Method and system for providing subscription data

1. A method at a set top box comprising:

receiving subscription data at the set top box from a subscription data source, wherein the receiving of the subscription data is in accordance with a subscription to a syndicated feed, wherein the subscription data comprises syndication data, textual data, advertisement data, and combinations thereof;

providing from the set top box video content for presentation;

accessing keywords associated with the video content by accessing an electronic programming guide associated with the video content, by accessing closed captioning data associated with the video content, by accessing metadata associated with the video content, by accessing a watermark associated with the video content, by accessing image recognition data associated with the video content and by accessing an audio recognition output associated with the video content;

detecting a relationship between the keywords and the subscription data;

making a determination at the set top box whether the subscription data is contextually relevant to the video content responsive to detecting the relationship between the keywords and the subscription data;

providing from the set top box the subscription data for presentation in accordance with the determination;

generating a feed identification of the syndicated feed at the set top box, wherein the feed identification is provided in accordance with a combination of geographic information associated with or determined from a subscriber account, a viewing profile based on video content viewing habits, and demographic information of a subscriber associated with the set top box;

receiving a feed request at the set top box;

subscribing to the syndicated feed in accordance with the feed request;

presenting the feed identification of the syndicated feed from the set top box,

wherein the feed request is received in response to presenting the feed identification,

wherein the feed identification is presented in accordance with: the viewing profile based on the video content viewing habits detected at the set top box, a user profile, the demographic information of the subscriber, and the geographic information associated with the subscriber account, and

wherein the syndicated feed is at least one of an Really Simple Syndication feed, an Atom feed, or combinations thereof.

2. The method of claim 1 , wherein the receiving of the subscription data is in accordance with the viewing profile.

3. The method of claim 2 , comprising:

selecting the syndicated feed in accordance with the viewing profile of the subscriber of the set top box, the syndicated feed being capable of providing the subscription data.

4. The method of claim 2 , further comprising:

identifying previous video content provided for presentation; and

developing the viewing profile in accordance with identification of the previous video content.

5. The method of claim 1 , further comprising:

identifying the video content provided for presentation to a presentation device communicatively coupled to the set top box; wherein the determination of whether the subscription data is contextually relevant to the video content is in accordance with the identifying of the video content.

6. The method of claim 1 , further comprising:

identifying a content source of the video content,

wherein the determination whether the subscription data is contextually relevant to the video content in accordance with an identification of the content source.

7. The method of claim 1 , further comprising:

accessing the demographic information of the subscriber;

wherein the receiving of the subscription data is in accordance with the demographic information.

8. The method of claim 1 , wherein the receiving of the subscription data is in accordance with the geographic information of the subscriber.

9. The method of claim 1 , wherein the receiving of the subscription data is in accordance with the user profile.

10. The method of claim 1 , wherein the subscription data is provided for presentation in an overlapping portion of the video content.

11. The method of claim 1 , wherein the subscription data is provided through a multicast feed.

12. The method of claim 1 , wherein the video content is provided through a multicast feed.

13. A method at a set top box comprising:

receiving subscription data at the set to box from a subscription data source, wherein the receiving of the subscription data is in accordance with a subscription to a syndicated feed, wherein the subscription data comprises syndication data, textual data, advertisement data, and combinations thereof;

providing from the set top box video content for presentation;

accessing keywords associated with the video content by accessing an electronic programming guide associated with the video content, by accessing closed captioning data associated with the video content, by accessing metadata associated with the video content, by accessing a watermark associated with the video content, by accessing image recognition data associated with the video content and by accessing an audio recognition output associated with the video content;

detecting a relationship between the keywords and the subscription data;

making a determination at the set top box whether the subscription data is contextually relevant to the video content responsive to detecting the relationship between the keywords and the subscription data;

providing from the set top box the subscription data for presentation in accordance with the determination;

generating a feed identification of the syndicated feed at the set top box, wherein the feed identification is provided in accordance with a combination of geographic information associated with or determined from a subscriber account, a viewing profile based on video content viewing habits, and demographic information of a subscriber associated with the set top box;

receiving a feed request at the set top box;

subscribing to the syndicated feed in accordance with the feed request;

presenting the feed identification of the syndicated feed from the set top box,

wherein the feed request is received in response to presenting the feed identification,

wherein the feed identification is presented in accordance with: the viewing profile based on the video content viewing habits detected at the set top box, a user profile, the demographic information of the subscriber, and the geographic information associated with the subscriber account,

wherein the syndicated feed is at least one of an Really Simple Syndication feed, an Atom feed, or combinations thereof;

accessing the user profile associated with the set top box; and

presenting the subscription data at an additional device in accordance with the user profile.

14. The method of claim 13 , wherein the additional device includes at least one of a mobile telephone, a gaming device, a personal digital assistant, or combinations thereof.

15. A method at a set top box comprising:

receiving subscription data at the set to box from a subscription data source, wherein the receiving of the subscription data is in accordance with a subscription to a syndicated feed, wherein the subscription data comprises syndication data, textual data, advertisement data, and combinations thereof;

providing from the set top box video content for presentation;

accessing keywords associated with the video content by accessing an electronic programming guide associated with the video content, by accessing closed captioning data associated with the video content, by accessing metadata associated with the video content, by accessing a watermark associated with the video content, by accessing image recognition data associated with the video content and by accessing an audio recognition output associated with the video content;

detecting a relationship between the keywords and the subscription data;

making a determination at the set top box whether the subscription data is contextually relevant to the video content responsive to detecting the relationship between the keywords and the subscription data;

providing from the set top box the subscription data for presentation in accordance with the determination;

generating a feed identification of the syndicated feed at the set top box, wherein the feed identification is provided in accordance with a combination of geographic information associated with or determined from a subscriber account, a viewing profile based on video content viewing habits, and demographic information of a subscriber associated with the set top box;

receiving a feed request at the set top box;

subscribing to the syndicated feed in accordance with the feed request;

presenting the feed identification of the syndicated feed from the set top box, wherein the feed request is received in response to presenting the feed identification,

wherein the feed identification is presented in accordance with: the viewing profile based on the video content viewing habits detected at the set top box, a user profile, the demographic information of the subscriber, and the geographic information associated with the subscriber account,

wherein the syndicated feed is at least one of an Really Simple Syndication feed, an Atom feed, or combinations thereof;

altering billing information associated with the subscriber account in accordance with the providing of the subscription data.