METHOD AND APPARATUS FOR A MULTIMEDIA VALUE ADDED SERVICE DELIVERY SYSTEM

1 . A multimedia multi-service platform for providing one or more multimedia value added services in one or more telecommunications networks, the platform comprising:

one or more application servers configured to operate in part according to a service program;

one or more media servers configured to access, handle, process, and deliver media;

one or more logic controllers; and

one or more management modules.

2 . The platform of claim 1 further comprising one or more multipoint control units coupled to the one or more logic controllers.

3 . The platform of claim 1 further comprising one or more web servers.

4 . The platform of claim 3 wherein the one or more application servers, the one or more web servers, and the one or more management modules physically reside in a same enclosure.

5 . The platform of claim 1 wherein the service program comprises a script.

6 . The platform of claim 1 wherein the service program comprises an output of a service creation environment provided by the multimedia multi-service platform.

7 . The platform of claim 1 wherein the one or more media servers are capable of performing one or more of media transcoding, transrating, or transizing from a first media format to a second media format.

8 . The platform of claim 1 further comprising one or more multimedia gateways that are capable of connection between a first communication network and a second communication network.

9 . The platform of claim 8 wherein the first communication network comprises a packet-switched network and the second communication network comprises a packet-switched or circuit-switched network.

10 . The platform of claim 8 wherein the first communication network comprises one of a 3G network or an IP network.