System and method for selecting and delivering ADS based on cross-platform activity
View Patent ↗A cross-platform advertising system utilizes viewing data, browsing data, and telephone call data to establish subscriber account profile and, optionally, user profiles for users at the subscriber account. An ad selection processor selects ads based on subscriber account profile and, optionally, the user profile. An ad delivery processor delivers the selected ads to a device associated with the subscriber account.
1. A cross-platform advertisement delivery system comprising:
a correlation processor, wherein the correlation processor is configured with software executable instructions to cause the correlation processor to perform operations comprising:
receiving content data, wherein the content data is indicative of content received by one or more devices associated with a subscriber account;
processing the content data to determine one or more interest factors, wherein an interest factor is a measure of a level of interest in a subject of interest relative to all other subjects of interest;
processing the content data to determine an interest velocity factor for each of the subjects of interest, wherein the interest velocity factor is a measure of a rate of change of interest in the subject of interest at a point in time; and
an advertisement selection processor, wherein the advertisement selection processor is configured with software executable instructions to cause the advertisement selection processor to perform operations comprising:
selecting an ad for delivery to at least one of the one or more devices associated with the subscriber account, wherein the selection is made using the interest factor; and
selecting a different ad for delivery to the at least one of the one or more devices associated with the subscriber account when the velocity factor exceeds a threshold value.
2. The system of claim 1 , wherein the advertisement is delivered as video content or as non-video content.
3. The system of claim 1 ,
wherein the content data comprises at least one of first data and second data;
wherein the first data comprises information indicative of video content received by a video termination device via a video network segment, wherein the video termination device is associated with a subscriber account; and
wherein the second data comprises information indicative of non-video content received by one or more other devices connected to a data network segment via a data interface device and wherein the one or more other devices are associated with the subscriber account.
4. The system of claim 3 , wherein the first data is selected from the group consisting of a MAC address or other unique identifier associated with a video termination device, a length of time a segment of video content was displayed, a measure indicative of whether the video content segment was watched to completion, a video content segment content type, a video content segment content classifier, an intended audience classifier, a measure indicative of a number of times the same video content segment was displayed on a video termination device over a period of time, a video content segment title, a video content segment metadata, and a measure indicative of whether a trick play was used during the video content segment viewing.
5. The system of claim 4 , wherein a video content segment content type is selected from the group consisting of an advertisement, a drama, documentary, a comedy, a news program, a gaming program, a sports program, or a viewable overlay.
6. The system of claim 4 , wherein the video content segment content classifier is selected from the group consisting of romance, mystery, true-crime, nature, baseball, football, basketball, soccer, boxing, horseracing, NASCAR, and cricket.
7. The system of claim 4 , wherein the intended audience classifier is selected from the group consisting of children, family, and adult.
8. The system of claim 4 , wherein the video content segment metadata is selected from the group consisting of actors, themes, and plots.
9. The system of claim 3 , wherein the advertisement selection processor further comprises instructions for selecting a targeted device from the one or more other devices associated with the subscriber account to receive the advertisement and wherein the advertisement delivery processor further comprises instructions for delivering the advertisement in a format compatible with the targeted device.
10. The system of claim 3 , wherein one or more other devices are computing devices that are connected to the data network segment via the data interface device, wherein the second data comprises information indicative of downloaded web pages received by a computing device, and wherein the information indicative of downloaded web pages received by the computing device is selected from the group consisting of a unique identifier associated with the network interface device, a unique identifier associated with a computing device connected to the data interface device, a URL of a website where a downloaded web page is located, a URL of web pages on a website visited by the subscriber, a measure indicative of a website content type, and a web page content classifier indicative of a type of goods viewed.
11. The system of claim 10 , wherein the measure indicative of a website content type is selected from the group consisting of a webstore, an information provider, and a search engine.
12. The system of claim 11 , wherein the web page classifier is selected from the group consisting of a type of goods viewed, a type of information provided on the webpage, and a search term entered into a search engine.
13. The system of claim 3 , wherein the one or more other devices are telephone devices that are connected to the data network segment via the data interface device, wherein the second data comprises information indicative of telephone calling data received by a telephone device, and wherein the information indicative of telephone calling data received by the telephone device is selected from the group consisting of a telephone number of a calling party, a telephone number of a called party, a business classifier indicative of the telephone number of a called party, a number of times a telephone number of a called party was called, a geographic region of a called party, and profile information of a called party.
14. The system of claim 13 , wherein the business classifier is selected from the group consisting of a food service, an insurance provider, a car dealership, a garden supply company, a hardware store, and an electronics store.
15. The system of claim 3 , wherein the video termination device is selected from the group consisting of a standalone set top box (STB) and an STB incorporated into a cable-ready television.
16. A method for delivering advertisements in a multi-platform network comprising:
receiving at a correlation processor content data, wherein the content data is indicative of content received by one or more devices associated with a subscriber account;
processing, using the correlation processor, the content data to determine one or more interest factors, wherein an interest factor is a measure of a level of interest in a subject of interest relative to all other subjects of interest;
processing, using the correlation processor, the content data to determine an interest velocity factor for each of the subjects of interest, wherein the interest velocity factor is a measure of a rate of change of interest in the subject of interest at a point in time;
selecting, using the advertisement selection processor, an ad for delivery to at least one of the one or more devices associated with the subscriber account, wherein the selection is made using the interest factor; and
selecting, using the advertisement selection processor, a different ad for delivery to the at least one of the one or more devices associated with the subscriber account when the velocity factor exceeds a threshold value.
17. The method of claim 16 , wherein the advertisement is delivered as video content or as non-video content.
18. The method of claim 16 ,
wherein the content data comprises at least one of first data and second data;
wherein the first data comprises information indicative of video content received by a video termination device via a video network segment, wherein the video termination device is associated with a subscriber account; and
wherein the second data comprises information indicative of non-video content received by one or more other devices connected to a data network segment via a data interface device and wherein the one or more other devices are associated with the subscriber account.
19. The method of claim 18 , wherein the first data is selected from the group consisting of a MAC address or other unique identifier associated with a video termination device, a length of time a segment of video content was displayed, a measure indicative of whether the video content segment was watched to completion, a video content segment content type, a video content segment content classifier, an intended audience classifier, a measure indicative of a number of times the same video content segment was displayed on a video termination device over a period of time, a video content segment title, a video content segment metadata, and a measure indicative of whether a trick play was used during the video content segment viewing.
20. The method of claim 18 , wherein a video content segment content type is selected from the group consisting of an advertisement, a drama, documentary, a comedy, a news program, a gaming program, a sports program, or a viewable overlay.
21. The method of claim 18 , wherein the video content segment content classifier is selected from the group consisting of romance, mystery, true-crime, nature, baseball, football, basketball, soccer, boxing, horseracing, NASCAR, and cricket.
22. The method of claim 18 , wherein the intended audience classifier is selected from the group consisting of children, family, and adult.
23. The method of claim 18 , wherein the video content segment metadata is selected from the group consisting of actors, themes, and plots.
24. The method of claim 18 , further comprising:
selecting a targeted device from the one or more other devices associated with the subscriber account to receive the advertisement using the selection server; and
delivering the advertisement in a format compatible with the targeted device using the advertisement delivery server.
25. The method of claim 18 , wherein one or more other devices are computing devices that are connected to the data network segment via the data interface device, wherein the second data comprises information indicative of downloaded web pages received by a computing device, and wherein the information indicative of downloaded web pages received by the computing device is selected from the group consisting of a unique identifier associated with the network interface device, a unique identifier associated with a computing device connected to the data interface device, a URL of a website where a downloaded web page is located, a URL of web pages on a website visited by the subscriber, a measure indicative of a website content type, and a web page content classifier indicative of a type of goods viewed.
26. The method of claim 25 , wherein the measure indicative of a website content type is selected from the group consisting of a webstore, an information provider, and a search engine.
27. The method of claim 26 , wherein the web page classifier is selected from the group consisting of a type of goods viewed, a type of information provided on the webpage, and a search term entered into a search engine.
28. The method of claim 18 , wherein the one or more other devices are telephone devices that are connected to the data network segment via the data interface device, wherein the second data comprises information indicative of telephone calling data received by a telephone device selected from the group consisting of a telephone number of a calling party, a telephone number of a called party, a business classifier indicative of the telephone number of a called party, a number of times a telephone number of a called party was called, a geographic region of a called party, and profile information of a called party.
29. The method of claim 28 , wherein the business classifier is selected from the group consisting of a food service, an insurance provider, a car dealership, a garden supply company, a hardware store, and an electronics store.
30. The method of claim 18 , wherein the video termination device is selected from the group consisting of a standalone set top box (STB) and an STB incorporated into a cable-ready television, and a personal computer.
31. A cross-platform advertisement delivery system comprising:
a correlation processor, wherein the correlation processor is configured with software executable instructions to cause the correlation processor to perform operations comprising:
receiving first data, wherein the first data comprises information indicative of video content received by a video termination device via a video network segment, wherein the video termination device is associated with a subscriber account;
receiving second data, wherein the second data comprises information indicative of non-video content received by one or more other devices connected to a data network segment via a data interface device and wherein the one or more other devices are associated with the subscriber account;
processing the first data and the second data to determine one or more interest factors, wherein an interest factor is a measure of a level of interest in a subject of interest relative to all other subjects of interest; and
processing the first data and the second data to determine an interest velocity factor for each of the subjects of interest, wherein the interest velocity factor is a measure of a rate of change of interest in the subject of interest at a point in time; and
an advertisement selection processor, wherein the advertisement selection processor is configured with software executable instructions to cause the advertisement selection processor to perform operations comprising:
selecting an advertisement, wherein the selection is made using the interest factor; and
selecting a different advertisement when the velocity factor exceeds a threshold value; and
an advertisement delivery processor, wherein the advertisement delivery processor is configured with software executable instructions to cause the advertisement delivery processor to perform operations comprising delivering the selected advertisement or the different advertisement to the subscriber as video content or as non-video content to at least one of the one or more other devices connected to the data network segment.
32. The system of claim 1 , wherein the instruction for processing the content data to determine one or more interest factors comprises determining an interest factor in a subject of interest when the subject of interest is indicated in the content data from at least two of the one or more devices.
33. The method of claim 16 , wherein processing the content data to determine one or more interest factors comprises determining an interest factor in a subject of interest when the subject of interest is indicated in the content data from at least two of the one or more devices.