Systems And Methods For Helping Advertisers Take Advantage Of Co-Op Advertising Opportunities
Software is used to automate selection of suitable co-op advertising programs from among choices with which an advertiser has had no prior substantial business relationship, to facilitate production, distribution and tracking of advertisements that comply with the specific requirements of the selected co-op advertising program(s). Of particular interest are Internet Yellow Pages and search engine business indices, although ad-serving networks, and other partner advertising platforms/sites are also contemplated. Preferred systems and methods can be utilized by advertising agencies on behalf of their clients, which among other things allow the agencies to cost-effectively provide services to even very small clients. Different interface skins can be used for displaying summary customer tracking information to advertisers, advertising agencies, co-op program managers, national brand managers, media providers, and so forth.
1 . A method of facilitating advertising on a public package switched network, comprising:
capturing advertiser-specific information for an advertiser;
using at least a first portion of the advertiser-specific information to select a listing of suitable co-op advertising programs; the listing including a plurality of unrelated choices, at least one of which relates to a company that has no substantial business relationship with the advertiser;
providing an electronic interface that allows a user to select from the listing a co-op advertising program; and
a software tool that facilitates at least partially automated production of an advertisement, using at least a second portion of the advertiser-specific information and a first logo required by the selected co-op advertising program.
2 . The method of claim 1 , wherein the advertisement further includes a logo of the advertiser, and a third logo associated with another, unrelated co-op advertising program.
3 . The method of claim 1 , wherein the step of providing the software tool comprises providing the tool to an advertising agent for use on behalf of its clients.
4 . The method of claim 1 , wherein the step of producing the advertisement comprise providing the advertisement according to specifications and standards of an electronic business index.
5 . The method of claim 4 , wherein the electronic business index is selected from the list consisting of an Internet Yellow Pages and a search engine business index.
6 . The method of claim 1 , further comprising creating an advertising campaign that involves using different versions of the advertisement in different electronic business indices.
7 . The method of claim 1 , further comprising providing a bulk upload facility for transmitting the advertisement along with other advertisements to a media provider.
8 . The method of claim 6 , further comprising providing a facility for tracking and reporting customer responses to the advertisements.
9 . The method of claim 6 , further comprising providing different interface skins for displaying summary customer tracking information to at least two of the advertiser, an advertising agency, a co-op program manager, a national brand manager, and a media provider.