IP Library Granted Patent US 8,204,280
Granted Patent B2
US 8,204,280 · App. 12/114,226 · Granted Jun 19, 2012

Method and system for determining attraction in online communities

Assignee: Redux, Inc.
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Quick Facts
Patent No.
US 8,204,280
App. No.
12/114,226
Granted
Jun 19, 2012
Kind
B2
Abstract

The pairing of members in the online community based on at least physical preferences and displaying to a person advertisements depicting people whom that specific person is attracted are provided. The invention can provide face similarity technology to match a member with people they will find attractive based on preference data from the user. For example, profiles of people who look similar to other people that the member has indicated to be attractive can be provided to the member. Additionally, using mutual attraction criteria, the invention can answer the age old ‘Does she/he even like me?’ question before users even sit down on the first date, thus enabling users to enjoy high quality and compatible dates knowing the feeling of attraction is mutual. The face similarity technology can also be used to provide advertisements depicting people that a person finds attractive.

Claims (13)

1. A method of providing an advertisement, the method comprising:

receiving preference data relating one or more facial images to which a first user is attracted;

from the preference data, determining a numerical representation for each of one or more reference facial features to which the first user is attracted;

comparing numerical representations of facial features from face images that are available for displaying in an advertisement to the numerical representations for the reference facial features;

based on the comparison, selecting a face from the face images that are available for displaying in an advertisement;

providing to the first user an advertisement displaying the selected face;

receiving one or more images that each include at least one face;

determining people in the images whose faces that the first user is attracted; and

identifying physical objects that appear in proximity to people in the images whose faces that the first user is attracted,

wherein the advertisement provided to the first user is directed to selling at least one of the identified physical objects.

2. The method of claim 1 , wherein the first user is a member of an online social network, and wherein the face images that are available for displaying in an advertisement include other members of the online social network.

3. The method of claim 1 , wherein at least a portion of the advertisement is pre-rendered with the selection of the face remaining not rendered.

4. The method of claim 1 wherein determining people in the images whose faces that the first user is attracted includes comparing numerical representations of facial features of each of a plurality of the faces to the numerical representations for the reference facial features to determine faces to which the first user is attracted.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 11, 2015
From: REDUX, INC.
To: ALC HOLDINGS, INC.
Reel/Frame 034678/0400 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 2, 2008
From: KLUESING, DANIEL; CRANE, MAX; MCINTOSH, DAVID; SHIRAZI, DARIAN
To: REDUX, INC.
Reel/Frame 020893/0619 →
Continuity (2)
Provisional Application 60917021 · May 9, 2007
Related Publication 20080279419A1 · Nov 13, 2008