Customized mobile applications for special interest groups

1. A method for customizing a non-browser based mobile application running on a mobile communication device of a user, the method comprising:

sending a request from the non-browser based mobile application to login to a special interest group (SIG), the request received at a management server;

sending a request from the non-browser based mobile application to the management server for customized information associated with the (SIG) for display within a specific non-browser based mobile application generated screen after login;

receiving customized information associated with the (SIG) from the management server after login for display within the specific non-browser based mobile application generated screen; and

displaying the customized information associated with the (SIG) within the specific non-browser based mobile application generated screen;

wherein the non-browser based mobile application generated screen includes one or more of a logo, advertisement, coupon, alert, notification, or map that is customizable based on an affiliation of the user to the special interest group (SIG).

2. The method of claim 1 , wherein the special interest group (SIG) is one of a university, corporation, military, government, sports team, bank, credit

union or alumni association.

3. The method of claim 1 , wherein the application generated screen of the mobile application is customizable by a plurality of different special interest groups (SIGs).

4. The method of claim 3 , wherein the application generated screen of the mobile application—has default screens, controls, or logos that are customizable based on an affiliation of the user to the plurality of different special interest groups (SIGs).

5. The method of claim 1 , wherein the customized information only customizes content that is being displayed through execution of the mobile application.

6. The method of claim 1 , wherein the customized information customizes one or more modules that are presented to users through the mobile application.

7. The method of claim 6 , wherein the one or more modules are selected from the group consisting of:

a money management module that permits a user to access account information from a financial institution,

a location based information module that permits a user to find points of interest (POI) and directions,

a rewards module that permits a user to keep track of reward or loyalty cards,

a ticket module that permits a user to purchase a ticket for an event, and

an options module that permits a user to change the look-and-feel of the mobile application executing on the mobile communication device.

8. The method of claim 1 , further comprising receiving customized information from the SIG at the management server.

9. The method of claim 1 , wherein the request is triggered by user input at the mobile communication device.

10. The method of claim 1 , wherein the request is triggered automatically based on the location of the user and the mobile communication device interacting with one of a smart poster, kiosk or other contactless device.

11. The method of claim 1 , further wherein the SIG allows for a execution of a mobile device payment transaction selected from the group consisting of contactless payment, ticketing, Internet commerce, storage of banking information, storage of payment information and other digital artifacts, and accessing banking services.

12. A system for customizing a non-browser based mobile application running on a mobile communication device of a user, the system comprising:

a mobile communication device associated with a user, the mobile communication device executing the non-browser based mobile application having a non-browser based application generated screen and

sends a request from the non-browser based mobile application to login to a special interest group (SIG);

sends a request after login from the non-browser based mobile application to management server for display of customized information associated with the (SIG) within a specific non-browser based mobile application generated screen;

receives customized information associated with the (SIG) from the management server for display within a specific non-browser based mobile application generated screen associated with the (SIG) and

displays customized information associated with the (SIG) within the specific non-browser based mobile application generated screen;

wherein the non-browser based mobile application generated screen includes one or more of a logo, advertisement, coupon, alert, notification, or map that is customizable based on an affiliation of the user to the special interest group (SIG).

13. The system of claim 12 , wherein the special interest group (SIG) is one of a university, corporation, military, government, sports team, bank, credit

union, or alumni association.

14. The system of claim 12 , wherein the customized information sent by the management server may customize the application generated screen of the mobile application in accordance with a plurality of different special interest groups.

15. The system of claim 14 , wherein the application generated screen includes default screens, controls, or logos that may be customized by the customized information sent by the management server, the customization-based on an affiliation of the user to the plurality of different special interest groups.

16. The system of claim 12 , wherein the customized information sent by the management server customizes the application generated screen of the mobile application by updating only content that is being displayed through execution of the mobile application.

17. The system of claim 12 , wherein the mobile communication device is one of a cellular phone or a wireless personal digital assistant (PDA).

18. A method for customizing a mobile communication device, the method comprising:

delivering customized advertising information from an advertising engine executing at a server for display within a specific non-browser based application generated screen of the mobile application running on the mobile communication device, the customized advertising information based on an affiliation of a user associated with the mobile communication device and a special interest group (SIG);

delivering coupons from the advertising engine executing at the server for display within a specific non-browser based application generated screen of the mobile application running on the mobile communication device, the customized advertising information based on the affiliation of the user with the special interest group;

delivering notifications for display within a specific non-browser based application generated screen of the mobile application running on the mobile communication device, wherein the notifications are processed by an application executing at the mobile communication device, the notifications based on the affiliation of the user with the special interest group; and

delivering location based information for display within a specific non-browser based application generated screen of the mobile application running on the mobile communication device, wherein the location based information concerns the affiliation of the user with the special interest group;

wherein the non-browser based mobile application generated screen includes one or more of a logo, advertisement, coupon, alert, notification, or map that is customizable based on an affiliation of the user to the special interest group (SIG).

19. The method of claim 18 , wherein the customized advertising information includes a logo of the special interest group.

20. The method of claim 18 , wherein the location based information includes a map.

21. The method of claim 18 , wherein the advertising engine processes targeting parameters that correspond to one or more advertising criteria to deliver the customized advertising information.

22. The method of claim 21 , wherein the targeting parameters are selected from the group consisting of age, gender, location, proximity to a retailer, a virtual shopping list, and payment history.

23. The method of claim 18 , wherein the coupons correspond to a URL that may be queried by a mobile communication device.

24. The method of claim 18 , wherein the customized advertising information correspond to a URL that may be queried by a mobile communication device.

25. The method of claim 18 , wherein the notifications correspond to a target delivery criteria.

26. The method of claim 25 , wherein the target delivery criteria correspond to a delivery mode.

27. The method of claim 25 , wherein the target delivery criteria correspond to a delivery window.