Determination and application of click quality
View Patent ↗Rating a network interaction is disclosed. A rating system includes an interface for receiving, a rating determiner and an interface for providing. The interface for receiving receives one or more data regarding a new incoming network interaction originated from a third party device over a network. The rating determiner determines a rating of the network interaction based at least in part on the one or more data regarding the network interaction. The interface for providing provides the rating of the network interaction.
1. A system for rating a network interaction, the system comprising:
an edge appliance connected between a local area network and one of an advertising network server or an advertiser server, wherein the edge appliance is configured to monitor traffic associated with the one of the advertising network server or the advertiser server, the edge appliance is configured to receive data regarding a plurality of incoming network interactions originated from one or more third party devices over a network, and the edge appliance is configured to generate a preliminary score for the plurality of incoming network interactions;
an analytics server configured to:
receive, over a network, the preliminary score and the data from the edge appliance,
generate a rating of the plurality of incoming network interactions based at least in part on the preliminary score and the data,
decrease the rating when at least one of the plurality of incoming network interactions is one of a plurality of network interactions not associated with a conversion or a purchase, and
increase the rating when at least one of the plurality of incoming network interactions is one of a plurality of network interactions associated with a conversion or a purchase; and
an interface configured to provide the rating of the plurality of incoming network interactions.
2. The system as in claim 1 , wherein the analytic server is further configured to determine an advertising payment based at least in part on the rating.
3. The system as in claim 1 , wherein the analytic server is further configured to determine an advertisement placement based at least in part on the rating.
4. The system as in claim 1 , wherein the analytic server is further configured to assess an advertisement content based at least in part on the rating.
5. The system as in claim 1 , wherein the analytic server is further configured to assess an advertisement placement based at least in part on the rating.
6. The system as in claim 1 , wherein the data comprises data from monitored traffic.
7. The system as in claim 1 , wherein the data comprises data derived from layer 3 through layer 7 data.
8. The system as in claim 1 , wherein the plurality of incoming network interactions comprises a click.
9. The system as in claim 1 , wherein the rating comprises a graded rating.
10. The system as in claim 1 , wherein the rating comprises a quality rating.
11. A method of providing a quality rating for network interactions, the method comprising:
monitoring, at an edge appliance connected between a local area network and one of an advertising network server or an advertiser server, traffic associated with the one of the advertising network server or the advertiser server;
receiving, at the edge appliance, data regarding a plurality of incoming network interactions;
determining, at the edge appliance, a preliminary score of the plurality of incoming network interactions based on a model received from a model server;
transferring the preliminary score and the data from the edge appliance to an analytics server over a network;
generating, at the analytics server, a rating of the plurality of incoming network interactions based at least in part on the preliminary score and the data;
decreasing, at the analytics server, the rating when at least one of the plurality of incoming network interactions is one of a plurality of network interactions not associated with a conversion or a purchase;
increasing, at the analytics server, the rating when at least one of the plurality of incoming network interactions is one of a plurality of network interactions associated with a conversion or a purchase; and
providing the rating of the plurality of incoming network interactions.
12. The method as in claim 11 , further comprising determining an advertising payment based at least in part on the rating.
13. The method as in claim 11 , further comprising determining an advertisement placement based at least in part on the rating.
14. The method as in claim 11 , further comprising assessing an advertisement content based at least in part on the rating.
15. The method as in claim 11 , further comprising assessing an advertisement placement based at least in part on the rating.
16. The method as in claim 11 , wherein the data comprises data from monitored traffic.
17. The method as in claim 11 , wherein the data comprises data derived from layer 3 through layer 7 data.
18. The method as in claim 11 , wherein the plurality of incoming network interactions comprises a click.
19. The method as in claim 11 , wherein the rating comprises a graded rating.
20. The method as in claim 11 , wherein the rating comprises a quality rating.
21. A computer program product for rating network interactions, the computer program product being embodied in a non-transitory computer readable medium and comprising computer instructions for:
monitoring, at an edge appliance connected between a local area network and one of an advertising network server or an advertiser server, traffic associated with the one of the advertising network server or the advertiser server;
receiving, at the edge appliance, data regarding a plurality of incoming network interactions originated from one or more third party devices over a network;
determining, at the edge appliance, a preliminary score of the plurality of incoming network interactions based on a model received from a model server;
transferring the preliminary score and the data to an analytics server over a network;
generating a rating of the plurality of incoming network interactions based at least in part on the data;
decreasing the rating when at least one of the plurality of incoming network interactions is one of a plurality of network interactions not associated with a conversion or a purchase;
increasing the rating when at least one of the plurality of incoming network interactions is one of a plurality of network interactions associated with a conversion or a purchase; and
providing the rating of the plurality of incoming network interactions.
22. The system as in claim 1 , wherein the rating is related to a commercial value of the plurality of incoming network interactions.