Method for providing targeted advertising while maintaining privacy of personal information of recipients
View Patent ↗A method by which a services vendor, such as, without limitation, a health insurance company or a pharmaceutical company, among others, can provide targeted advertising to recipients based on the recipients' private personal information while still maintaining the confidentiality of such information.
1. A method of providing targeted advertising based on personal information of a plurality of customers of a service provider, each of said customers having a personal identification the method comprising:
receiving, by a processing device, a database of information from said services provider, said database of information storing an anonymous identification in association with an item of personal information of a respective customer, the anonymous identification being stored in association with the personal identification of the respective customer in a different database of information;
extracting, by the processing device, each anonymous identification in the received database of information and preparing a mailpiece including a personalized advertisement based on the item of personal information that is associated with the anonymous identification;
printing, by a printing device, a representation of the anonymous identification on the mailpiece; and
providing each said mailpiece to a party having said different database of information, wherein for each said mailpiece, the party prints on the mailpiece, using a printing device, at least a portion of the personal identification that is associated with the anonymous identification provided on the mailpiece,
wherein the service provider is a healthcare provider, the customer is a patient of the healthcare provider, and the personal information is health information.
2. The method according to claim 1 , wherein said party is a third party.
3. The method according to claim 1 , wherein said party is said services provider.
4. The method according to claim 1 , wherein each personal identification includes a name and mailing address of the associated customer.
5. The method according to claim 1 , wherein each anonymous identification includes a pseudo randomly generated number.
6. The method according to claim 1 , wherein each said representation of the anonymous identification is a barcode.
7. The method according to claim 1 , wherein each anonymous identification includes a false name and mailing address, and wherein the party uses the false name and mailing address provided on each mailpiece to obtain the personal identification that is associated with the false name and mailing address.
8. The method according to claim 7 , wherein the party is a postal service and wherein said first database of information is input into a change of address database maintained by said postal service, said change of address database being used to obtain the personal identification associated with each false name and mailing address.
9. A method of providing targeted advertising based on personal information of a plurality of customers of a services provider, each of said customers having a personal identification, the method comprising:
receiving, by a processing device, a first database of information from said services provider, said first database of information storing each personal identification in association with an anonymous identification;
receiving a plurality of mailpieces from a vendor having a second database of information, said second database of information storing an anonymous identification associated with an item of personal information, wherein the item of personal information associated with each anonymous identification is also associated with the customer identified by the personal identification that is associated with the anonymous identification, each said mailpiece (i) corresponding to a respective one of the anonymous identifications, (ii) having a representation of the respective one of the anonymous identifications thereon, and (iii) including a personalized advertisement based on the item of personal information that is associated with the respective one of the anonymous identifications; and
for each said mailpiece, printing on the mailpiece, using a printing device, at least a portion of the personal identification that is associated with the anonymous identification provided on the mailpiece,
wherein the service provider is a healthcare provider, the customers are patients of the healthcare provider, and the personal information is health information.
10. The method according to claim 9 , further comprising receiving said first database of information from said services provider.
11. The method according to claim 9 , wherein said services provider performs said receiving and providing steps.
12. The method according to claim 9 , wherein each personal identification includes a name and mailing address of the associated customer.
13. The method according to claim 9 , wherein each anonymous identification includes a pseudo randomly generated number.
14. The method according to claim 9 , wherein each said representation of the anonymous identification is a barcode.
15. The method according to claim 9 , wherein each anonymous identification includes a false name and mailing address, and providing on the mailpiece at least a portion of the personal identification further comprises using the false name and mailing address provided on each mailpiece to obtain the personal identification that is associated with the false name and mailing address.
16. The method according to claim 15 , wherein providing on the mailpiece at least a portion of the personal identification further comprises inputting said first database of information into a change of address database maintained by a postal service, and using said change of address database to obtain the personal identification associated with each false name and mailing address.
17. A method of facilitating targeted advertising based on personal information of a plurality of customers of a service provider, each of said customers having a personal identification, the method comprising:
generating, by a processing device, a plurality of anonymous identifications;
associating, by the processing device, each personal identification with a respective one of said anonymous identifications;
storing by the processing device in a first database of information each personal identification and associated anonymous identifications;
associating by the processing device each anonymous identification with an item of personal information, wherein the item of personal information associated with each anonymous identification is also associated with the customer identified by the personal identification that is associated with the anonymous identification;
storing by the processing device in a second database of information each anonymous identification and associated item of personal information; and
providing by the processing device the second database of information to a party that, for each anonymous identification in the second database of information, prepares a mailpiece by printing the anonymous identification thereon and including a personalized advertisement based on the item of personal information that is associated with the anonymous identification, wherein each said mailpiece is provided to a second party that prints on the mailpiece at least a portion of the personal identification that is associated with the anonymous identification printed on the mailpiece, and wherein the service provider is a healthcare provider, the customers are patients of the healthcare provider, and the personal information is health information.
18. The method according to claim 17 , further comprising providing said first database of information to said second party.
19. The method according to claim 17 , wherein said second party performs said generating steps and said providing steps, said method further comprising receiving each said mailpiece from said party.
20. The method according to claim 17 , wherein each personal identification includes a name and mailing address of the associated customer.
21. The method according to claim 17 , wherein each anonymous identification includes a pseudo randomly generated number.
22. The method according to claim 17 , wherein each said representation of the anonymous identification is a barcode.
23. The method according to claim 19 , wherein each anonymous identification includes a false name and mailing address, and wherein said second party uses the false name and mailing address provided on each mailpiece to obtain the personal identification that is associated with the false name and mailing address.
24. The method according to claim 23 , wherein said second party is a postal service and wherein said first database of information is input into a change of address database maintained by said postal service, said change of address database being used to obtain the personal identification associated with each false name and mailing address.