BEHAVIOR-BASED MOBILE CONTENT PLACEMENT ON A MOBILE COMMUNICATION FACILITY
In embodiments of the present invention improved capabilities are described for receiving a webpage, relevant mobile content, or other mobile information based at least in part on behavioral information related to a mobile communication facility user, and displaying the content or other information to the user's mobile communication facility.
1 . A method comprising:
receiving a website request associated with a mobile communication facility;
receiving behavioral information relating to a user of the mobile communication facility;
associating the received behavioral information with a mobile content, wherein the association is based at least in part on a relevance; and
presenting the relevant mobile content in association with the requested website.
2 . The method of claim 1 , wherein a recipient of the website request is a telecommunications service provider.
3 . The method of claim 1 , wherein the behavioral information relating to a user of a mobile communication facility is a user characteristic.
4 . The method of claim 1 , wherein the behavioral information relating to a user of a mobile communication facility is a user history.
5 . The method of claim 1 , wherein the behavioral information relating to a user of a mobile communication facility is a user transaction.
6 . The method of claim 1 , wherein the behavioral information relating to a user of a mobile communication facility is a geographic location.
7 . The method of claim 1 , wherein the behavioral information relating to a user of a mobile communication facility is a user device.
8 . The method of claim 1 , wherein the behavioral information relating to a user of a mobile communication facility is a time.
9 . The method of claim 1 , wherein the mobile content is an advertisement.
10 . The method of claim 1 , wherein the mobile content is a sponsored content.
11 . The method of claim 1 , wherein the mobile content is a search box.
12 . The method of claim 1 , wherein the relevance is based at least in part on the relationship between the behavioral information and the mobile content.
13 . The method of claim 1 , wherein the association of the behavioral information with the mobile content is performed at least in part on a server.
14 . The method of claim 1 , wherein the mobile content associated with the website is combined with the requested website at least in part on a server.
15 . The method of claim 1 , wherein the mobile communication facility is a phone.
16 . The method of claim 1 , wherein the mobile communication facility is a mobile phone.
17 . The method of claim 1 , wherein the mobile communication facility is a cellular phone.
18 . The method of claim 1 , further comprising providing an opt-in function to an entity associated with the website.
19 . The method of claim 1 , wherein the presentation of the mobile content is presented to a mobile communication facility.
20 . A system comprising:
a first receiving facility adapted to receive a website request associated with a mobile communication facility;
a second receiving facility adapted to receive behavioral information relating to a user of the mobile communication facility;
an association facility adapted to associate the received behavioral information with a mobile content, wherein the association is based at least in part on a relevance; and
a presentation facility adapted to present the relevant mobile content in association with the requested website.