Service discovery via mobile imaging systems and methods

1. A method of receiving content associated with media, comprising:

using a camera of a mobile device to acquire an image from media by taking a picture of the image using the camera, wherein the image comprises a particular design from at least a portion of an advertisement, wherein the advertisement further includes identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement;

transmitting the image to a remote computer;

receiving at the mobile device displayable content that was obtained using the image, and

displaying at least a portion of the content on a display of the mobile device, wherein the portion of the displayed content comprises a form of discount that may be provided at a merchant location to receive the discount; and

transmitting from the mobile device to a point of sale device at the merchant location the discount to permit the discount to be redeemed when making the purchase;

wherein using the mobile device to process the image to thereby produce the content comprises:

using an application residing on the mobile device to produce a link to the content; and

using the link to direct a browser on the mobile device to a server having the content.

2. The method of claim 1 , wherein using the mobile device to process the image to thereby produce the content comprises using an application residing on the mobile device to process the image to produce the content.

3. The method of claim 2 , wherein the software application comprises optical character recognition software.

4. The method of claim 2 , wherein the software application comprises pattern recognition software.

5. The method of claim 1 , using the mobile device to process the image to thereby produce the content comprises;

sending the image to a server; and

receiving output representative of the content from the server.

6. The method of claim 1 , wherein the media comprises print media selected from a group consisting of:

poster advertisement;

publication advertisement;

food label;

restaurant menu; and

business card.

7. The method of claim 1 , wherein the media comprises electronic media selected from a group consisting of:

television commercial;

electronic billboard;

television show; and

computer-generated display image.

8. The method of claim 1 , wherein the content comprises a selection from a group consisting of:

2-D bar code;

3-D bar code;

design;

picture;

URL;

ISBN; and

text.

9. A non-transitory computer-readable medium having computer-executable instructions thereon configured to:

configure a mobile device to capture an image˜wherein the image comprises a particular design from an advertisement having identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement;

process the image to produce content, wherein the content includes the discount that may be redeemed at a point of sale device to obtain a discount on a purchased item; and

display at least a portion of the content including the discount on the mobile device; and

transmit the discount to the point of sale device to obtain the discount;

wherein the computer-executable instructions are further configured to process the image to produce content by:

producing a link to the content; and

using the link to direct a browser on the mobile device to a server having the content.

10. The computer-readable medium of claim 9 , wherein the computer-executable instructions are further configured to process the image to produce content by;

sending the image to a server; and

receiving output representative of the content from the server.

11. A method of receiving content associated with media, comprising:

acquiring a software application programmed to configure a mobile device to acquire and process images˜including an image of a particular design of an advertisement;

enabling the mobile device to acquire the images;

acquiring an image from media, wherein the image comprises the particular design from the advertisement˜and wherein the advertisement includes identification information that identifies to the user that the purpose of the particular design is to permit the user to receive a discount for a subsequently ordered item associated with the advertisement;

using the software application to process the image into content;

displaying at least a portion of the content on a display associated with the mobile device, wherein the content comprises the discount on an item purchased from a merchant; and

transmitting at least a portion of the content to a point-of-sale device to thereby receive a benefit from the discount;

wherein using the mobile device to process the image to thereby produce the content comprises:

using an application residing on the mobile device to produce a link to the content; and

using the link to direct a browser on the mobile device to a server having the content.

12. The method of claim 11 , wherein acquiring an image from media comprises using a camera-enabled mobile phone to acquire an image of a portion of an advertisement.

13. The method of claim 11 , wherein the software application comprises optical character recognition software.

14. The method of claim 11 , wherein the software application comprises pattern recognition software.

15. The method of claim 11 , wherein the image is selected from a group consisting of:

2-D bar code;

3-D bar code;

design;

picture;

URL;

ISBN; and

text.