IP Library Patent Application 11913189
Patent Application
App. No. 11/913,189

Package Assembly for Multi-Modality Sensation Chewing Gum Compositions

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Quick Facts
Patent No.
US None
App. No.
11/913,189
Abstract

A package assembly for a multi-layer center-filled chewing gum is disclosed. The package assembly supports individual gum pieces that have a center surrounded by a gum region. The gum region may include a gum base. Optionally, the individual gum pieces may be further coated with an external coating layer. Components of the individual gum pieces create a duality, such as a dual sensation perception, that are identified by indicia on the package.

Claims (40)

1 . A packaged gum product, comprising:

a plurality of individual pieces of gum, wherein each piece of gum includes:

a center-fill region;

a gum region surrounding said center-fill region, said gum region comprising a gum base;

optionally a third region surrounding at least a portion of said gum region, wherein one of said regions comprises at least one first sensate and at least a second of said regions comprises at least one second sensate which is distinct from said at least one first sensate; and

a package assembly that contains said plurality of individual pieces of gum, said package assembly having indicia placed on an outer surface, said indicia being indicative of said first sensate and said second sensate.

2 . The packaged gum product of claim 1 , wherein said center-fill region comprises said first sensate and said gum region comprises said second sensate.

3 . The packaged gum product of claim 1 , wherein said center-fill region comprises said first sensate and said third region comprises said second sensate.

4 . The packaged gum product of claim 1 , wherein said gum region comprises said first sensate and said third region comprises said second sensate.

5 . The packaged gum product of claim 1 , wherein said center-fill region comprises said first sensate, said gum region comprises said second sensate and said third region comprises a third sensate.

6 . The packaged gum product of claim 1 , wherein at least one of said sensates is encapsulated.

7 - 9 . (canceled)

10 . The packaged gum product of claim 1 , wherein said first sensate comprises a cooling agent and said second sensate comprises a warming agent.

11 . The packaged gum product of claim 1 , wherein said first sensate comprises a cooling agent and said second sensate comprises a tingling agent.

12 . The packaged gum product of claim 1 , wherein said first sensate comprises a warming agent and said second sensate comprises a tingling agent.

13 . The packaged gum product of claim 1 , wherein said center-fill region is selected from the group consisting of: liquid; gel; powder; solid; gas; and combinations thereof.

14 . The packaged gum product of claim 1 , wherein said third region comprises a coating.

15 - 28 . (canceled)

29 . A method of marketing a gum product to a consumer, comprising:

providing a plurality of individual pieces of gum, wherein each piece of gum includes:

a center-fill region;

a gum region surrounding the center-fill region, the gum region comprising a gum base;

optionally a third region surrounding at least a portion of the gum region,

wherein one of the regions comprises at least one first sensate and at least a second of the regions comprises at least one second sensate which is distinct from the at least one first sensate; and

providing a package assembly that contains said plurality of individual pieces of gum, said package assembly having indicia placed on an outer surface thereof to inform a consumer of said first sensate and said second sensate.

30 . The method of claim 29 , further comprising providing a web page, said web page including at least a portion of said indicia.

31 . The method of claim 29 , further comprising providing an advertisement including at least a portion of said indicia.

32 . The method of claim 29 , further comprising providing a display device configured to hold said package and including at least a portion of said indicia.

33 . The method of claim 29 , further comprising providing an audio message representative of said first sensate and said second sensate.

34 . The method of claim 29 , further comprising providing a visual image including at least a portion of said indicia.

35 . The method of claim 29 , further comprising preparing a commercial indicative of said gum product.

36 - 40 . (canceled)

41 . A packaged gum product, comprising:

a plurality of individual pieces of gum, wherein each piece of gum includes:

a center-fill region;

a gum region surrounding said center-fill region, said gum region comprising a gum base;

optionally a third region surrounding at least a portion of said gum region, wherein one of said regions comprises at least one first sensate and at least a second of said regions comprises at least one second sensate which is distinct from said at least one first sensate; and

a package assembly comprising a plurality of wrappers for each of the plurality of individual pieces of gum, at least one of the plurality of wrappers having indicia being indicative of said first sensate and said second sensate.

42 - 43 . (canceled)

44 . The packaged gum product of claim 1 , wherein said package assembly comprises an overwrap portion that contains said plurality of individual pieces of gum, said overwrap portion comprising said indicia being indicative of said first sensate and said second sensate.

Assignments (4)
CHANGE OF NAME Recorded Feb 3, 2014
From: KRAFT FOODS GLOBAL BRANDS LLC
To: INTERCONTINENTAL GREAT BRANDS LLC
Reel/Frame 032152/0215 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 28, 2011
From: KRAFT FOODS GLOBAL, INC.
To: KRAFT FOODS GLOBAL BRANDS LLC
Reel/Frame 026034/0923 →
MERGER Recorded Feb 23, 2011
From: CADBURY ADAMS USA LLC
To: KRAFT FOODS GLOBAL, INC.
Reel/Frame 025833/0596 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 3, 2008
From: JANI, BHARAT; KABSE, KISHOR; BOGHANI, NAVROZ; GEBRESELASSIE, PETROS; GRANT, R. STEVE; KIEFER, JESSE; KUNCEWITCH, THOMAS; KRAMER, COLLEEN; ROBINSON, MARY K.; SCHMITZ, KRISTEN; ALLISON, SCOTT
To: CADBURY ADAMS USA LLC
Reel/Frame 021044/0265 →