IP Library Patent Application 12157610
Patent Application
App. No. 12/157,610

Determining a demographic characteristic based on computational user-health testing of a user interaction with advertiser-specified content

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Quick Facts
Patent No.
US None
App. No.
12/157,610
Abstract

Methods, apparatuses, computer program products, devices and systems are described that carry out specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and transmitting at least one demographic characteristic of the user based on at least one output of the at least one of a plurality of user-health test functions.

Claims (74)

1 - 84 . (canceled)

85 . A system comprising:

a user-health test function assignment module; and

a demographic analysis unit.

86 . The system of claim 85 wherein the user-health test function assignment module comprises:

a user-health test function set.

87 . The system of claim 85 wherein the user-health test function assignment module comprises:

a user-health test function unit.

88 . The system of claim 87 wherein the user-health test function unit comprises:

a mental status test module.

89 . The system of claim 87 wherein the user-health test function unit comprises:

a cranial nerve function test module.

90 . The system of claim 87 wherein the user-health test function unit comprises:

a cerebellum function test module.

91 . The system of claim 87 wherein the user-health test function unit comprises:

an alertness or attention test module.

92 . The system of claim 87 wherein the user-health test function unit comprises:

a visual field test module.

93 . The system of claim 87 wherein the user-health test function unit comprises:

a neglect or construction test module.

94 . The system of claim 87 wherein the user-health test function unit comprises:

a memory test module.

95 . The system of claim 87 wherein the user-health test function unit comprises:

a speech or voice test module.

96 . The system of claim 87 wherein the user-health test function unit comprises:

an eye movement or pupil movement test module.

97 . The system of claim 87 wherein the user-health test function unit comprises:

a face pattern test module.

98 . The system of claim 87 wherein the user-health test function unit comprises:

a calculation test module.

99 . The system of claim 87 wherein the user-health test function unit comprises:

a task sequencing test module.

100 . The system of claim 87 wherein the user-health test function unit comprises:

a hearing test module.

101 . The system of claim 87 wherein the user-health test function unit comprises:

a motor skill or body movement test module.

102 . The system of claim 85 wherein the demographic analysis unit comprises:

a demographic characteristic routing module.

103 . The system of claim 85 wherein the demographic analysis unit comprises:

an age analysis module.

104 . The system of claim 103 wherein the age analysis module comprises:

a face pattern analysis module.

105 . The system of claim 103 wherein the age analysis module comprises:

a motor skill analysis module.

106 . The system of claim 103 wherein the age analysis module comprises:

a brain activation analysis module.

107 . The system of claim 103 wherein the age analysis module comprises:

a body movement analysis module.

108 . The system of claim 103 wherein the age analysis module comprises:

a cataract analysis module.

109 . The system of claim 103 wherein the age analysis module comprises:

a hair color analysis module.

110 . The system of claim 103 wherein the age analysis module comprises:

a body feature analysis module.

111 . The system of claim 85 wherein the demographic analysis unit comprises:

a gender analysis module.

112 . The system of claim 111 wherein the gender analysis module comprises:

a face pattern analysis module.

113 . The system of claim 111 wherein the gender analysis module comprises:

a brain activation analysis module.

114 . The system of claim 111 wherein the gender analysis module comprises:

a voice pitch analysis module.

115 . The system of claim 111 wherein the gender analysis module comprises:

a non-verbal analysis module.

116 . The system of claim 85 wherein the demographic analysis unit comprises:

an ethnicity analysis module.

117 . The system of claim 116 wherein the ethnicity analysis module comprises:

a face pattern analysis module.

118 . The system of claim 116 wherein the ethnicity analysis module comprises:

a skin pigmentation analysis module.

119 . The system of claim 116 wherein the ethnicity analysis module comprises:

a verbal attribute analysis module.

120 . The system of claim 116 wherein the ethnicity analysis module comprises:

a non-verbal attribute analysis module.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 15, 2016
From: SEARETE LLC
To: GEARBOX, LLC
Reel/Frame 037535/0477 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 12, 2008
From: JUNG, EDWARD K.Y.; LEUTHARDT, ERIC C.; LEVIEN, ROYCE A.; LORD, ROBERT W.; MALAMUD, MARK A.
To: SEARETE LLC
Reel/Frame 021533/0505 →