Structured surfactant compositions

1. A structured surfactant composition, comprising, based on 100 parts by weight of said composition:

(i) from about 0.5 to about 10 parts by weight of an alkyl ether sulfate surfactant comprising one or more compounds according to structure (I):

R 1 —O—(C m H 2m O) n —SO 3 − X +   (I)

wherein

R 1 is tridecyl,

m is 2 or 3,

n is an integer of from 1 to about 5 and

X + is a cation,

(ii) from about 1.5 to about 12 parts by weight of an alkyl sulfate surfactant comprising one or more compounds according to structure (II):

R 2 —O—SO 3 − X +   (II)

wherein:

R 2 is (C 8 -C 18 )alkyl, and

X + is a cation,

(iii) from about 0.5 to about 6 parts by weight of an alkanolamide surfactant comprising one or more compounds according to structure (III):

wherein:

R 3 is (C 5 -C 24 ) saturated or unsaturated, straight chain or branched aliphatic group,

R 4 and R5 are the same or different, C 2 -C 4 straight chain or branched aliphatic groups,

x is an integer from 0 to 10, y is an integer from 1 to 10, and the sum of x and y is less than or equal to 10, and

(iv) from 0 to about 8 parts by weight of an amphoteric surfactant comprising one or more compounds selected from compounds according to structures (IV) and (V):

wherein:

R 6 is (C 1 -C 18 )aliphatic, p is 2 or 3, and

R 7 is (C 1 -C 18 )aliphatic, p′ is 2 or 3, and each X+ is independently a cation, provided that the total amount of components (i), (ii), (iii), and (iv) is greater than or equal to 5 parts by weight of the composition,

(v) an amount of electrolyte effective to, in combination with components (i), (ii), (iii), and (iv) and in the absence of a polymer thickener, provide a liquid crystalline structured surfactant composition having an opaque visual appearance and exhibiting a yield strength of greater than 0 Pascals, and

(vi) water.

2. The composition of claim 1 , wherein the composition is a personal care composition.

3. The composition of claim 1 , wherein the composition further comprises a personal care benefit agent.

4. The composition of claim 3 , wherein the benefit agent comprises one or more of oils, emollients, moisturizers, humectants, conditioners, polymers, vitamins, abrasives, UV absorbers, antimicrobial agents, anti-dandruff agents, fragrances, and appearance modifying additives.

5. The composition of claim 4 , wherein the benefit agent comprises a humectant.

6. The composition of claim 5 , wherein the composition further comprises one or more polymeric thickeners.

7. The composition of claim 5 , wherein the composition further comprises one or more oils.

8. A composition, comprising, based on 100 parts by weight of the composition:

(a) from about 50 to less than 100 parts by weight of an aqueous structured surfactant phase, said structured surfactant phase comprising a structured surfactant composition according to claim 1 , and

(b) from greater than 0 to about 50 parts by weight of a discontinuous water insoluble or partially water soluble phase dispersed in the aqueous structured surfactant phase.

9. The composition of claim 8 , wherein the water insoluble or partially water soluble phase comprises an oil.

10. The composition of claim 9 , wherein water insoluble or partially water soluble phase comprises one or more of vegetable oils, mineral oils, and silicone oils.

11. The composition of claim 10 , wherein water insoluble or partially water soluble phase comprises one or more vegetable oils selected from arachis oil, castor oil, cocoa butter, coconut oil, corn oil, cotton seed oil, olive oil, palm kernel oil, rapeseed oil, sunflower oil, safflower seed oil, sesame seed oil, and soybean oil, shea butter, avocado oil, rice bran oil, jojoba oil, grape seed oil, sweet almond oil, canola oil, apricot oil, walnut oil, and wheat germ oil.

12. The composition of claim 10 , wherein water insoluble or partially water soluble phase comprises petrolatum.