Granted Patent B2

US 9,129,032 · App. 11/923,485 · Granted Sep 8, 2015

Abstract

Claims (26)

1. A method of recording web browser click event data, comprising:

providing a data collection agent (DCA) that records web browser click events across a plurality of web sites;

receiving the web browser click events from the DCA, as a click-stream, at a data collection server (DCS);

processing the click-stream to generate a web browser usage pattern;

identifying communications to present to the user, wherein a content of each communication is based on a result of processing the click-stream;

identifying a frequency of communication, based on a presentation parameter, wherein the presentation parameter is controllable by the user; and

transmitting the communications to the user at the identified frequency, wherein when the web browser usage pattern is generated, a new visual media segment is generated based at least in part on the web browser usage pattern, the new visual media segment requesting a further user action disposed entirely within the visual media segment.

2. The method of claim 1 , further comprising creating a time series ordered list of web browser click events for an individual user.

3. The method of claim 1 , further comprising tracking a sequence of events for an individual user.

4. The method of claim 1 , further comprising removing personal information from web browser click events, wherein removing user personal information comprises replacing personal information in the web browser click events with a plurality of characters.

5. The method of claim 1 , wherein the processing generates a competitive comparison of web site viewing trends.

6. The method of claim 1 , wherein processing comprises ordering the web browser click events into categories of collected events.

7. The method of claim 1 , wherein processing comprises:

determining which of the web browser click events are pertinent and which are non-pertinent; and

discarding the non-pertinent web browser click events.

8. The method of claim 1 , further comprising synchronizing the recording of web browser click events at the DCA by obtaining a time stamp from the DCS.

9. The method of claim 1 , wherein the presentation parameter forms the basis for an additional feature of the communication to be presented to the user.

10. The method of claim 9 , wherein the additional feature includes a size of the communication.

11. The method of claim 9 , wherein the additional feature includes a location of the communication.

12. The method of claim 9 , wherein the additional feature includes a color of the communication.

13. The method of claim 9 , wherein the additional feature includes a sound of the communication.

14. The method of claim 9 , wherein the additional feature includes an appearance of the communication.

15. The method of claim 9 , wherein the additional feature includes an indication of who is sending, responsible for, or associated with the communication.

16. The method of claim 9 , wherein the additional feature includes a movement of the communication.

17. The method of claim 9 , wherein the additional feature includes an action that can be executed by the user in the communication.

18. The method of claim 9 , wherein the additional feature includes a visual effect of the communication.

Assignments (11)