On-us cash withdrawal at a point-of-sale

1. A method for providing an on-us cash withdrawal service, the method comprising:

requesting an on-us cash withdrawal transaction at a merchant terminal, the on-us cash withdrawal transaction being facilitated using an association-branded financial card on which is stored a proprietary account number and an association account number;

in response to the request for the on-us cash withdrawal transaction, electronically reading the proprietary account number from the association-branded financial card instead of the association account number;

receiving a cash withdrawal amount;

electronically transmitting the proprietary account number and the cash withdrawal amount to a computer system comprising an issuer switch;

the issuer switch translating the proprietary account number to the association account number associated with the association-branded financial card;

electronically submitting an authorization request to an issuing host, the authorization request including the association account number and the cash withdrawal amount; and

authorizing the cash withdrawal amount for the association account number.

2. The method of claim 1 , further comprising providing cash to the cardholder based on the cash withdrawal amount.

3. The method of claim 2 , further comprising charging a transaction fee.

4. A method for providing an on-us cash withdrawal service, the method comprising:

issuing an association-branded financial card to a cardholder, the association-branded financial card comprising an association account number corresponding to a credit card association and a proprietary account number corresponding to an issuer of the association-branded financial card;

at a merchant terminal, initiating an on-us cash withdrawal service by electronically reading the proprietary account number from the association-branded financial card rather than the association account number and receiving a cash withdrawal amount;

electronically providing the proprietary account number and the cash withdrawal amount to a computer system comprising a switch associated with the issuer;

at the switch, determining the association account number based on the proprietary account number; and

authorizing the cash withdrawal amount by electronically submitting an authorization request to a issuing host, the authorization request including the association account number and the cash withdrawal amount.

5. A method for providing an on-us cash withdrawal service, the method comprising:

issuing an association-branded private label financial services card to a customer, the financial services card comprising a magnetic strip on which an association account number is stored on a first track and on which a proprietary account number associated with a card issuer is stored on a second track; and

configuring a merchant terminal to read the second track and not read the first track in response to a request for a cash withdrawal amount and submit the proprietary account number to a switch for authorization.

6. The method of claim 5 , further comprising determining the association account number, at the switch, based on the proprietary account number.

7. The method of claim 6 , further comprising authorizing the cash withdrawal amount using the association account without accessing an association network.

8. The method of claim 7 , wherein the authorizing the cash withdrawal amount comprises submitting an authorization request to a host associated with the card issuer.

9. The method of claim 8 , further comprising:

notifying the merchant terminal that the cash withdrawal amount has been authorized; and

providing cash to the customer.

10. The method of claim 9 , wherein the providing cash to the customer comprises charging a transaction fee.

11. A system for providing an on-us cash withdrawal service, the system comprising:

a merchant terminal for reading a cardholder's financial card, the financial card comprising a magnetic strip on which an association account number is stored on a first track and on which a proprietary account number associated with a card issuer is stored on a second track; and

logic associated with the merchant terminal for capturing the proprietary account number instead of the association account number in response to a request for an on-us cash withdrawal.

12. The system of claim 11 , further comprising a switch for receiving the proprietary account number, the switch configured to determine the association account number based on the proprietary account number.

13. The system of claim 12 , further comprising an issuer host for authorizing the on-us cash withdrawal based on the association account number.