EMBEDDED VIDEO DEMO MODE FOR TELEVISION
Process and methods for effectively displaying product features in a point of purchase environment to draw the attention of the consumer to the manufacturer's television. In one embodiment, the un-used capacity of the television memory devices are used to store and run an embedded video demo. The embedded video demo can be accessed through the television's menu structure, via a dedicated button on the remote control device, or can be set to run periodically after a predetermine time period. When the embedded video is set to play continuously or periodically, the television's on-screen-display controller blocks the display on the screen of a primary video corresponding to a program signal being input to the television, which in many instances will be a common program signal broadcast to all of the televisions on display in a consumer electronics store or department.
1 . A control and image display system for a television comprising
a screen,
a projection/image display system coupled to the screen,
an on-screen-display (OSD) controller coupled to the display system and the screen,
a video input coupled to the OSD, and
a central processing unit (CPU) coupled to the OSD controller, the CPU comprising non-volatile memory upon which content is stored along with a software program, the software program includes a set of instructions for instructing the OSD controller to display the stored content on the screen and block the display of video input through the video input.
2 . The system of claim 1 wherein the content is in the form of one or more still images.
3 . The system of claim 1 wherein the content is in the form of a video clip.
4 . The system of claim 1 wherein the software program further comprises instructions for activating or deactivating the display of the content on the screen.
5 . The system of claim 1 wherein the software program further comprises instructions for selecting and controlling a plurality of display modes corresponding to the frequency of display of the content.
6 . The system of claim 1 wherein the software program further comprises instructions for controlling the display of the content at predetermined intervals.
7 . The system of claim 1 wherein the software program further comprises instructions for controlling the display of the content at random intervals.
8 . A process for displaying content on a screen of a television in a point of purchase environment comprising the steps of
blocking the display on a screen of a television of a video program being input into the television from an external source, and
displaying on the screen content embedded in memory in the television.
9 . The process of claim 8 wherein the content is in the form of one or more still images.
10 . The process of claim 8 wherein the content is in the form of a video clip.
11 . The process of claim 8 further comprising the step of activating the display of the content on the screen.
12 . The process of claim 11 further comprising the step of deactivating the display of the content on the screen.
13 . The process of claim 8 further comprising the step of selecting and controlling a plurality of display modes corresponding to the frequency of display of the content.
14 . The process of claim 8 further comprising the step of displaying the content at predetermined intervals.
15 . The process of claim 8 further comprising the step of displaying the content at random intervals.