ONLINE AD SERVING
Online ad hosting (e.g., hosting ads from one domain on a webpage from a different domain) is accomplished using a cross-domain frame (e.g., an inline frame (IFrame)), a secure inter-frame communications channel, and a source code interface (e.g., a set of application program interfaces (APIs)). That is, a cross-domain IFrame may be created in a host webpage, which can isolate an ad from the host webpage. An inter-frame communications channel may be utilized to communicate between the contents of the cross-domain frame and the host webpage. Further, a source code interface may be used to communicate a host's preferences for an ad's parameters and restrictions.
1 . A method for rendering online ads on a webpage, the method comprising:
creating a cross-domain frame in a host webpage, the frame comprising content from a different domain than the host webpage's domain;
creating host ad space in the host webpage to accommodate an initial size of a frame ad-space, the host ad space comprising an initial height and width of the frame ad-space; and
creating a inter-frame communication channel between the frame and the host web-page.
2 . The method of claim 1 , comprising inserting additional programming code for facilitating communication over the communication channel.
3 . The method of claim 2 , inserting additional programming code in the cross-domain frame.
4 . The method of claim 2 , inserting additional programming code in the host webpage.
5 . The method of claim 2 , the programming code comprising security programming code for providing security for the communication channel.
6 . The method of claim 2 , the programming code comprising a scripting language code.
7 . The method of claim 1 , securing the inter-frame communication channel comprising providing a list of allowed functionalities for content inside the cross-domain frame.
8 . The method of claim 1 , comprising detecting one or more events inside the frame using the frame programming code.
9 . The method of claim 8 , comprising the frame programming code communicating with the host programming code over the communication channel upon detection of the one or more events.
10 . The method of claim 8 , an event comprising one or more:
one or more user interactions; and
one or more mouse events.
11 . The method of claim 8 , comprising the host webpage resizing the frame within the host webpage in response to a request originating from inside the frame.
12 . The method of claim 8 , comprising the host webpage moving the frame within the host webpage in response to a request originating from inside the frame.
13 . The method of claim 1 , comprising coordinating the frame programming code with the host programming code to provide for frame functionality.
14 . The method of claim 13 , frame functionality comprising one or more of:
one or more frame display properties;
one or more frame utilities; and
one or more frame user interface functionalities.
15 . An source code interface configured to provide a host webpage an interface for communicating ad content parameters and restrictions to an ad syndicator, the interface comprising:
one or more parent node property components configured to direct an ad's parameters and/or restrictions to a parent node; and
one or more parameter set components configured to provide an ad's parameters and/or restrictions.
16 . The interface of claim 15 , the source code interface comprising one or more application program interfaces (APIs).
17 . The interface of claim 15 , the parent node having one or more child nodes, the child nodes comprising elements for an ad's parameters and/or restrictions.
18 . The interface of claim 15 , the one or more parameter set components comprising one or more of:
a query to a code string for loading an ad;
the ad's parameters as configured by a host; and
the ad's restrictions as configured by a host.
19 . The interface of claim 15 , the ad's parameters comprising one or more of:
a maximum width of the ad;
a maximum height of the ad;
an initial height of the ad;
an initial width of the ad;
a minimum height of the ad;
a minimum width of the ad;
a height of a space in the host webpage that the ad can occupy; and
a width of a space in the host webpage that the ad can occupy.
20 . A method for rendering online ads on a webpage, the method comprising:
creating a cross-domain frame in a host webpage, the frame comprising content from a different domain than the host webpage's domain;
creating host ad space in the host webpage to accommodate an initial size of a frame ad-space, the host ad space comprising an initial height and width of the frame ad-space;
creating a inter-frame communication channel between the frame and
the host web-page, comprising:
inserting additional programming code, comprising security programming code for providing security, for the communication channel for facilitating communication over the communication channel, the inserting comprising:
inserting additional programming code in the cross-domain frame; and
inserting additional programming code in the host webpage; and
securing the inter-frame communication channel comprising providing a list of allowed functionalities for content inside the cross-domain frame.