MOBILE ADVERTISEMENT FILTERING

1 . A method of filtering mobile ads, comprising:

sensing an editorial event from an advertiser user interface, wherein the editorial event comprises an advertiser creating or editing a mobile advertisement listing;

enabling submission of the mobile listing with a plurality of channel and carrier attributes;

automatically checking the mobile listing with at least one mobile carrier-specific automatic check service in response to the sensed editorial event;

determining whether the advertisement listing is flagged for manual review; and

sending the mobile listing to a mobile publisher for publishing in response to a determination that the mobile listing is not flagged for manual review.

2 . The method of claim 1 , wherein the editorial event comprises one or more of the advertiser: submitting or modifying keyword-level uniform resource locator (URL) overrides; adding a keyword; and creating or editing an advertisement associated with the mobile listing.

3 . The method of claim 1 , further comprising:

routing the mobile listing to a mobile editor for manual review in response to a determination that the mobile listing is flagged for manual review;

determining if the mobile editor approves the mobile listing based on mobile carrier-specific criteria; and

sending the mobile listing, or an update thereto, to the mobile publisher for publishing in response to an approval of the mobile listing by the mobile editor.

4 . The method of claim 3 , further comprising:

enabling the mobile editor to select a rolled-up review option to review the mobile listing according to a plurality of available carriers.

5 . The method of claim 3 , further comprising:

enabling the mobile editor to review the mobile listing by reviewing an aspect of the mobile listing selected from the group consisting of terms, creatives, a uniform resource locator (URL), and a relationship.

6 . The method of claim 5 , wherein the manual review is mobile carrier-specific, the method further comprising:

enabling the mobile editor to assign a carrier-specific editorial status; and

communicating the carrier-specific editorial status to the advertiser through the user interface or via an e-mail.

7 . The method of claim 5 , further comprising:

enabling selection by the mobile editor of a carrier-specific reject reason in response to a disapproval of the mobile listing by the mobile editor; and

communicating the carrier-specific reject reason to the advertiser through the user interface.

8 . The method of claim 7 , further comprising:

removing the mobile listing from an ad server in response to the disapproval of the mobile listing by the mobile editor or by the at least one automatic check service.

9 . The method of claim 8 , wherein the at least one automatic check is selected from the group consisting of a format check, a risk terms check, and a market-specific terms list check.

10 . The method of claim 9 , wherein the format check is executed with comparison to a carrier-specific format dataset, including a field length specific to each carrier.

11 . The method of claim 9 , wherein the risk terms check is executed with comparison to a carrier-specific risk dataset of terms or creatives selected from the group consisting of adult, gambling, blocked, suspect, trademarks, and prescription drugs subject matter.

12 . The method of claim 9 , wherein the market-specific terms list check is executed with comparison to a carrier-specific dataset that is also specific to a geographic market.

13 . The method of claim 8 , further comprising:

enabling the removed mobile listing to be resubmitted; and

executing persistent check services (PCS) to identify a mobile listing that has been resubmitted in addition to the carrier-specific reject reason.

14 . A system for filtering mobile ads, comprising:

a memory to store instructions, a mobile carrier data and an advertisement data;

a user interface operatively connected to the memory to communicate with advertisers that use a mobile device or a web-based computer; and

a processor operatively connected to the memory and the user interface to execute the instructions, wherein the processor senses an editorial event comprising an advertiser creating or editing a mobile advertisement listing through the user interface;

wherein in response to the sensed editorial event, the processor:

enables submission of the mobile listing with a plurality of channel and carrier attributes;

automatically checks the mobile listing with at least one mobile carrier-specific automatic check service;

flags an advertisement for manual review if the automatic check of the mobile listing indicates that content or format of the mobile listing matches that of a carrier-specific dataset of the at least one automatic check service; and

sends the mobile listing to a mobile publisher for publishing if the mobile listing is not flagged for manual review.

15 . The system of claim 14 , wherein the editorial event comprises one or more of the advertiser: submitting or modifying keyword-level uniform resource locator (URL) overrides; adding a keyword; and creating or editing an advertisement associated with the mobile listing.

16 . The system of claim 14 , wherein the processor:

routes the mobile listing to a mobile editor for manual review in response to a determination that the mobile listing is flagged for manual review;

determines if the mobile editor approves the mobile listing; and

sends the mobile listing, or an update thereto, to the mobile publisher for publishing in response to an approval of the mobile listing by the mobile editor.

17 . The system of claim 16 , wherein the processor:

enables the mobile editor to select a preferred carrier on which to focus the manual review.

18 . The system of claim 16 , wherein the processor:

enables the mobile editor to review the mobile listing by reviewing an aspect of the mobile listing selected from the group consisting of terms, creatives, a uniform resource locator (URL), and a relationship; and

enables the mobile editor to disapprove of the mobile listing if the mobile listing fails to meet a criteria of the aspect of the mobile listing.

19 . The system of claim 18 , wherein the manual review is mobile carrier-specific, and wherein the processor:

enables the mobile editor to assign a carrier-specific editorial status; and

communicates the carrier-specific editorial status to the advertiser through the user interface or via an e-mail or a text message.

20 . The system of claim 18 , wherein the processor:

enables selection of a carrier-specific reject reason by the mobile editor in response to a disapproval of the mobile listing by the mobile editor; and

communicates the carrier-specific reject reason to the advertiser through the user interface or via an e-mail or a text message.

21 . The system of claim 20 , further comprising:

a research quality control console (RQCC) to scrub inappropriate content from the mobile listing or to remove the mobile listing if the mobile listing is already published.

22 . The system of claim 21 , wherein the processor:

enables the disapproved, removed, or scrubbed mobile listing to be resubmitted; and

executes persistent check services (PCS) to identify a mobile listing that has been resubmitted in addition to the carrier-specific reject reason.

23 . The system of claim 14 , wherein the at least one carrier-specific automatic check is selected from the group consisting of a format check, a risk terms check, and a market-specific terms list check, and wherein the carrier-specific dataset is compiled from a format dataset, a risk dataset, or from a market-specific dataset.

24 . The system of claim 23 , wherein the risk dataset comprises terms or creatives relating to adult content, gambling content, blocked content, suspect terms, trademarks, or prescription drugs, wherein the blocked content is derived from a partner block list that is mobile carrier-specific.

25 . The system of claim 23 , wherein the market-specific dataset comprises inappropriate content specific to a geographic market or to a specific carrier.