Method of displaying coffee packages in an array which communicate usage indicia
A method of displaying an array of coffee products to a consumer having the following steps: a. providing a first coffee package having a first coffee product having a first density, a first usage indicia associated therewith the first coffee package, and first package principle indicia having associated therewith the first package; b. providing a second coffee package having a second coffee product having a second density, a second usage indicia associated therewith the second coffee package; and a second package principle indicia having associated therewith the second package; c. shelving the first and second coffee package such that both first and second coffee package and the first and second usage indicia are observable by the consumer; The first density of the first coffee package and the second density of the second coffee package can be different.
1 . A method of displaying an array of coffee products to a consumer, the method comprising the steps of:
a. providing a first coffee package comprising
i. a first coffee product comprising a first density;
ii. a first usage indicia associated therewith said first coffee package;
iii. a first package principle indicia having associated therewith said first package;
b. providing a second coffee package comprising
ii. a second coffee product comprising a second density;
iii. a second usage indicia associated therewith said second coffee package;
iv. a second package principle indicia having associated therewith said second package;
c. shelving the first and second coffee package such that both first and second coffee package and the first and second usage indicia are observable by the consumer;
d. wherein said first package principle indicia and said second package principle indicia are the same; and
e. wherein said first density of said first coffee package and said second density of said second coffee package are different.
2 . The method of claim 1 wherein said first coffee package comprises a first coffee package lesser indicia and said second coffee package comprises a second coffee package lesser indicia, wherein said first coffee package lesser indicia and said second coffee package lesser indicia are different.
3 . The method of claim 2 wherein said first coffee package lesser indicia is a first flavor and said second coffee package lesser indicia is a second flavor, wherein said first flavor and said second flavor are different.
4 . The method of claim 1 wherein said first density is from about 0.1873 g/cc to about 0.2718 g/cc bulk density.
5 . The method of claim 1 wherein said second density is from about 0.28 g/cc to about 0.45 g/cc bulk density.
6 . The method of claim 1 wherein said first density is from about 0.1873 g/cc to about 0.2718 g/cc bulk density and said second density is from about 0.28 g/cc to about 0.45 g/cc bulk density.
7 . The method of claim 1 wherein said second density is from about 0.46 g/cc to about 1.05 g/cc tamped density.
8 . The method of claim 1 wherein said first density is from about 0.1873 g/cc to about 0.2718 g/cc bulk density and said second density is from about 0.8 g/cc to about 1.05 g/cc tamped density.
9 . The method of claim 1 wherein said usage indicia is a measure of cups provided in a product.
10 . The method of claim 1 wherein said second package principle indicia is a company name.
11 . The method of claim 1 wherein said first coffee package and said second coffee package further comprise a discontinuous element.
12 . The method of claim 11 wherein said discontinuous element is a flavor.