Backlight assembly removing dark areas and display device provided with the same

1. A display device comprising:

a panel unit to display an image; and

a backlight assembly to supply light to the panel unit,

wherein the backlight assembly comprises a light source to emit the light and a light guiding plate which receives and guides the light emitted from the light source, and

wherein a light diffusing area is formed in a light incident portion of the light guiding plate, and the light diffusing area comprises a diffusing agent and a serration portion positioned opposite to the light source.

2. The display device of claim 1 , wherein a content of the diffusing agent in the light guiding plate is in the range from about 0.01 wt % to about 10.00 wt %.

3. The display device of claim 1 , wherein the diffusing agent comprises at least one of polycarbonate or acrylic resin.

4. The display device of claim 1 , wherein:

the light guiding plate includes a light guiding area to guide the light; and

the light guiding area is formed adjacent to the light diffusing area in a traveling direction of the light, wherein the light guiding area begins at the inner portion of the light guiding plate where the light diffusing area ends.

5. The display device of claim 4 , wherein the light guiding area comprises polymer resin or glass.

6. The display device of claim 1 , wherein a plurality of concave portions and a plurality of protruded portions are continuously formed in the light incident surface of the light guiding plate.

7. The backlight assembly of claim 6 , wherein the plurality of concave portions and the plurality of protruded portions are positioned opposite to the light source.

8. The display device of claim 1 , wherein the light source is a light emitting diode.

9. The display device of claim 1 , wherein the light source is a linear light source formed by arranging in parallel a plurality of light emitting diodes along a light incident surface of the light guiding plate.

10. The display device of claim 1 , wherein the panel unit is a liquid crystal display panel.

11. The display device of claim 1 , wherein the display device is used in a mobile phone.

12. The display device of claim 1 , wherein the light diffusing area comprises a matrix including polymer resin or glass and the diffusing agent mixed in the matrix to diffuse incident light, and the light diffusing area extends from an edge of the light guiding plate to end at an inner portion of the light guiding plate.