IP Library Granted Patent US 8,818,865
Granted Patent B2
US 8,818,865 · App. 12/134,882 · Granted Aug 26, 2014

Method and system for generating bursting-messages

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Quick Facts
Patent No.
US 8,818,865
App. No.
12/134,882
Granted
Aug 26, 2014
Kind
B2
Abstract

A method for generating Bursting-messages on the window of a user's Web-terminal while browsing a Web-site. Indication related to the connection of the user to the Web-site is provided. Data that is required for generating a Burst-message on the Web-terminal is sent to the Web-terminal of the identified user and a Burst-message is generated on the Web-terminal using the data. Interaction means are provided to the user in the Burst-message, for the interaction of the user with the Burst-message and/or with the Web-site. The Burst-message may be generated by dynamically writing an HTML layer and/or JavaScript and/or VBScript.

Claims (56)

1. A method for generating and displaying at least one Bursting-message on a users Web-terminal, while the user browses a Web-site from said Web-terminal, said method comprising:

downloading to said user's Web-terminal a software component in conjunction with a web page of a Web-site for generating at least one Bursting-message on said user's Web-terminal for display on top of the web page, wherein the software component is downloaded in a separate HTML hidden frame;

downloading content of said at least one Bursting-message by means of said software component to said users Web-terminal, said content being conveyed in conjunction with the corresponding code that enables generating said at least one Bursting-message;

writing to an existing Web-page overlayer with said content of said at least one Bursting-message and said corresponding code, said Web-page overlayer is at least the hidden HTML frame of said Web-page; and

generating said at least one Bursting-message by executing said corresponding code that causes said at least one Bursting message to become visible on top on said Web-page, such that the Bursting-message is prompted to the user while browsing said web-site.

2. The method according to claim 1 , further comprising providing a portion of the corresponding code for allowing the user to interact with at least one Burst-message.

3. The method according to claim 1 , further comprising gathering data from said users Web-terminal.

4. The method according to claim 3 , further comprising conveying the content of the at least one Bursting-message according to the data gathered from said users Web terminal by means of the conveyed software component.

5. The method according to claim 1 further comprising conveying at least one of: the software component, content of at least one Bursting-message and corresponding code to said user's Web-terminal during time periods when no other data is conveyed to said users Web-terminal.

6. The method according to claim 5 , further comprising deriving the time periods by executing the corresponding code embedded within the Web-page.

7. The method according to claim 1 , further comprising providing links to one or more Web-sites by means of the at least one Bursting-message.

8. The method according to claim 1 , further comprising conveying the data required for generating and displaying the at least one Bursting-message in response to execution of the corresponding code filled within the Web-page overlayer.

9. The method according to claim 1 , further comprising providing the data required for generating and displaying the at least one Bursting-message as one or more of the following: corresponding code, multimedia data and textual data.

10. The method according to claim 9 , further comprising generating the at least one Bursting-message by at least one of: executing the corresponding code and rendering one or more components of the multimedia data.

11. The method according to claim 1 , further comprising providing the at least one Bursting-message as interactive or passive Bursting-message.

12. The method according to claim 1 , further comprising terminating the at least one Bursting-message upon a predefined event.

13. The method according to claim 1 , further comprising terminating the at least one Bursting-message upon an input from the user.

14. The method according to claim 1 , further comprising providing the at least one Bursting-message with one or more entertainment components.

15. The method according to claim 1 , further comprising providing the at least one Bursting-message with one or more advertising components.

16. The method according to claim 1 , further comprising providing the at least one Bursting-message with one or more chat components.

17. The method according to claim 1 , further comprising providing the corresponding code as JavaScript or VB (Visual Basic) script.

18. The method according to claim 1 , further comprising providing the Web-terminal as a computer.

19. The method according to claim 1 , further comprising providing the Web-terminal as a set-top box.

20. The method according to claim 1 , further comprising providing the Web-terminal as a device able to execute DHTML (Dynamic HTML) pages.

21. A system for generating and displaying at least one Bursting-message on a users Web-terminal, while the user browses a Web-site from said Web-terminal, said system comprising:

a web-terminal configured to a Web-site that contains one or more Web-pages;

a Web-server configured to store files required for operation of said Web-site; and

a Burst-server configured to:

send a downloaded to said Web-terminal of a software component in conjunction with said one or more Web-pages of said Web-site for generating at least one Bursting-message on said Web-terminal for display on top of the one or more Web-pages while the user browses a Web-site, wherein the software component is downloaded in a separate HTML hidden frame; and

send a download of content of said at least one Bursting-message to said Web-terminal by means of said software component in conjunction with a corresponding code that is used for generating said at least one Bursting-message;

write to an existing Web-page overlayer with said content of said at least one Bursting-message and corresponding, said Web-page overlayer is at least a hidden HTML frame of said Web-page; and

generate said at least one Bursting-message by executing said corresponding code that causes said at least one Bursting message to become visible on top on a Web-page over the web terminal, such that the Bursting-message is prompted to the user while browsing said web-site.

22. The system according to claim 21 , wherein the Web-terminal is a computer.

23. The system according to claim 21 , wherein the Web-terminal is a set-top box.

24. The system according to claim 21 , wherein the web-terminal is a device able to execute DHTML (Dynamic HTML) pages.

25. The system according to claim 21 , wherein the software component gathers data from the Web-terminal to which it is conveyed.

26. The system according to claim 25 , wherein the at least one Bursting-message is conveyed to the Web-terminal according to the data gathered by means of the software component.

27. The system according to claim 21 , wherein the corresponding code is stored within the Burst-server to be conveyed to the Web-terminal or is provided within the corresponding Web-page of the Web-site.

28. The system according to claim 21 , wherein the use further interacts with the at least one Bursting-message.

29. The system according to claim 21 , wherein at least one of the software component, content of at least one Bursting-message and corresponding code is conveyed to the Web-terminal during time periods when no other data is conveyed to said Web-terminal.

30. The system according to claim 29 , wherein said time periods are derived by executing the corresponding code embedded within the Web-page overlayer of the Web-site browsed by said user.

31. The system according to claim 21 , wherein the corresponding code is JavaScript or VB (Visual Basic) script.

32. The system according to claim 21 , wherein the at least one Bursting-message provides respective links to one or more Web-site(s).

33. The system according to claim 21 , wherein the data required for generating and displaying the at least one Bursting-message is one or more of the following: corresponding code, multimedia data and textual data.

34. The system according to claim 33 , wherein the at least one Bursting-message is generated on the Web-terminal by at least one of: executing the corresponding code and rendering one or more components of said multimedia data.

35. The system according to claim 21 , wherein the at least one Bursting-message is interactive or passive.

36. The system according to claim 21 , wherein the at least one Bursting-message is terminated in response to a predefined event.

37. The system according to claim 21 , wherein the at least one Bursting-message is terminated in response to an input from the user.

38. The system according to claim 21 , wherein the at least one Bursting-message comprises one or more entertainment components.

39. The system according to claim 21 , wherein the at least one Bursting-message comprises one or more advertising components.

40. The system according to claim 21 , wherein the at least one Bursting-message comprises one or more chat components.

41. A non-transitory computer readable medium, tangibly embodying a program of instructions executable by the machine to perform a method for generating and displaying at least one Bursting-message on a users Web-terminal, while the user browses a Web-site from said Web-terminal, said method comprising:

downloading to said user's Web-terminal a software component in conjunction a web-page of a Web-site for generating at least one Bursting-message on said users Web-terminal for display on top of the web-page, wherein the software component is downloaded in a separate HTML hidden frame;

downloading content of said at least one Bursting-message by means of said software component to said users Web-terminal, said content being conveyed in conjunction with the corresponding code that enables generating said at least one Bursting-message;

writing to an existing Web-page overlayer with said content of said at least one Bursting-message and with said corresponding code, said Web-page overlayer is at least the hidden HTML frame of said Web-page; and

generating said at least one Bursting-message by executing said corresponding code that causes said at least one Bursting message to become visible on top on said Web-page, such that the Bursting-message is prompted to the user while browsing said web-site.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 30, 2019
From: SIZMEK TECHNOLOGIES LTD.
To: ANDREAS ACQUISITION LLC
Reel/Frame 050568/0910 →
CHANGE OF NAME Recorded Sep 9, 2016
From: MEDIAMIND TECHNOLOGIES LTD.
To: SIZMEK TECHNOLOGIES LTD.
Reel/Frame 040004/0882 →
CHANGE OF NAME Recorded Dec 8, 2010
From: EYEBLASTER LTD.
To: MEDIAMIND TECHNOLOGIES LTD.
Reel/Frame 025468/0461 →