Deinking a cellulosic substrate using magnesium hydroxide

1. A method of removing ink from a cellulosic containing substance comprising:

(a) adding to the substance a composition comprising: (1) magnesium hydroxide, (2) xanthan gum, (3) tall oil fatty acid, (4) sodium lauryl sulfate, and (5) water;

(b) optionally excluding the addition of caustic soda to the cellulosic containing substance; and

(c) optionally excluding the addition of hydrogen peroxide to the cellulosic containing substance.

2. The method of claim 1 wherein the composition is comprised of about 47% of said magnesium hydroxide; about 0.395% xanthan gum; about 30% tall oil fatty acid; and about 3% sodium lauryl sulfate.