Syndicating search queries using web advertising
View Patent ↗Displaying potential search-engine queries in a portion (e.g., a portion allocated for a web advertisement or within an inline frame) of a web page along with the content of the web page is described herein. The potential search-engine queries are determine by first analyzing either the underlying content of the web page (or other web pages) or searching various historic user metrics. Once determined, the potential search-engine queries are displayed within the portion of the web page along with the content of the web page. When a user selects one of the displayed potential search-engine queries, a query is sent to a search engine requesting web content relevant to the selected potential search-engine query.
1. A computer-storage device storing computer-executable instructions that, when executed by a computing device, facilitate a method of providing one or more suggested search-engine queries related to content of a web page that is requested, the method comprising:
retrieving the web page in response to a request from a client computing device to provide the web page, wherein the web page is configured to present an advertisement in an advertisement frame;
identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included on the web page, analyzing historical user metrics, or a combination thereof;
creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query includes a search term derived from the one or more hyperlinks or the historical user metrics;
inserting the web-page element in the advertisement frame instead of the advertisement to syndicate the request to the search-engine server by way of the advertisement frame; and
providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same web page, thereby providing the suggested search-engine query comprised of the search term.
2. The computer-storage device of claim 1 , wherein the method further comprises determining that the web page includes one or more inline frames (iFrames).
3. The computer-storage device of claim 1 , wherein the method further comprises determining that the web page includes a banner ad or a pop-up advertisement.
4. The computer-storage device of claim 1 , wherein the method further comprises determining that the web page includes at least one sponsored-search result.
5. The computer-storage device of claim 1 , wherein the method further comprises querying one or more click logs to identify other suggested search-engine queries.
6. The computer-storage device of claim 1 , wherein the method further comprises querying a database storing one or more SmartTags associated with one or more web pages.
7. The computer-storage device of claim 1 , wherein the method further comprises analyzing historical user metrics to identify other suggested search-engine queries.
8. The computer-storage device of claim 1 , wherein historical user metrics include at least one of a plurality of historical user keywords, traffic information, user-profile data, and toolbar information.
9. The computer-storage device of claim 1 , wherein other suggested search-engine queries are determined by analyzing one or more weights assigned to one or more SmartTags.
10. A method for providing to a client computing device a suggested search-engine query related to content of a web page, the method comprising:
receiving a request to provide the web page to the client computing device;
determining that the web page includes a frame configured to present ancillary content that is secondary to the content of the web page,
identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included in the web page, querying a set of historically requested web information to identify a subject matter, or a combination thereof;
creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query comprises a search term derived from the one or more hyperlinks or the subject matter;
transforming the frame to include the web-page element instead of the ancillary content to add to the webpage the request to the search-engine server; and
providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same webpage, thereby providing the suggested search-engine query comprising the search term.
11. The method of claim 10 , wherein the ancillary content comprises a web advertisement
12. The method of claim 10 , wherein the frame comprises one or more inline frames (iFrames).
13. The method of claim 10 , wherein the set of historically requested web information includes user keywords, traffic information, toolbar information, or a combination thereof.
14. A computer-storage device storing computer-executable instructions that, when executed by a computing device, facilitate a method of providing one or more suggested search-engine queries related to content of a web page that is requested, the method comprising:
retrieving the web page in response to a request from a client computing device to provide the web page,
wherein the web page is configured to present an advertisement in an advertisement frame, and
wherein the request is associated with a user having a user profile;
identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included in the web page, analyzing historical user metrics, or a combination thereof;
creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query comprises a search term derived from the one or more hyperlinks or the historical user metrics;
inserting the web-page element in the advertisement frame instead of the advertisement to syndicate the request to the search-engine server by way of the advertisement frame; and
providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same web page, thereby providing the suggested search-engine query comprised of the search term.