Granted Patent B2

US 8,195,133 · App. 11/929,308 · Granted Jun 5, 2012

Abstract

Claims (7)

1. A system for targeted delivery of advertising on a plurality of mobile communication facilities, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

receiving a navigation request from a mobile communication facility, wherein the navigation request comprises an action by a user with the mobile communication facility, wherein the action is a user selection of a first advertisement displayed on the mobile communication facility;

receiving an indicator input, wherein the indicator input comprises data corresponding to (a) a geographical location in which the user is situated and (b) queries or accesses to content associated with a plurality of other mobile communication facilities within the geographical location, wherein the queries are substantially related to each other or accesses to content are substantially related to each other, wherein the substantially related queries or substantially related accesses to content have been increasing in frequency prior to receipt of the navigation request;

dynamically creating a content second advertisement configured to be displayed on the mobile communication facility, wherein the second advertisement is based at least in part on the navigation request, the indicator input, and a rendering capability of the mobile communication facility determined by a make and a model thereof; and

transmitting the dynamically created content second advertisement to the mobile communication facility for display thereon.

2. The system of claim 1 , wherein the indicator input further comprises data provided by a wireless provider.

3. The system of claim 2 , wherein the data is a transaction history associated with the user.

Assignments (9)