Network Content And Advertisement Distribution System and Method

1 . A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:

determining the current physical location of the user;

evaluating whether the user is traveling away from the base geographic location using the current physical location; and

based at least in part on said evaluating that the user is traveling, providing one or more travel-appropriate advertisements to the user.

2 . A computer-implemented method according to claim 1 , further comprising:

providing a user access to a content item over a network; and

providing the one or more travel-appropriate advertisements to the user in association with the content item.

3 . A computer-implemented method according to claim 1 , further comprising:

determining a base location of the user.

4 . A computer-implemented method according to claim 3 , wherein said determining a base location of the user includes presenting the user with a prompt to input information representing the base location of the user.

5 . A computer-implemented method according to claim 3 , wherein said determining a base location of the user includes accessing a user profile of the user.

6 . A computer-implemented method according to claim 1 , wherein said evaluating whether the user is traveling is based on the current location differing from the base location.

7 . A computer-implemented method according to claim 1 , wherein the one or more travel-appropriate advertisements are selected based on a procedure including:

determining an amount of time that the user has been away from the base location; and

using the amount of time to select at least one of the one or more travel-appropriate advertisements.

8 . A computer-implemented method according to claim 1 , wherein said evaluating whether the user is traveling includes using the rate of movement of the user from the base location to the current location.

9 . A computer-implemented method according to claim 1 , wherein the one or more travel-appropriate advertisements includes an advertisement item related to a travel related industry.

10 . A computer-implemented method according to claim 1 , wherein the one or more travel-appropriate advertisements includes a long-term impact advertisement locally applicable to the base geographic location.

11 . A computer-implemented method according to claim 1 , wherein the one or more travel-appropriate advertisements includes an advertisement item for one or more services for relocating to the region of the current physical location.

12 . A computer-implemented method according to claim 1 , wherein the current location is identified to be a lodging facility location and said evaluating whether the user is traveling is based on the identification of the current location being a lodging facility location.

13 . A computer-implemented method according to claim 12 , wherein the current location is determined using an IP address of the user, the IP address being known to be an IP address used by a lodging facility.

14 . A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:

providing a user access to a content item over a network;

determining the current physical location of the user;

inferring that the user is traveling away from the base geographic location using the current physical location; and

based at least in part on said inferring that the user is traveling, providing one or more travel-appropriate advertisements to the user in association with the content item.

15 . A computer-implemented method according to claim 14 , wherein said inferring that the user is traveling is based on the current location differing from the base location.

16 . A computer-implemented method according to claim 14 , wherein the one or more travel-appropriate advertisements are selected based on a procedure including:

determining an amount of time that the user has been away from the base location; and

using the amount of time to select at least one of the one or more travel-appropriate advertisements.

17 . A computer-implemented method according to claim 14 , wherein said inferring that the user is traveling includes using the rate of movement of the user from the base location to the current location.

18 . A computer-implemented method according to claim 14 , wherein the current location is identified to be a lodging facility location and said inferring that the user is traveling is based on the identification of the current location being a lodging facility location.

19 . A machine-readable medium containing machine executable instructions implementing a method for providing advertising content to a user that is traveling away from a base geographic location, the instructions comprising:

a set of instructions for providing a user access to a content item over a network;

a set of instructions for determining the current physical location of the user;

a set of instructions for determining that the user is traveling away from the base geographic location using the current physical location; and

a set of instructions for providing one or more travel-appropriate advertisements to the user in association with the content item, said providing one or more travel-appropriate advertisements being based at least in part on said determining that the user is traveling.

20 . A system for providing advertising content to a user that is traveling away from a base geographic location, the system comprising:

a means for providing a user access to a content item over a network;

a means for determining the current physical location of the user;

a means for evaluating whether the user is traveling away from the base geographic location using the current physical location; and

a means for providing one or more travel-appropriate advertisements to the user in association with the content item, said providing one or more travel-appropriate advertisements being based at least in part on said evaluating whether the user is traveling.

21 . A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:

determining a base geographic location of a user accessing a system for distributing one or more content items via a network;

providing the user with an opportunity to access at least one of the one or more content items from a current geographic location that is different from the base geographic location;

determining the current geographic location;

using the base geographic location and the current geographic location, determining that the user is traveling; and

providing one or more travel-appropriate advertisements to the user in association with the at least one of the one or more content items, said providing one or more travel-appropriate advertisements being based at least in part on said determining that the user is traveling.

22 . A computer-implemented method for providing advertising content to a user that is traveling away from a base geographic location, the method comprising:

determining a first geographic location of a user during a first instance of accessing a system for distributing one or more content items via a network;

providing the user with an opportunity to access at least one content item of the one or more content items during a second instance of accessing the system from a second geographic location that is different from the first geographic location;

determining the second geographic location;

estimating that the user is traveling, said estimating including using the first geographic location and the second geographic location; and

providing one or more travel-appropriate advertisements to the user in association with the at least one content item, said providing one or more travel-appropriate advertisements being based at least in part on said estimating that the user is traveling.

23 . A method according to claim 21 , wherein a subject matter of the at least one content item is related to the first geographic location and a subject matter of at least one of the one or more travel-appropriate advertisements is related to the first geographic location.

24 . A method according to claim 21 , wherein a subject matter of the at least one content item is related to the second geographic location and a subject matter of at least one of the one or more travel-appropriate advertisements is related to the first geographic location.

25 . A method according to claim 21 , wherein a subject matter of the at least one content item is related to the first geographic location and a subject matter of at least one of the one or more travel-appropriate advertisements is related to the second geographic location.

26 . A method according to claim 21 , wherein a subject matter of the at least one content item is related to the second geographic location and a subject matter of at least one of the one or more travel-appropriate advertisements is related to the second geographic location.

27 . A computer-implemented method for providing advertising content to a user that is traveling, the method comprising:

providing the user with an opportunity to access one or more content items from a current geographic location that is a lodging facility location;

determining the current geographic location is a lodging facility location;

using the current geographic location to determine that the user is traveling; and

providing one or more travel-appropriate advertisements to the user in association with the at least one of the one or more content items, said providing one or more travel-appropriate advertisements being based at least in part on said determining that the user is traveling.

28 . A computer-implemented method according to claim 26 , wherein said determining the current geographic location is a lodging facility location includes:

identifying an IP address utilized by the user; and

correlating the IP address with a known identification of a lodging facility known to utilize the IP address.

29 . A computer-implemented method according to claim 26 , wherein said determining that the user is traveling is based on the current location differing from the base location.

30 . A computer-implemented method according to claim 26 , wherein the one or more travel-appropriate advertisements are selected based on a procedure including:

determining an amount of time that the user has been away from the base location; and

using the amount of time to select at least one of the one or more travel-appropriate advertisements.

31 . A computer-implemented method according to claim 26 , wherein said determining that the user is traveling includes using the rate of movement of the user from the base location to the current location.