Systems and methods to provide communication connections via partners
View Patent ↗Methods and apparatuses to provide user interfaces dynamically customized according to partners through which the user interfaces are accessed in a customer acquisition process. One embodiment includes providing to a plurality of entities a platform, configured to assign references for embedding in listings for presentation and configured to connect people for real time communications according to the references embedded in the listings, the references to be used to request the platform to provide the connections; responsive to a request received via a first entity of the plurality of entities, presenting a user interface of the platform in a first format to identify the first entity; and responsive to a request received via a second entity of the plurality of entities, presenting the user interface of the platform in a second format to identify the second entity.
1. A method, comprising:
providing, via a telecommunication connection provider server, to a plurality of demand partners, each acting as a demand partner for a respective set of advertisers for the presentation of a respective advertisement for a respective advertiser, a platform configured to assign a respective reference embedded in a respective listing of the respective advertiser, for presentation and configured to connect a customer for a real time communication utilizing the respective reference embedded in the respective listing, the reference used to request the platform to provide the connection;
responsive to a request received from a first demand partner from amongst the plurality of demand partners, presenting a user interface of the platform for creation of an advertisement for an advertiser, having the first demand partner as a demand partner, in a first format specific to the first demand partner and having a first type of tracking mechanism specific to the first demand partner and selected at least in part based on a success rate for the first demand partner; and
responsive to a request received from a second demand partner from amongst the plurality of demand partners, presenting a user interface of the platform for creation of an advertisement for an advertiser, having the second demand partner as a demand partner, in a second format specific to the second demand partner and having a second type of tracking mechanism specific to the second demand partner and selected at least in part based on a success rate for the second demand partner.
2. The method of claim 1 , wherein the user interface presented in the first format and the user interface presented in the second format are each presented to further identify the platform.
3. The method of claim 1 , wherein the first entity is identified in the first format using one of text, an icon image, an audio clip, a video clip, an animation, and an applet.
4. The method of claim 1 , wherein the plurality of user interfaces are configured to one of register a user, create a listing, manage the listing, show a progress of a connection process initiated using a presentation of the listing, and guide the user through the connection process, and wherein the plurality of user interfaces are customized for presentation according to the entity through which the platform is accessed.
5. The method of claim 4 , wherein the plurality of user interfaces are customized according to one preference setting of the demand partner through which the platform is accessed.
6. The method of claim 1 , wherein the user interface is configured to one of register an advertiser of a listing, create the listing, manage the listing, show a progress of a connection to the advertiser, register a customer, and guide a customer of the advertiser through the connection to the advertiser.
7. The method of claim 6 , wherein the advertiser is charged an advertisement fee for the connection to the advertiser.
8. The method of claim 7 , further comprising:
assigning, via the platform, a telephonic reference and embedding the telephonic reference in the listing of the advertiser for presentation of the listing to the customer; and
responsive to a request made using the telephonic reference embedded in the listing, establishing a first connection to the customer and a second connection to the advertiser and bridging the first connection and the second connection to connect the customer and the advertiser.
9. The method of claim 8 , wherein the bridging the first connection and the second connection comprises establishing a media connection over a data communication network to connect the customer and the advertiser; and wherein the media connection does not go through the platform.
10. The method of claim 8 , wherein the telephonic reference assigned for embedding in the listing of the advertiser comprises one of a telephone number of the platform without an extension, a telephone number of the platform with an extension, a session initiation protocol uniform resource identifier, a user identifier of an instant messaging network, and a voice over Internet protocol user identifier.
11. The method of claim 7 , wherein the connection to the advertiser comprises a peer to peer connection between a user terminal of the customer and a user terminal of the advertiser.
12. The method of claim 6 , further comprising:
the platform charging the customer on behalf of the advertiser in response to the customer accepting a payment request from the advertiser.
13. The method of claim 6 , further comprising:
the platform charging the customer on behalf of the advertiser in response to the customer purchasing one of a product and a service from the advertiser.
14. The method of claim 6 , wherein when the listing is created using the first entity and then presented using the second entity, a user interface to the customer is presented identifying both the first entity and the second entity.
15. The method of claim 6 , wherein when the listing is created using the first entity, the method further comprises:
requesting, via the platform, the first entity to authenticate the advertiser to be able to access user interfaces to manage the listing.
16. The method of claim 6 , further comprising:
identifying, via the platform, a duplicate registration of the advertiser.
17. The method of claim 6 , further comprising:
identifying, via the platform, a duplicate listing of the advertiser.
18. The method of claim 1 , further comprising providing, via the platform, the user interface for embedding in an interface of the first demand partner to serve requests received from the first demand partner and for embedding in an interface of the second demand partner to serve requests received from the second demand partner.
19. A tangible machine-readable media storing non-transitory instructions that, when executed by a computing device, cause the computing device to perform a method, the method comprising:
providing to a plurality of demand partners, each acting as a demand partner for a respective set of advertisers for the presentation of a respective advertisement for a respective advertiser, a platform configured to assign a respective reference embedded in a respective listing of the respective advertiser, for presentation and configured to connect a customer for a real time communication utilizing the respective reference embedded in the respective listing, the reference used to request the platform to provide the connection;
responsive to a request received from a first demand partner from amongst the plurality of demand partners, presenting a user interface of the platform for creation of an advertisement for an advertiser, having the first demand partner as a demand partner, in a first format specific to the first demand partner and having a first type of tracking mechanism specific to the first demand partner and selected at least in part based on a success rate for the first demand partner; and
responsive to a request received from a second demand partner from amongst the plurality of demand partners, presenting a user interface of the platform for creation of an advertisement for an advertiser, having the second demand partner as a demand partner, in a second format specific to the second demand partner and having a second type of tracking mechanism specific to the second demand partner and selected at least in part based on a success rate for the second demand partner.
20. A system, comprising:
a computing device configured to:
provide to a plurality of demand partners, each acting as a demand partner for a respective set of advertisers for the presentation of a respective advertisement for a respective advertiser, a platform configured to assign a respective reference embedded in a respective listing of the respective advertiser, for presentation;
connect a customer for a real time communication utilizing the respective reference embedded in the respective listing, the reference used to request the platform to provide the connection;
present, responsive to a request received from a first demand partner from amongst the plurality of demand partners, a user interface of the platform for creation of an advertisement for an advertiser, presented by the first demand partner, in a first format specific to the first demand partner and having a first type of tracking mechanism specific to the first demand partner and selected at least in part based on a success rate for the first demand partner; and
present, responsive to a request received from a second demand partner from amongst the plurality of demand partners, a user interface of the platform for creation of an advertisement for an advertiser, presented by the second demand partner, in a second format specific to the second demand partner and having a second type of tracking mechanism specific to the second demand partner and selected at least in part based on a success rate for the second demand partner.