machine, cause the machine to:

receive a peer-to-peer (P2P) voice call associated with a purchase transaction from a consumer at a consumer system, wherein the P2P voice call is communicated from a consumer P2P call application at the consumer system via a P2P network and received by a merchant P2P call application at a merchant site, the consumer P2P call application being used to create and maintain a P2P voice call communication connection with the merchant P2P call application, the merchant P2P call application being used to create and maintain a P2P voice call communication connection with the consumer P2P call application, the merchant site creating a consumer transaction record associated with the P2P voice call;

use information automatically retrieved from data associated with the P2P voice call to create the consumer transaction record;

automatically associate the consumer transaction record with the purchase transaction from the consumer;

initiate a payment request from the merchant site to the consumer system, the payment request corresponding to the consumer transaction record in response to receiving the P2P voice call,

the payment request to the consumer system causing the consumer system to subsequently initiate a login operation at a payment site; and

receive confirmation from the payment site at the merchant site that payment for the consumer purchase transaction has been received.

7. The article of manufacture of claim 6 being configured to initiate an e-commerce transaction with the consumer.

8. The article of manufacture of claim 7 being configured to associate the P2P voice call with the e-commerce transaction.

9. The article of manufacture of claim 6 being configured to store information associated with the consumer transaction record in a data repository.

10. The article of manufacture of claim 7 being configured to initiate the payment request from the merchant site to the payment site, the payment request corresponding to the consumer transaction record in response to receiving the P2P voice call.