Presenting search engine results based on domain name related reputation
View Patent ↗Disclosed methods provide for presenting search engine results based on domain name related reputation data. The search engine may sort or order search engine results based on domain name related reputation data. In some cases links connected to low reputation domain names may be excluded from search engine results. Alternatively, the search engine may show reputation ratings next to the links in the search engine results. Thus, allowing the Internet user to determine whether to visit the link or not. The reputation data may be tracked on the domain name itself, URLs, domain name purchaser or registrant, or email addresses associated with the domain name. The reputation data may include various categories, such as email practices, website content, privacy policies and practices, fraudulent activities, domain name related complaints, overall reputation, etc. The reputation data may be digitally signed for authenticity. The reputation data may be stored in a digital certificate.
1. A method, comprising the steps of:
a) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains a domain name, wherein said rating is calculated, at least in part, based on a reputation data for a person associated with said domain name,
b) receiving a search query from an Inquirer,
c) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said person associated with said domain name, and
d) returning said search engine results to said Inquirer.
2. A method, comprising the steps of:
a) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains a domain name, wherein said rating is calculated, at least in part, based on a reputation data for an entity associated with said domain name,
b) receiving a search query from an Inquirer,
c) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said entity associated with said domain name, and
d) returning said search engine results to said Inquirer.
3. A method, comprising the steps of:
a) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains a domain name, wherein said rating is calculated, at least in part, based on a reputation data for an email address associated with said domain name,
b) receiving a search query from an Inquirer,
c) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said email address associated with said domain name, and
d) returning said search engine results to said Inquirer.
4. A method, comprising the steps of:
a) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains a domain name, wherein said rating is calculated, at least in part, based on an email practices associated with said domain name,
b) receiving a search query from an Inquirer,
c) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said email practices associated with said domain name, and
d) returning said search engine results to said Inquirer.
5. A method, comprising the steps of:
a) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains a domain name, wherein said rating is calculated, at least in part, based on a reputation data for a digital certificate associated with said domain name,
b) receiving a search query from an Inquirer,
c) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said digital certificate associated with said domain name, and
d) returning said search engine results to said Inquirer.
6. The method of claim 5 , wherein said digital certificate comprises an SSL certificate.
7. A method, comprising the steps of:
a) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains a domain name, wherein said rating is calculated, at least in part, based on a domain name related reputation data, wherein said domain name related reputation data is digitally signed for authenticity,
b) receiving a search query from an Inquirer,
c) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said domain name related reputation data digitally signed for authenticity, and
d) returning said search engine results to said Inquirer.
8. A method, comprising the steps of:
a) obtaining a reputation data for a domain name from a DNS record of said domain name,
b) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains said domain name, wherein said rating is calculated, at least in part, based on said reputation data for said domain name obtained from said DNS record of said domain name,
c) receiving a search query from an Inquirer,
d) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said domain name obtained from said DNS record of said domain name, and
e) returning said search engine results to said Inquirer.
9. A method, comprising the steps of:
a) obtaining a reputation data for a domain name from a WHOIS record of said domain name,
b) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains said domain name, wherein said rating is calculated, at least in part, based on said reputation data for said domain name obtained from said WHOIS record of said domain name,
c) receiving a search query from an Inquirer,
d) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said domain name obtained from said WHOIS record of said domain name, and
e) returning said search engine results to said Inquirer.
10. A method, comprising the steps of:
a) obtaining a reputation data for a domain name from a digital certificate issued for said domain name,
b) calculating a rating for a URL, wherein said URL represents a link to a resource on a computer network and said URL contains said domain name, wherein said rating is calculated, at least in part, based on said reputation data for said domain name obtained from said digital certificate issued for said domain name,
c) receiving a search query from an Inquirer,
d) forming a search engine results, wherein an inclusion of said URL into said search engine results or an order placement of said URL within said search engine results is a function of said rating for said URL calculated, at least in part, based on said reputation data for said domain name obtained from said digital certificate issued for said domain name, and
e) returning said search engine results to said Inquirer.