Systems and methods to identify intentionally placed products
View Patent ↗Systems and methods to identify intentionally placed products in media content are disclosed. A disclosed system to detect intentionally placed products in media content includes a placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record; an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record; and a collection facility to receive the product placement record and the event record.
1. A system to detect intentionally placed products in media content comprising:
a placement monitor site including a logic circuit, the placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record;
an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record, the audience interaction including a selection of the second intentionally placed product by an audience member; and
a collection facility to store the product placement record and the event record.
2. The system of claim 1 , wherein the collection facility correlates first data from the product placement record with second data from the event record to create a report.
3. The system of claim 2 , wherein the report verifies that the first intentionally placed product appeared in the first broadcast media content.
4. The system of claim 1 , wherein the first and second intentionally placed products are identical.
5. The system of claim 1 , wherein the first and second intentionally placed products are different products.
6. The system of claim 2 , wherein the report identifies user interaction with the second intentionally placed product.
7. The system of claim 1 , wherein the collection facility compares at least one of data from the product placement record and data from the event record to a database of contractual requirements to develop a report concerning compliance with a contract to place the first intentionally placed product in the first media content.
8. The system of claim 7 , wherein the report indicates whether a purchased product placement occurred.
9. The system of claim 7 , wherein the report indicates whether a characteristic associated with display of the first intentionally placed product met a term of the contract.
10. The system of claim 9 , wherein the characteristic includes at least one of a display size of the first intentionally placed product, a duration of display associated with the first intentionally placed product, a frequency of display of the first intentionally placed product.
11. The system of claim 10 , wherein the frequency of display includes at least one of a number of scenes in which the first intentionally placed product is displayed and a number of programs in which the first intentionally placed product is displayed.
12. The system of claim 2 , wherein the report identifies at least one of a display size, a display duration, a product name and a product type of the first intentionally placed product.
13. The system of claim 12 , wherein the report identifies at least one of a program name, a broadcast source and a broadcast time of the first media content.
14. The system of claim 13 , wherein the report identifies a product placement exposure metric including at least one of a user interaction with the first and/or second intentionally placed product, a characteristic of the user interaction with the first and/or second intentionally placed product, a time of occurrence of the user interaction with the first and/or second intentionally placed product, a duration of the user interaction with the first and/or second intentionally placed product, and a demographic characteristic of a user exposed to the first and/or second intentionally placed product.
15. The system of claim 1 , wherein the collection facility combines a product placement exposure metric developed from at least one of the product placement record and the event record with an audience measurement rating for at least one of the first and second media content to measure effectiveness of placing the first and/or second intentionally product placement in the first and/or second media content for a targeted audience.
16. The system of claim 1 , wherein the collection facility combines a product placement exposure metric developed from at least one of the product placement record and the event record with an audience measurement rating for at least one of the first and second media content to provide a product placement rating for at least one of the first intentionally placed product, the second intentionally placed product, a product type, the first media content and the second media content.
17. The system of claim 1 , wherein the collection facility employs data from at least one of the product placement record and the event record to trigger a payment obligation by a commercial entity.
18. The system of claim 17 , wherein the payment obligation is based on at least one of a pay-per-broadcast arrangement and a pay-per person view arrangement.
19. The system of claim 2 , wherein the report provides a commercial entity with information about an advertisement strategy of a competitor.