APPARATUS AND METHOD FOR PROVIDING A COUPON PROGRAM
A data processing arrangement having a memory device which stores at least one rule specifying at least one coupon and specifying an aim which a user has achieved when the at least one coupon has been allocated to the user, a first communication interface which receives data containing information about the at least one rule, and a second communication interface which receives a request for information about the rule and sends the requested information in response to the request.
1 . A user terminal, comprising:
a memory device configured to store a rule specifying an event whose occurrence indicates that an electronic coupon is to be allocated to a user of the user terminal; and
a coupon allocation device configured to, upon the occurrence of the event, generate an electronic coupon which is allocated to the user of the user terminal.
2 . The user terminal as claimed in claim 1 , wherein the user terminal is a mobile electronic appliance.
3 . The user terminal as claimed in claim 12 , wherein the user terminal is a mobile radio subscriber appliance or a PDA.
4 . The user terminal as claimed in claim 1 , wherein the event is reading of an electronic advertising message by the user of the user terminal.
5 . The user terminal as claimed in claim 4 , wherein the advertising message is an advertising SMS message or an advertising MMS message.
6 . The user terminal as claimed in claim 5 , wherein the coupon allocation device is an SMS client unit or an MMS client unit.
7 . The user terminal as claimed in claim 1 , wherein the event is the user terminal being located close to a particular location.
8 . The user terminal as claimed in claim 7 , wherein the electronic coupon may be generated only within a perdetermined time period.
9 . A user terminal, comprising:
a memory means for storing a rule specifying an event whose occurrence indicates that an electronic coupon is to be allocated to a user of the user terminal; and
a coupon allocation means for, upon the occurrence of the event, generating an electronic coupon which is allocated to the user of the user terminal.
10 . A method of operating a user terminal, comprising:
storing a rule specifying an event whose occurrence indicates that an electronic coupon is to be allocated to a user of the user terminal; and
upon the occurrence of the event, generating an electronic coupon which is allocated to the user of the user terminal.
11 . The method as claimed in claim 10 , further comprising:
publishing a status of the user within a coupon program.
12 . The method as claimed in claim 10 , wherein the event is reading of an electronic advertising message by the user of the user terminal.
13 . The method as claimed in claim 10 , wherein the event is the user terminal being located close to a particular location.
14 . A communication arrangement comprising:
a server unit configured to provide definitions of various coupon programs in a form of one or more rules; and
a user terminal, comprising:
a receiver configured to receive from the server unit a rule specifying an event whose occurrence indicates that an electronic coupon is to be allocated to a user of the user terminal;
a memory device configured to store the rule; and
a coupon allocation device configured to, upon the occurrence of the event, generate an electronic coupon which is allocated to the user of the user terminal.