ADVERTISING AND MARKETING BASED ON LIFEOTYPES
The methods and systems described herein may involve determining at least one lifeotype of at least one individual, analyzing the at least one lifeotype, and targeting an advertisement to at least one individual based on the analysis. The methods and systems described herein may involve determining at least one lifeotype of at least one individual, analyzing the at least one lifeotype, and providing information regarding the at least one lifeotype to at least one individual. The methods and systems described herein may involve determining at least one lifeotype of a population of individuals, aggregating the lifeotype information, analyzing the lifeotype information, and providing an output regarding the at least one individual in the population.
1 . A method, comprising:
determining at least one lifeotype of at least one individual;
analyzing the at least one lifeotype; and
targeting an advertisement to at least one individual based on the analysis.
2 . The method of claim 1 , wherein the at least one lifeotype includes demographic information.
3 . The method of claim 1 , wherein the at least one lifeotype includes location information.
4 . The method of claim 1 , wherein the at least one lifeotype includes contextual information.
5 . (canceled)
6 . The method of claim 1 , wherein the advertisement is selected from the group consisting of video, audio and print.
7 . (canceled)
8 . The method of claim 1 , wherein the advertisement is delivered using the Internet.
9 . The method of claim 1 , wherein the at least one lifeotype enables personalization of the advertisement.
10 . The method of claim 1 , further comprising assessing the response of the at least one individual to the advertisement.
11 . (canceled)
12 . The method of claim 1 , further comprising assessing the response of the at least one individual to the advertisement and, if the individual purchases the relevant good or service, assessing the effectiveness of the good or service.
13 . (canceled)
14 . The method of claim 1 , further comprising delivering the advertisement of the highest bidder to the at least one individual.
15 - 16 . (canceled)
17 . The method of claim 1 , wherein the targeting affects at least one of placement, content format and timing of the advertisement.
18 - 20 . (canceled)
21 . A method, comprising:
determining at least one lifeotype of at least one individual;
analyzing the at least one lifeotype; and
providing information regarding the at least one lifeotype to at least one individual.
22 - 23 . (canceled)
24 . The method of claim 21 , wherein the information regarding the at least one lifeotype is sold.
25 . (canceled)
26 . The method of claim 21 , wherein the information regarding the at least one lifeotype aggregated into a dataset and sold.
27 - 28 . (canceled)
29 . The method of claim 21 , wherein the information regarding the at least one lifeotype is aggregated and at least one seat to access the information is licensed.
30 - 39 . (canceled)
40 . The method of claim 21 , wherein the individual to which the information regarding the lifeotype relates is paid a royalty when such information is accessed.
41 - 43 . (canceled)
44 . The method of claim 21 , wherein information about at least one of an individual's lifeotypes can be shared with others on an anonymous basis.
45 - 46 . (canceled)
47 . A method, comprising:
determining at least one lifeotype of a population of individuals;
aggregating the lifeotype information;
analyzing the lifeotype information; and
providing an output regarding the at least one individual in the population.
48 . (canceled)
49 . The method of claim 47 , wherein the output is a prediction regarding sales of a particular product.
50 . The method of claim 47 , wherein the output is a prediction regarding sales of a particular service.
51 . The method of claim 47 , wherein the output is a recommendation for marketing a particular product.
52 . The method of claim 47 , wherein the output is a recommendation for marketing a particular service.
53 . The method of claim 47 , wherein the output is a recommendation for which sub-population to target in connection with a particular product or service.
54 - 57 . (canceled)
58 . The method of claim 47 , wherein the aggregated information is licensed.