DIRECT MARKETING ON TELEVISION OVER INTERNET
Systems and methods for effectively and non-intrusively directly marketing a manufacturer's consumer electronic products on the screen of a television over a TCP/IP or other communication link. In a television that preferably includes a screen, an OSD controller, a video display system coupled to the screen and OSD controller, a CPU coupled to the OSD controller, and a modem or other means coupled to the CPU and used to communicate with a manufacturer's server over the internet or other network. The CPU preferably includes non-volatile memory and software stored in the memory. The software includes a menu system that includes a direct marketing menu item; selection of which by the user enables the download of marketing content over the internet and display on the television. The software further includes a set of instructions for accessing upon system power on or after a predetermined period of time of television operation a manufacturer's server to check for updated marketing content and display of an icon indicating the availability of marketing content.
1 . A television comprising
a screen,
an on-screen-display (OSD) controller,
a display system coupled to the screen and the OSD controller,
a central processing unit (CPU) coupled to the OSD controller, and
a means to communicate with a manufacturer of the television's server over the internet or other network, wherein the CPU includes non-volatile memory and software stored in the memory, the software comprises a series of instructions for displaying a menu system that includes a direct marketing menu item and, in response to a user's selection of the marketing menu item, a series of instructions for accessing the manufacture's marketing content over the internet.
2 . The television of claim 1 , wherein the software further comprise a series of instruction for displaying a sub-menu in response to a user's selection of the marketing menu item, wherein the sub-menu comprises a plurality of selection options corresponding to different categories of marketing content that could be accessed.
3 . The television of claim 1 , wherein the software includes a series of instructions to automatically access the manufacturer's server upon power up of the television to check for news or updates since the previous time the television accessed the server.
4 . The television of claim 3 , wherein the software includes a series of instructions to cause the OSD to display an icon on the screen indicating to the user the availability of news and updates.
5 . The television of claim 1 , wherein the software includes a series of instructions to automatically access the manufacturer's server after a predetermined period of time of television operation to check for news or updates since the previous time the television accessed the server.
6 . The television of claim 5 , wherein the software includes a series of instructions to cause the OSD to display an icon on the screen indicating to the user the availability of news and updates.
7 . The television of claim 6 , wherein the software includes a series of instructions to access news or updates available from the manufacturer in response to a user's selection of the menu icon.
8 . The television of claim 7 wherein the software includes a series of instructions causing the display of a marketing sub-menu in response to a user selection of the menu icon, wherein the sub-menu comprise a plurality of selection options corresponding to different categories of marketing content that is available for accessing.
9 . The television of claim 4 , wherein the software includes a series of instructions to access news or updates available from the manufacturer in response to a user's selection of the menu icon.
10 . The television of claim 9 wherein the software includes a series of instructions causing the display of a marketing sub-menu in response to a user selection of the menu icon, wherein the sub-menu comprise a plurality of selection options corresponding to different categories of marketing content that is available for accessing.