Conformable and die-cuttable machine direction oriented labelstocks and labels, and process for preparing

1. A die-cuttable and printable adhesive containing labelstock for use in adhesive labels that comprises

(A) an extruded machine direction oriented monolayer film facestock having an upper surface and a lower surface and comprising

(A-1) a propylene constituent having from about 55% to about 75% by weight of at least one propylene homopolymer or copolymer or a blend of at least one propylene homopolymer and at least one propylene copolymer, and

(A-2) from about 25% to about 45% by weight of at least one polyethylene chosen from a linear low density polyethylene having a density in a range of from about 0.915 to about 0.925 g/cm 3 , a low density polyethylene having a density in a range of from about 0.920 to about 0.935 g/cm 3 , a medium density polyethylene having a density in a range of from about 0.935 to about 0.940 g/cm 3 , and a high density polyethylene having a density in a range of from about 0.940 to about 0.965 g/cm 3 ,

wherein the facestock (A) is obtained by stretching the extruded facestock (A) in the machine direction at a stretching temperature at or above a melting temperature of the polyethylene up to a melting temperature of the propylene constituent, and

(B) an adhesive layer having an upper surface and a lower surface wherein the upper surface of the adhesive layer is adhesively joined to the lower surface of the facestock (A),

wherein the propylene homopolymer or copolymer (A-1) has a viscosity and the polyethylene (A-2) has a viscosity, and

wherein the viscosities of (A-1) and (A-2) are about the same at extrusion conditions of temperature and shear rate.

2. The labelstock of claim 1 wherein (A-1) is a propylene homopolymer.

3. The labelstock of claim 1 wherein (A-1) comprises a copolymer of propylene and at least one alpha olefin selected from ethylene and alpha olefins containing from 4 to 8 carbon atoms.

4. The labelstock of claim 1 wherein (A-1) has a melt flow rate of from about 1 to about 20 g/10 min.

5. The labelstock of claim 1 wherein (A-2) is an ethylene copolymer.

6. The labelstock of claim 1 wherein the polyethylene (A-2) has a density of about 0.915 to about 0.925 g/cm 3 .

7. The labelstock of claim 1 wherein polyethylene (A-2) is a linear low density polyethylene.

8. The labelstock of claim 1 wherein the polyethylene (A-2) is a copolymer of ethylene and 1-octene.

9. The labelstock of claim 1 wherein the polyethylene (A-2) has a melt flow rate of from about 0.1 to about 10 g/10 min.

10. The labelstock of claim 1 wherein the facestock (A) also comprises at least one nucleating agent.

11. The labelstock of claim 1 wherein the facestock (A) has been oriented by stretching in the machine direction at a stretch ratio of from about 3:1 to about 10:1.

12. The labelstock of claim 1 wherein the facestock (A) has been oriented by stretching in the machine direction at a stretch ratio of from about 6:1 to about 9:1.

13. The labelstock of claim 1 wherein the adhesive layer is a pressure sensitive adhesive layer.

14. The labelstock of claim 1 wherein a L+W MD stiffness of the facestock (A) is at least about 20 mN.

15. The labelstock of claim 1 wherein a L+W MD stiffness of the facestock A is at least about 28 mN.

16. The labelstock of claim 1 wherein a MD stiffness of the facestock (A) is at least 3 times a CD stiffness.

17. The labelstock of claim 1 wherein the facestock (A) has been machine direction oriented and heat set.

18. The label stock of claim 1 wherein the polyethylene (A-2) has a density in the range of about 0.915 to about 0.925 g/cm 3 , or in the range of from about 0.920 to about 0.935 g/cm 3 , and wherein the machine direction oriented film is obtained by stretching the extruded facestock (A) a ratio of from about 6:1 to about 9:1.

19. The labelstock of claim 18 wherein (A-1) is a propylene homopolymer having a melt flow rate of from about 1 to about 20 g/10 min.

20. The labelstock of claim 18 wherein (A-2) is an ethylene-butene copolymer, an ethylene-hexene copolymer, an ethylene-octene copolymer, or mixtures of two or more thereof.

21. The labelstock of claim 18 wherein the polyethylene (A-2) has a melt flow rate of from about 0.2 to about 10 g/10 min.

22. The labelstock of claim 18 wherein the facestock (A) has an L&W MD stiffness of from about 20 to about 50 mN.

23. The labelstock of claim 18 wherein the facestock (A) has an L&W MD stiffness of from about 28-50 mN.

24. An adhesive label die-cut from the labelstock of claim 1 .

25. The labelstock of claim 1 wherein the polyethylene (A-2) has a density in the range of from about 0.920 to about 0.935 g/cm 3 .

26. The labelstock of claim 1 wherein the polyethylene (A-2) has a density in the range of from about 0.935 to about 0.940 g/cm 3 .

27. The labelstock of claim 1 wherein the facestock (A) exhibits a shrinkage of less than 3% at 70° C.

28. The labelstock of claim 1 wherein the facestock (A) exhibits a shrinkage of less than 2% at 70° C.

29. The labelstock of claim 1 wherein the facestock (A) exhibits a shrinkage of less than 1% at 70° C.

30. A process for preparing die-cuttable and printable adhesive containing labelstocks that comprises

(A) extruding a monolayer film facestock having an upper surface and a lower surface and comprising a mixture of

(A-1) from about 55% to about 75% by weight of at least one propylene homopolymer or copolymer or a blend of at least one propylene homopolymer and at least one propylene copolymer, and

(A-2) from about 25% to about 45% by weight of at least one polyethylene chosen from a linear low density polyethylene having a density in a range of from about 0.915 to about 0.925 g/cm 3 , a low density polyethylene having a density in a range of from about 0.920 to about 0.935 g/cm 3 , a medium density polyethylene having a density in a range of from about 0.935 to about 0.940 g/cm 3 , and a high density polyethylene having a density in a range of from about 0.940 to about 0.965 g/cm 3 ,

(B) stretch orienting the facestock (A) in a machine direction at a stretching temperature at or above a melting temperature of the polyethylene up to a melting temperature of the propylene homopolymer or copolymer, and

(C) applying an adhesive layer having an upper surface and a lower surface wherein the upper surface of the adhesive layer is joined to the lower surface of the facestock (A),

wherein the propylene homopolymer or copolymer (A-1) has a viscosity and the polyethylene (A-2) has a viscosity, and

wherein the viscosities of (A-1) and (A-2) are about the same at extrusion conditions of temperature and shear rate.

31. The process of claim 30 wherein the extruded facestock (A) is stretch oriented in the machine direction at a stretch ratio of from about 6:1 to about 10:1.

32. The process of claim 30 wherein the stretch oriented facestock (A) is heat set prior to application of the adhesive layer.

33. The process of claim 30 wherein the polyethylene has a density of about 0.915 to about 0.925 g/cm 3 .

34. The process of claim 30 further comprising applying a release liner to the lower surface of the adhesive layer prior to die-cutting labels in the adhesive labelstock.

35. The process of claim 34 wherein the adhesive layer and release liner are applied in one step by applying an adhesive side of a release liner coated on one side with the adhesive layer to the lower surface of the facestock (A).

36. A die-cuttable and printable adhesive containing labelstock for use in adhesive labels that comprises

(A) a machine direction oriented multilayer film facestock that comprises

(A-1) a base layer comprising a mixture of at least one propylene homopolymer or copolymer and a polyethylene polymer and having an upper surface and a lower surface, and

(A-2) at least one skin layer in contact with a surface of the base layer wherein the at least one skin layer comprises a mixture of

(A-2a) from about 55% to about 75% by weight of at least one propylene homopolymer or copolymer or a blend of at least one propylene homopolymer and at least one propylene copolymer, and

(A-2b) from about 25% to about 45% by weight of at least one polyethylene chosen from a linear low density polyethylene having a density in a range of from about 0.915 to about 0.925 g/cm 3 , a low density polyethylene having a density in a range of from about 0.920 to about 0.935 g/cm 3 , a medium density polyethylene having a density in a range of from about 0.935 to about 0.940 g/cm 3 , and a high density polyethylene having a density in a range of from about 0.940 to about 0.965 g/cm 3 ,

wherein facestock (A) is obtained by stretching facestock (A) in the machine direction at a stretching temperature at or above a melting temperature of the polyethylene up to a melting temperature of the propylene homopolymer or copolymer, and

(B) an adhesive layer having an upper surface and a lower surface wherein the upper surface of the adhesive layer is adhesively joined to a lower surface of the facestock (A),

wherein the propylene homopolymeror copolymer (A-2a) has a viscosity and the polyethylene (A-2b) has a viscosity, and

wherein the viscosities of (A-2a) and (A-2b) are about the same at extrusion conditions of temperature and shear rate.

37. The labelstock of claim 36 wherein the facestock (A) is machine direction oriented and heat set.

38. The labelstock of claim 36 wherein the polyethylene of at least one of (A-1) and (A-2b) has a density of about 0.915 to about 0.925 g/cm 3 .

39. The labelstock of claim 36 wherein the propylene homopolymer or copolymer content in the base layer is greater than the propylene homopolymer or copolymer content in the at least one skin layer or skin layers.

40. The labelstock of claim 36 wherein the polyethylene (A-2b) has a density in the range of from about 0.920 to about 0.935 g/cm 3 .

41. The labelstock of claim 36 wherein the polyethylene (A-2b) has a density in the range of from about 0.935 to about 0.940 g/cm 3 .

42. A process for preparing a machine direction oriented multilayer film labelstock that comprises

(A) preparing a multilayer film facestock comprising

(A-1) a base layer comprising a mixture of at least one propylene homopolymer or copolymer and a polyethylene polymer and having an upper surface and a lower surface, and

(A-2) at least one skin layer in contact with a surface of the base layer wherein the skin layer comprises a mixture of

(A-2a) from about 55% to about 75% by weight of at least one propylene homopolymer or copolymer or a blend of at least one propylene homopolymer and at least one propylene copolymer, and

(A-2b) from about 25% to about 45% by weight of at least one polyethylene chosen from a linear low density polyethylene having a density in a range of from about 0.915 to about 0.925 g/cm 3 , a low density polyethylene having a density in a range of from about 0.920 to about 0.935 g/cm 3 , a medium density polyethylene having a density in a range of from about 0.935 to about 0.940 g/cm 3 , and a high density polyethylene having a density in a range of from about 0.940 to about 0.965 g/cm 3 ,

(B) stretch orienting the facestock (A) in the machine direction at a stretching temperature at or above a melting temperature of the polyethylene up to a melting temperature of the propylene homopolymer or copolymer, and

(C) applying an adhesive layer having an upper surface and a lower surface wherein the upper surface of the adhesive layer is joined to a lower surface of the facestock (A),

wherein the propylene homopolymer or copolymer (A-2a) has a viscosity and the polyethylene (A-2b) has a viscosity, and

wherein the viscosities of (A-2a) and (A-2b) are about the same at extrusion conditions of temperature and shear rate.

43. The process of claim 42 wherein the polyethylene of at least one of (A-1) and (A-2b) has a density of about 0.915 to about 0.925 g/cm 3 .

44. The process of claim 42 wherein the propylene homopolymer or copolymer content in the base layer is greater than the propylene homopolymer or copolymer content in the at least one skin layer or skin layers.

45. The process of claim 42 , further comprising annealing the stretch oriented facestock (A) prior to applying the adhesive layer.

46. The process of claim 42 wherein the facestock (A) is coextruded.

47. The process of claim 46 further comprising (D) applying a release liner to the lower surface of the adhesive layer and (E) die cutting labels in the film labelstock.

48. A die-cuttable and printable adhesive containing labelstock for use in adhesive labels that comprises

(A) an extruded machine direction oriented monolayer film facestock having an upper surface and a lower surface and comprising

(A-1) a propylene constituent having from about 55% to about 75% by weight of at least one propylene homopolymer or copolymer or a blend of at least one propylene homopolymer and at least one propylene copolymer, and

(A-2) from about 25% to about 45% by weight of at least one polyethylene having a melting temperature equal to or greater than 122° C.,

wherein facestock (A) is obtained by stretching the extruded facestock (A) in the machine direction at a stretching temperature at or above a melting temperature of the polyethylene up to a melting temperature of the propylene constituent, and

(B) an adhesive layer having an upper surface and a lower surface wherein the upper surface of the adhesive layer is adhesively joined to the lower surface of the facestock (A),

wherein the propylene homopolymer or copolymer (A-1) has a viscosity and the polyethylene (A-2) has a viscosity, and

wherein the viscosities of (A-1) and (A-2) are about the same at extrusion conditions of temperature and shear rate.

49. The labelstock of claim 48 wherein the facestock (A) exhibits a shrinkage of less than 3% at 70° C.

50. The labelstock of claim 48 wherein the facestock (A) exhibits a shrinkage of less than 2% at 70° C.

51. The labelstock of claim 48 wherein the facestock (A) exhibits a shrinkage of less than 1% at 70° C.

52. A die-cuttable and printable adhesive containing labelstock for use in adhesive labels that comprises

(A) a machine direction oriented multilayer film facestock that comprises

(A-1) a base layer comprising a mixture of at least one propylene homopolymer or copolymer and a polyethylene polymer and having an upper surface and a lower surface, and

(A-2) at least one skin layer in contact with a surface of the base layer wherein the at least one skin layer comprises a mixture of

(A-2a) from about 55% to about 75% by weight of at least one propylene homopolymer or copolymer or a blend of at least one propylene homopolymer and at least one propylene copolymer, and

(A-2b) from about 25% to about 45% by weight of at least one polyethylene having a melting temperature equal to or greater than 122° C.,

wherein facestock (A) is obtained by stretching the facestock (A) in the machine direction at a stretching temperature at or above a melting temperature of the polyethylene up to a melting temperature of the propylene homopolymer or copolymer, and

(B) an adhesive layer having an upper surface and a lower surface wherein the upper surface of the adhesive layer is adhesively joined to a lower surface of the facestock (A),

wherein the propylene homopolymeror copolymer (A-2a) has a viscosity and the polyethylene (A-2b) has a viscosity, and

wherein the viscosities of (A-2a) and (A-2b) are about the same at extrusion conditions of temperature and shear rate.