System and process for generating a user model for use in providing personalized advertisements to retail customers
A process for generating a user model to be used in providing personalized advertisements to a specific user includes the steps of collecting user-specific data while the specific user is interacting with any of a plurality of retailers. The process further includes generating a user model for the specific user utilizing the user-specific data and using the model to generate a personalized advertisement for presentation to the user. An arrangement for generating a user model to be used in providing personalized advertisements to a specific user includes memory for storing user-specific data collected from user interactions with any of a plurality of retailers and a controller that generates a user model for the specific user utilizing the user-specific data and uses the model to generate a personalized advertisement for presentation to one of the users for which user-specific data has been collected.
1 . A process for generating a user model to be used in providing personalized advertisements to a specific user comprising the steps of:
collecting user-specific data while the specific user is interacting with any of a plurality of retailers;
generating a user model for the specific user utilizing the user-specific data; and
using the model to generate a personalized advertisement for presentation to the user for which user-specific data has been collected.
2 . The process of claim 1 further comprising the steps of collecting user-specific data from one or more third party data providers.
3 . The process of claim 1 wherein user-specific data includes user identification data.
4 . The process of claim 1 wherein user-specific data includes user demographic data.
5 . The process of claim 1 wherein user-specific data includes activity data regarding purchases, product views, and searches for a specific user.
6 . The process of claim 5 wherein the user-specific data further incorporates the product attributes of the associated products.
7 . The process of claim 1 wherein user-specific data includes activity data regarding user lists for a specific user.
8 . The process of claim 1 further comprising the step of providing the personalized advertisement to the one or more of the users via an electronic format.
9 . The process of claim 8 wherein the electronic format is displayed on a webpage.
10 . The process of claim 8 wherein the electronic format is not associated with the specific retailer with which the user was interacting.
11 . The process of claim 1 wherein the steps of collecting data occur as part of an online process.
12 . The process of claim 1 wherein the step of generating a personalized electronic advertisement occurs in real time.
13 . The process of claim 1 wherein generating a personalized advertisement includes using a weighted scoring system identifying correlations using the user model.
14 . The process of claim 1 wherein the personalized advertisement is a non-competitive personalized advertisement.
15 . An arrangement for generating a user model to be used in providing personalized advertisements to a specific user comprising:
memory for storing user-specific data collected from user interactions with any of a plurality of retailers; and
a controller that generates a user model for the specific user utilizing the user-specific data and uses the model to generate a personalized advertisement for presentation to one of the users for which user-specific data has been collected.
16 . The arrangement of claim 15 wherein the controller presents the personalized advertisement to the user via an electronic format.
17 . The arrangement of claim 15 wherein the personalized advertisement is a non-competitive personalized advertisement.
18 . A computer-readable medium having computer-executable instructions for selecting personalized non-competitive electronic advertising from a plurality of competitive and non-competitive advertisements, the computer-executable instructions causing the arrangement to perform the steps of:
collecting user-specific data while the specific user is interacting with any of a plurality of retailers;
generating a user model for the specific user utilizing the user-specific data; and
using the model to generate a personalized advertisement for presentation to the user for which user-specific data has been collected.
19 . The computer-readable medium of claim 18 wherein the controller presents the personalized advertisement to the user via an electronic format.
20 . The computer-readable medium of claim 18 wherein the personalized advertisement is a non-competitive personalized advertisement.