Methods and apparatus for providing media on mobile devices
View Patent ↗Techniques and mechanisms are provided for sending targeted content and data to mobile devices. Location information associated with a device is determined. In some instances, the location information is manually entered. In other instances, the location information is determined automatically from characteristics associated with the device. Location information can be obtained from global positioning system (GPS) data, cell-site triangulation, Internet Protocol (IP) address detection, etc. Content and advertising can be provided in a location relevant manner to the mobile device.
1. A method, comprising:
identifying a location associated with a mobile device, the mobile device operable to play a media stream;
receiving a request for program guide information corresponding to the location associated with the mobile device, the request associated with a first block of channels;
sending program guide information corresponding to the location associated with the mobile device and the first block of channels, the program guide information corresponding to a first time slot;
receiving a subsequent request for program guide information corresponding to the location associated with the mobile device, the subsequent request associated with a second block of channels not included in the first block of channels, the subsequent request triggered by user interaction with the mobile device;
sending additional program guide information corresponding to the location associated with the mobile device and the second block of channels, the additional program guide information corresponding to the same first time slot.
2. The method of claim 1 , further comprising:
receiving a request for a program included in the program guide information;
sending the program with advertising corresponding to the location associated with the mobile device.
3. The method of claim 2 , wherein the program is played using a streaming media application included on the mobile device.
4. The method of claim 1 , wherein the location associated with the mobile device is identified using global positioning system (GPS) data from the mobile device.
5. The method of claim 1 , wherein the location associated with the mobile device is identified using user entered data.
6. The method of claim 1 , wherein the location associated with the mobile device is identified using cell site triangulation information.
7. The method of claim 6 , wherein the location associated with the mobile device is identified using TDOA (time-difference-on-arrival) measurements.
8. The method of claim 1 , further comprising sending targeted advertising corresponding to the location associated with the mobile device.
9. A system, comprising:
a processor operable to identify a location associated with a mobile device, the mobile device operable to play a media stream;
an interface operable to receive a request for program guide information corresponding to the location associated with the mobile device and a first block of channels and send program guide information corresponding to the location associated with the mobile device and the first block of channels, the program guide information corresponding to a first time slot;
wherein the interface is further operable to receive a subsequent request for program guide information corresponding to the location associated with the mobile device, the subsequent request associated with a second block of channels not included in the first block of channels, the subsequent request triggered by user interaction with the mobile device, the interface configured to send for sending additional program guide information corresponding to the location associated with the mobile device and the second block of channels, the additional program guide information corresponding to the same first time slot.
10. The system of claim 9 , wherein the interface is further operable to receive a request for a program included in the program guide information and send the program with advertising corresponding to the location associated with the mobile device.
11. The system of claim 10 , wherein the program is played using a streaming media application included on the mobile device.
12. The system of claim 9 , wherein the location associated with the mobile device is identified using global positioning system (GPS) data from the mobile device.
13. The system of claim 9 , wherein the location associated with the mobile device is identified using user entered data.
14. The system of claim 9 , wherein the location associated with the mobile device is identified using cell site triangulation information.
15. The system of claim 14 , wherein the location associated with the mobile device is identified using TDOA (time-difference-on-arrival) measurements.
16. The system of claim 9 , further comprising sending targeted advertising corresponding to the location associated with the mobile device.
17. An apparatus, comprising:
means for identifying a location associated with a mobile device, the mobile device operable to play a media stream;
means for receiving a request for program guide information corresponding to the location associated with the mobile device, the request associated with a first block of channels;
means for sending program guide information corresponding to the location associated with the mobile device and the first block of channels, the program guide information corresponding to a first time slot;
means for receiving a subsequent request for program guide information corresponding to the location associated with the mobile device, the subsequent request associated with a second block of channels not included in the first block of channels, the subsequent request triggered by user interaction with the mobile device;
means for sending additional program guide information corresponding to the location associated with the mobile device and the second block of channels, the additional program guide information corresponding to the same first time slot.
18. The apparatus of claim 17 , further comprising:
means for receiving a request for a program included in the program guide information;
means for sending the program with advertising corresponding to the location associated with the mobile device.
19. The apparatus of claim 18 , wherein the program is played using a streaming media application included on the mobile device.
20. The apparatus of claim 17 , wherein the location associated with the mobile device is identified using global positioning system (GPS) data from the mobile device.
21. The apparatus of claim 17 , wherein the location associated with the mobile device is identified using user entered data.
22. The apparatus of claim 17 , wherein the location associated with the mobile device is identified using cell site triangulation information.
23. The apparatus of claim 22 , wherein the location associated with the mobile device is identified using TDOA (time-difference-on-arrival) measurements.