Player-readable code on optical media

1. An optical article for playback in a player comprising:

a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; and

at least one first control logic comprising at least one sector;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic.

2. The optical article of claim 1 , wherein the customized player-readable code is determined using a second control logic, wherein the second control logic is configured to set the value of a first register by using a combination of the optically detectable mark in a pre-determined state and their associated first control logic.

3. The optical article of claim 2 , wherein the second control logic sets the value of the first register based on the combined states of the plurality of optically detectable marks.

4. The optical article of claim 2 , wherein the second control logic sets the value of the first register based on the combined states of a part of the plurality of optically detectable marks.

5. The optical article of claim 1 , wherein for each bit of the customized player-readable code a player is directed to set the non-default value of the register using a forced activation method, wherein the register has a default value before it is set and a non-default value after it is set.

6. The optical article of claim 1 , wherein the customized player-readable code provides a default version of playback of a content in a pre-determined configuration.

7. The optical article of claim 6 , wherein the customized player-readable code provides a default language track to be used during playback.

8. The optical article of claim 6 , wherein the customized player-readable code provides advertisements customized to retailer demographics during playback.

9. The optical article of claim 6 , wherein the customized player-readable code provides advertisements customized to a retailer during playback.

10. The optical article of claim 6 , wherein the customized player-readable code provides advertisements customized to geographical locations during playback.

11. The optical article of claim 6 , wherein the customized player-readable code provides in-DVD product placements customized to retailer during playback.

12. The optical article of claim 6 , wherein the customized player-readable code provides play of special features customized to retailer during playback.

13. The optical article of claim 6 , wherein the customized player-readable code provides a selection of one or more of a language, a scene, a parental setting, an audio track, and a sub-title during playback.

14. The optical article of claim 1 , wherein the customized player-readable code provides a serialized identification number of the optical article.

15. The optical article of claim 1 , wherein the first control logic is spaced at intervals in a data containing region of the optical article; and wherein the first control logic is executed as the optical article is read by a player; using a combination of the plurality of optically detectable marks in a pre-determined state associated with the first control logic.

16. The optical article of claim 1 , wherein the plurality of optically detectable marks comprise an optical state change material.

17. The optical article of claim 16 , wherein a mark of the plurality of optically detectable marks is opaque in the first state and is transparent in the second state.

18. The optical article of claim 16 , wherein a mark of the plurality of optically detectable marks is transparent in the first state and is opaque in the second state.

19. The optical article of claim 16 , wherein the optically detectable marks are printed using a method selected from one or more of a screen-printing method, a ink-jet printing method, a direct write method, a pad printing method, a microarray deposition method, a capillary dispensing method, a gravure printing method, a thermal transfer printing method, and adhesion of pre-made polymer films.

20. The optical article of claim 16 , wherein the optically detectable marks is disposed on a surface of the optical article on a data containing region of the optical article.

21. The optical article of claim 16 , wherein the state of a mark of the plurality of the marks comprising the optical state change material is modified using one or more of a laser, a thermal energy, an electromagnetic radiation, a gamma ray, an acoustic wave, an electrical energy, a chemical energy, a magnetic energy, a mechanical energy, a radio frequency wave, and an ultraviolet radiation depending on the type of optical state change material included in the plurality of optically detectable marks.

22. The optical article of claim 1 , wherein the optically detectable marks comprise static marks.

23. The optical article of claim 1 , wherein the optical article comprises one of a CD, a DVD, a HD-DVD, a blu-ray disc, a near field optical storage disc, a holographic storage medium, another like volumetric optical storage medium, an identification card, a passport, a payment card, a driving license, or a personal information card.

24. A method for customizing an optical article for playback in a player comprising:

providing an optical article comprising a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state;

providing at least one first control logic comprising at least one sector on the optical article;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic.

25. The method of claim 24 , further comprising a step of providing a second control logic, wherein the second control logic is configured to set the value of a first register by using a combination of the optically detectable mark in a pre-determined state and their associated first control logic.

26. The method of claim 24 , wherein the optically detectable marks comprise marks comprising an optical state change material.

27. The method of claim 26 , wherein the plurality of optically detectable marks are disposed on the optical article by printing the plurality of the optically detectable marks comprising the optical state change material on a surface of the optical article on a data containing region of the optical article.

28. The method of claim 27 , wherein the state of a mark of the plurality of the marks comprising the optical state change material is modified using one or more of a laser, a thermal energy, an electromagnetic radiation, a gamma ray, an acoustic wave, an electrical energy, a chemical energy, a magnetic energy, a mechanical energy, a radio frequency wave, and an ultraviolet radiation depending on the type of optical state change material included in the plurality of optically detectable marks.

29. The method of claim 28 , wherein the optically detectable marks comprise static marks.

30. The method of claim 29 , wherein the static marks are made by distorting the surface of the optical article using an irreversible print method such as a solvent that permanently clouds the optical article, a powerful laser that marks the reflective layer of the disc, or a small heater that distorts the readout surface of the optical article.

31. A system for playback of an optical article in a player comprising:

an optical article comprising a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; and

the optical article comprising at least one first control logic comprising at least one sector;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic.

32. The system of claim 31 , wherein the optically detectable marks comprise marks comprising an optical state change material.

33. The system of claim 31 , comprising an activation device programmed to effect a change in a state of the plurality of optically detectable marks.

34. The system of claim 31 , wherein the optically detectable marks comprise static marks.

35. The system of claim 31 , further comprising a player; wherein for each bit of the customized player-readable code the player is directed to set the non-default value of the register using a forced activation method, wherein the register has a default value before it is set and a non-default value after it is set.

36. A method for playback of an optical article in a player comprising:

providing an optical article comprising a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; wherein the optical article comprises at least one first control logic comprising at least one sector on the optical article;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic.

37. The method of claim 36 , further comprising a step of modifying the optical article to effect a change in a state of the plurality of optically detectable marks; wherein the optically detectable marks comprise an optical state change material.

38. The method of claim 36 , further comprising a step of modifying the optical article to effect the formation of static marks on the surface of the optical article.

39. A method for making an optical article for playback in a player comprising:

providing an optical article comprising a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; wherein the optical article comprises at least one first control logic comprising at least one sector on the optical article;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic.

40. The method of claim 39 , further comprising a step of modifying the optical article to effect a change in a state of the plurality of optically detectable marks; wherein the optically detectable marks comprise an optical state change material.

41. The method of claim 39 , further comprising a step of modifying the optical article to effect the formation of static marks on the surface of the optical article.

42. An optical article for playback in a player comprising:

a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; and

at least one first control logic comprising at least one sector;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic;

wherein the first control logic is spaced at intervals in a data containing region of the optical article;

wherein each first control logic is executed at intervals during the playback of a content in the optical article; and

wherein the first control logic is executed as the optical article is read by a player; using a combination of the plurality of optically detectable marks in a pre-determined state associated with the first control logic.

43. The optical article of claim 42 , wherein the customized player-readable code provides a serialized identification number for the optical article.

44. The optical article of claim 42 , wherein the customized player-readable code is spaced at intervals in a data containing region of the optical article.

45. The optical article of claim 42 , wherein for each bit of the customized player-readable code the player is directed to set the non-default value of the register using a forced activation method, wherein the register has a default value before it is set and a non-default value after it is set.

46. The optical article of claim 42 , wherein the plurality of optically detectable marks comprise an optical state change material.

47. The optical article of claim 46 , wherein a mark of the plurality of optically detectable marks is opaque in the first state and is transparent in the second state.

48. The optical article of claim 47 , wherein a mark of the plurality of optically detectable marks is transparent in the first state and is opaque in the second state.

49. The optical article of claim 47 , wherein the plurality of optically detectable marks comprise an optical state change material is printed using a method selected from one or more of a screen-printing method, a ink-jet printing method, a direct write method, a pad printing method, a microarray deposition method, a capillary dispensing method, a gravure printing method, a thermal transfer printing method, and adhesion of pre-made polymer films.

50. The optical article of claim 42 , wherein the optically detectable marks comprise static marks.

51. The optical article of claim 50 , wherein the static marks are made by distorting the surface of the optical article using heat.

52. The optical article of claim 42 , wherein the plurality of optically detectable marks are disposed on a surface of the optical article on a data containing region of the optical article.

53. The optical article of claim 42 , wherein the optical article comprises one of a CD, a DVD, a HD-DVD, a blu-ray disc, a near field optical storage disc, a holographic storage medium, another like volumetric optical storage medium, an identification card, a passport, a payment card, a driving license, or a personal information card.

54. The optical article of claim 42 , wherein a mark of the plurality of optically detectable marks comprising an optical state change material is activated using one or more of a laser, a thermal energy, an electromagnetic radiation, a gamma ray, an acoustic wave, an electrical energy, a chemical energy, a magnetic energy, a mechanical energy, a radio frequency wave, and an ultraviolet radiation depending on the type of optical state change material included in the plurality of optically detectable marks.

55. A method of making an optical article for playback in a player comprising:

providing an optical article comprising a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; and at least one first control logic comprising at least one sector;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic;

wherein the first control logic is spaced at intervals in a data containing region of the optical article;

wherein each first control logic is executed at intervals during the playback of a content in the optical article; and

wherein the first control logic is executed as the optical article is read by a player; using a combination of the plurality of optically detectable marks in a pre-determined state associated with the first control logic.

56. The method of claim 55 , wherein a printing mechanism is aligned to the optical article in a manner such that the plurality of optically detectable marks are printed in a pre-determined data containing region on the optical article.

57. A system for playback of an optical article in a player comprising:

an optical article comprising a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; and at least one first control logic comprising at least one sector;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic;

wherein the first control logic is spaced at intervals in a data containing region of the optical article;

wherein each first control logic is executed at intervals during the playback of a content in the optical article; and

wherein the first control logic is executed as the optical article is read by a player; using a combination of the plurality of optically detectable marks in a pre-determined state associated with the first control logic.

58. A method for playback of an optical article in a player comprising:

providing an optical article comprising a plurality of optically detectable marks disposed on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; and at least one first control logic comprising at least one sector;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic;

wherein the first control logic is spaced at intervals in a data containing region of the optical article;

wherein each first control logic is executed at intervals during the playback of a content in the optical article; and

wherein the first control logic is executed as the optical article is read by a player; using a combination of the plurality of optically detectable marks in a pre-determined state associated with the first control logic.

59. A method for customizing an optical article for playback in a player comprising:

disposing a plurality of optically detectable marks on a surface of the optical article; wherein the plurality of optically detectable marks are in a pre-determined combination of a first state and a second state; and at least one first control logic comprising at least one sector;

wherein each optically detectable mark is associated with a particular first control logic;

wherein each first control logic is executed only when its associated optically detectable mark is in a pre-determined state; and

wherein a customized player-readable code is determined using a combination of the plurality of optically detectable marks and their associated first control logic;

wherein the first control logic is spaced at intervals in a data containing region of the optical article;

wherein each first control logic is executed at intervals during the playback of a content in the optical article; and

wherein the first control logic is executed as the optical article is read by a player; using a combination of the plurality of optically detectable marks in a pre-determined state associated with the first control logic.